KRED KonaRed Corporation New (CE)

KALAHEO, HI--(Marketwired - May 1, 2014) - KonaRed Corporation (www.KonaRed.com) (OTCQB: KRED) (OTCBB: KRED), developers of the exclusive Hawaiian Coffeeberry® wellness beverages and nutritional products which are sold in select Whole Foods, Walmart, Safeway, Sprouts, 7-Eleven, and many other retail outlets throughout the U.S. and Canada, announced today that The Vitamin Shoppe will begin carrying its products in select Vitamin Shoppe locations in 37 states across the U.S.

The product rollout will include KonaRed On-the-Go Packets and 100% Hawaiian Coffeeberry in 150 Gram Tubs. KonaRed's products are differentiated from other functional beverages by their "superfruit" ingredient, the powerful, antioxidant-packed Hawaiian Coffeeberry®, coffee fruit from Kona, Hawaii.

KonaRed's CEO Shaun Roberts stated, "Our expansion into Vitamin Shoppe marks another significant milestone for KonaRed Corporation. More health conscious consumers will now be exposed to our brand and the wellness attributes of our products through our placement in this industry giant's stores."

About the Vitamin Shoppe, Inc. Vitamin Shoppe is a leading multi-channel specialty retailer of nutritional products based in North Bergen, New Jersey. In its stores and on its website, the company carries one of the most comprehensive retail assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids. In addition to offering 600 national brand products, the Vitamin Shoppe also exclusively carries products under The Vitamin Shoppe, BodyTech, True Athlete and MyTrition brands. The Vitamin Shoppe conducts business through more than 640 company-operated retail stores under The Vitamin Shoppe, Super Supplements and Vitapath retail banners, and through its website, www.VitaminShoppe.com

About KonaRed Corporation KonaRed Corporation produces health and wellness nutritional products including beverages and supplements, which bring the attributes of Hawaiian Coffeeberry, coffee fruit from Kona, Hawaii to an international consumer market. Established August 22, 2008 KonaRed became publicly traded on October 4, 2013 and trades on the OTCBB and OTCQB under the symbol KRED. KonaRed is headquartered in Koloa, Hawaii, and its distribution is centered in San Clemente California. KonaRed products are sold in select Vitamin Shoppe, Walmart, Whole Foods, Safeway, Sprouts, 7-Eleven, and many other retail outlets throughout the US and Canada. More information about KonaRed and its products can be found at www.konared.com .

Forward Looking Statements Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Action of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

For Investor and Media Inquiries, please contact: KonaRed Corporation Investor Relations E and E Communications Paul Knopick Email: pknopick@eandecommunications.com Tel 940.262.3584

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