Visiting parents and caregivers will learn
more about Safety 1st's rebrand that spotlights creating safe
environments that encourage exploration and celebrations of firsts
for baby
FOXBOROUGH, Mass.,
June 13,
2024 /PRNewswire/ -- Safety 1st, a leader
in children's car seats, strollers, safety products and more,
is entering its 40th anniversary with a new brand identity and
dynamic partnership with CAMP, the Family Experience Company
that creates immersive shows, events, and products for all ages. On
June 20, Safety 1st will take over
all CAMP locations nationwide and gift guests free entry to their
immersive shows and craft parties.
Families can look forward to CAMP show parties featuring beloved
animated TV and movie characters, while other locations will host
craft parties with interactive activities such as slime making,
face painting, and live entertainment. All guests will walk away
with a Safety 1st birthday party goodie bag, including a CAMP
squishy toy, bubbles, a sweet treat, a keychain, a sticker sheet,
and the iconic Safety 1st Baby On Board Sign.
In addition, starting on June 20,
families will also be able to enter for a chance to win
$500 of Safety 1st products and a
$200 CAMP gift card. Entries will be
accepted until July 4, 2024 at
11:59 p.m. EST with the winner being
announced on August 5, 2024.
"After 40 years of being the leader in child safety innovation,
we're proud to look back at all the moments of togetherness and
adventure that our brand has helped foster for families," said
Alisa McCoy, VP of Brand and
Creative at Safety 1st. "Our anniversary is a hallmark milestone
that highlights our incredible history, while offering a modern,
forward-looking, and comforting promise for parents and
caregivers."
The CAMP partnership reinforces the brand's fresh new
perspective on its offerings. Positioning safety as a prerequisite
to joy, exploration, and growth, this branding evolution focuses on
changing "no zones" into "go zones" and supporting families through
every baby milestone — from the first car ride home to first words
and steps. Safety 1st will be there for every first and every
moment after.
"We are thrilled to partner with Safety 1st for its 40th
birthday to celebrate their newfound spirit of exploration and
family togetherness," said Amanda
Raposo, Chief Experience Officer at CAMP. "Together, Safety
1st and CAMP are extending their commitment to family joy in a fun,
engaging, and safe way."
For more details on the events and to learn how you can join the
celebration, visit www.camp.com/safety-1st.
For more information on Safety 1st and their assortment of
products, visit shop.doreljuvenile.com/pages/safety-1st.
About Dorel Industries
Dorel Industries Inc. (TSX:
DII.B, DII.A) is a global organization, operating two distinct
businesses in juvenile products and home products. Dorel's strength
lies in the diversity, innovation, and quality of its products, as
well as the superiority of its brands. Dorel Juvenile's powerfully
branded products include global brands Maxi-Cosi, Safety 1st and
Tiny Love, complemented by regional
brands such as BebeConfort, Cosco, Mother's Choice and Infanti.
Dorel Home, with its comprehensive
e-commerce platform, markets a wide assortment of domestically
produced and imported furniture. Dorel has annual sales of
US$1.6 billion and employs
approximately 3,900 people in facilities located in twenty-two
countries worldwide.
About CAMP
CAMP is a Family Experience Company that
helps answer the question "What should we do today?" through a
unique combination of retail and immersive entertainment. Launched
in December 2018, CAMP operates
retail locations in New York,
Atlanta, Boston, Chicago, Dallas, Los
Angeles, and Washington,
D.C., and serves families everywhere via its digital
platforms.
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SOURCE Dorel Juvenile