TORONTO, Nov. 21,
2023 /PRNewswire/ - Spin Master Corp. (TSX: TOY)
(www.spinmaster.com), a leading global children's entertainment
company, and popular children's educators and entertainers
Rachel Griffin-Accurso and
Aron Accurso, creators of the Ms.
Rachel YouTube channel for babies and toddlers, are teaming up to
create a collection of developmental and early childhood learning
toys. The deal, brokered by CAA Brand Management, a division of
leading entertainment and sports agency Creative Artists Agency
(CAA), establishes Spin Master as Ms. Rachel's global master toy
licensee, delivering hands-on play to Ms. Rachel's avid fanbase of
50 million unique monthly viewers, and counting, with the first
items launching Fall 2024.
"We are thrilled to be Ms. Rachel's partner in play," said
Doug Wadleigh, Spin Master's Executive Vice President and Head
of Global Toy Brands. "As a progressive and trusted voice in early
childhood learning, Ms. Rachel is a wonderful fit for our toy
portfolio and will support Spin Master's expansion into early
childhood and developmental play."
The collection, designed in collaboration with child development
experts, will take inspiration from Ms. Rachel and her videos
supporting language development and early childhood milestones with
a wide range of toys that will include plush,
puzzles, playsets, vehicles, roleplay toys, and learning
aides. The Ms. Rachel initiative further supports the company's
expansion into early childhood developmental play, following Spin
Master's acquisition of Melissa & Doug, scheduled to close in
Q1 2024.
"Play is the most powerful way a child can learn," said
Rachel Griffin-Accurso. "We have a
big responsibility to fulfill the trust parents have in us, and
together with Spin Master, we're excited to deliver the
high-quality toys our audience has been asking for, to help them
learn, bond, and thrive."
"Ms. Rachel has become a trusted resource for today's parents;
loved for her inclusive and engaging approach, providing tools and
inspiration for parents to help their young children learn and
develop through play," said Laura
Henderson, Spin Master's Executive Vice President, M&A
and Special Projects. "Now with Spin Master's signature creative
innovation and expertise in early childhood play, Ms. Rachel's
companion toy collection will help deepen children's learning as
families bond and re-create the play they see in her videos at
home."
About Spin Master
Spin Master Corp. (TSX: TOY) is a leading global children's
entertainment company, creating exceptional play experiences
through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best
known for award-winning brands PAW Patrol®,
Bakugan®, Kinetic Sand®, Air
Hogs®, Hatchimals®, Rubik's Cube®
and GUND®, and is the global toy licensee for other
popular properties. Spin Master Entertainment creates and produces
compelling multiplatform content, through its in-house studio and
partnerships with outside creators, including the preschool
franchise PAW Patrol and numerous other original shows, short-form
series and feature films. The Company has an established presence
in digital games, anchored by the Toca Boca® and Sago
Mini® brands, offering open-ended and creative game and
educational play in digital environments. Through Spin Master
Ventures, the Company makes minority investments globally in
emerging companies and start-ups. With 26 offices in close to 20
countries, Spin Master employs more than 2,000 team members
globally. For more information visit spinmaster.com or follow-on
Instagram, Facebook and Twitter @spinmaster.
About Ms. Rachel
Rachel is a passionate educator who creates research-based
videos to help toddlers and their families learn, bond, and thrive.
Her videos infuse songs, games and nursery rhymes with strategies
from experts to help children reach important milestones in the
crucial early years of learning. Rachel believes all children are
capable, brilliant and important. She loves learning from them and
being around their contagious joy and wonder. Rachel has two
master's degrees in education. She has one in early childhood
development and one in music education. She is an advocate for
children's rights and works to ensure that all children have access
to high quality early childhood education. She is an ambassador for
Save the Children and Room to Grow. Her sweet little boy inspired
the show and continues to inspire her work every day! She is
married to the amazing, Mr. Aron, AKA HERBIE! Today, her wildly
popular YouTube channel @MsRachel generates over 400 million views
per month.
About Ms. Aron
Aron Accurso (he/him), Rachel's
life and creative partner, creates the show with Rachel including
writing/arranging music and skits, editing the episode, being
silly, and performing puppets! In addition to children's songs he
has several adult musicals in development including The Dogs of
Pripyat, Seeing Red with Joey
Mazzarino (from Sesame Street) and We Have Apples, with
Rachel. He also loves writing choral music. He is the Associate
Musical Director/Associate Conductor for Aladdin on Broadway. Other
Broadway credits include: Nice Work If You Can Get It, Sister Act,
and The Little Mermaid.
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SOURCE Spin Master