MADISON, Wis., Aug. 12, 2020 /PRNewswire/
-- Schwinn, a proud brand of Dorel Industries, Inc.
(TSX: DII.B, DII.A), today launched the 2020 Schwinn Collegiate to
celebrate the 125th anniversary of the Schwinn brand.
The new bike was designed in Madison,
Wisconsin and the frames were hand-welded in Detroit, Michigan by American bike
manufacturer Detroit Bikes.
The limited-edition Collegiate features vintage design
aesthetics like the seatstay-to-toptube junction, metal fenders and
4130 chromoly steel frame in homage to the famous lightweights of
the past. Inspired by the iconic 1965 Collegiate Deluxe, the new
design celebrates the past while also looking forward to a bright
future.
"When the opportunity to collaborate with Schwinn came up, I
knew we had to jump on it. As an American bicycle company, we know
how much hard work is required to build and maintain a brand.
Developing a bike to honor the 125 years of those that have touched
the Schwinn brand was an absolute honor. With the heightened demand
for bikes right now, I'm excited to see all the buzz surrounding
the new Schwinn Collegiate," commented Zak
Pashak, Owner of Detroit Bikes.
Looking at the storied history of Schwinn, it's easy to see the
synergies between Detroit Bikes and Schwinn. Both companies focus
on creating accessible price point bicycles to get more people
riding and drive industry growth.
"I consider myself incredibly fortunate to work for such a
historic brand as Schwinn. Throughout the past century, Schwinn has
been synonymous with bikes, and that rich heritage is something we
are very proud of. As people turn to bikes to help navigate the
global health crisis, there has never been a more important time to
focus on developing new and exciting products. The Schwinn
Collegiate is no exception, and we're thrilled to bring this bike
to market with the help of our friends at Detroit Bikes," said
Nando Zucchi, Pacific Cycle
President.
The Collegiate comes in two frame styles and two sizes for each
style. A step-through frame is available in 17" and 19" sizes and a
straight toptube frame is available in 18" and 20" sizes. All the
2020 Collegiate bikes come in Campus Green. Bikes are now available
on Walmart.com for $998 while
supplies last. Only 500 units were created of the limited-edition
Schwinn Collegiate!
www.walmart.com/ip/399433941
ABOUT SCHWINN
Schwinn is a brand of Pacific Cycle, a division of Dorel
Industries' (TSX: DII.B, DII.A) Dorel
Sports segment, encompassing several powerhouse brands,
including Mongoose, Roadmaster, Pacific, and Kid Trax. Dorel
Industries Inc. has annual sales of US$2.6
billion and employs approximately 8,900 people in facilities
located in twenty-five countries worldwide. Founded in 1895,
Schwinn is an American icon, building some of the best-known and
best-loved bicycles of all time. With a continued dedication to
quality, Schwinn looks forward to providing innovation and
performance to people of all ages. Information about Schwinn
bicycles is available at www.SchwinnBikes.com.
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SOURCE Schwinn
