New collection hand-curated by Kelly Clarkson expands top-selling home line
with hundreds of furniture and decor pieces inspired by her
Montana home - just in time for
the holidays
BOSTON, Oct. 2, 2023
/PRNewswire/ -- Wayfair Inc. (NYSE: W), one of the
world's largest destinations for the home, today announced the
launch of The Montana Collection by Kelly
Clarkson Home, offering vintage classics and antiqued
details inspired by the star's ranch home in Montana, just in time for the holidays.
Personally curated by Kelly
Clarkson, the retailer's official brand ambassador, the
exclusive collection expands Kelly Clarkson
Home with hundreds of new furniture and decor
pieces, adding a rustic look to the French-country-style home
line, all at affordable price points.
"Montana is home for me and my
kids," shared Kelly Clarkson. "I
couldn't be more excited to introduce this brand-new collection to
Wayfair shoppers and provide a glimpse into the beauty and magic
that is Montana. The Montana
Collection is a reflection of my sanctuary and I hope it inspires
everyone to explore new ways to make their homes truly their
own."
Kelly Clarkson Home is a
thoughtfully curated collection inspired by French-country style
mixed with vintage-inspired looks and heirloom appeal. The popular
home line offers thousands of items across numerous categories
spanning living room, dining room, bedroom and home office
furniture as well as textiles, lighting and decor. The Montana
Collection introduces hundreds of new pieces featuring everything
from cozy faux furs and supersoft suedes to distressed wood,
offering elegant, easy-to-layer looks that are affordable and
designed for real life.
"Since the launch of Kelly Clarkson
Home over three years ago, Kelly's authentic style and
personality have truly shined through, and that's what our
customers love most about her top-selling home line," noted
Jon Blotner, chief commercial
officer, Wayfair. "We know that creating a home that reflects one's
personal style often requires fresh ideas and inspiration.
Kelly Clarkson has been there every
step of the way for our customers, sharing practical, yet elevated
looks and proving every day that beauty and budget really can go
hand-in-hand. The Montana Collection provides even more options
that will help our customers easily update or transform their
spaces, just in time for the holiday season."
Kelly Clarkson Home is backed by
Wayfair's world-class customer service combined with fast, seamless
delivery. With beautiful product imagery and inspiring content as
well as thousands of customer reviews, consumers can shop the
entire collection with confidence and ease. Consumers are invited
to explore The Montana Collection and the full Kelly Clarkson Home line on site or by
downloading the Wayfair app.
About Wayfair
Wayfair is the destination for all
things home: helping everyone, anywhere create their feeling of
home. From expert customer service, to the development of tools
that make the shopping process easier, to carrying one of the
widest and deepest selections of items for every space, style, and
budget, Wayfair gives everyone the power to create spaces that are
just right for them.
The Wayfair family of brands includes:
- Wayfair - Everything home - for a space that's all you.
- Joss & Main - The ultimate style edit for home.
- AllModern - All of modern, made simple.
- Birch Lane - A fresh take on the classics.
- Perigold - An undiscovered world of luxury design.
- Wayfair Professional - Just right for Pros.
Wayfair generated $11.9 billion in
net revenue for the twelve months ended June
30, 2023 and is headquartered in Boston, Massachusetts with global
operations.
Wayfair Media Relations Contact:
Susan Frechette
PR@Wayfair.com
Wayfair Investor Relations Contact:
James Lamb
IR@Wayfair.com
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SOURCE Wayfair, LLC