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Editorial Coverage: Plant-based foods are proving they are re
not just a passing vegan fancy. Whether its bean-based burgers or
veggie pizzas, the plant-based food trend in the North America has
grown from virtual obscurity to become an important segment of the
North American diet. Several drivers have spurred phenomenal growth
in the sector including healthier eating habits, increased concern
for climate and limited natural resources, as well as new
techniques that have turned boring veggies into tasty feasts. More
and more, consumers are opting for simple, wholesome ingredients in
products that taste good. This trend only accelerated as the
pandemic took hold, evidenced by Nielsen’s report that alternative meat sales increased 454%
in the third week of March 2020 compared to the same week in 2019.
Nielsen’s data shows that plant-based meat and milk sales
skyrocketed, far outpacing conventional meat and milk sales as
Americans stocked up on food during the pandemic. This giant wave
of plant-based food demand doesn’t appear temporary but likely
represents a lasting shift in consumer preferences. Not counting
the pandemic surge in growth, the plant-based food sector ballooned
over 33-fold during the last 15 years, with no signs of slowing. As
a result, plant-based online groceries are also thriving as
sustainability-focused products are growing more
than five times faster than other product categories,
generating the highest growth in the consumer goods sector.
Operating at the intersection of three high-growth sectors —
plant-based products, e-commerce/technology and consumer-packaged
goods — PlantX Life Inc. (CSE: VEGA) (Frankfurt: WNT1)
(OTCQB: PLTXF) (Profile) is fast becoming the premier
digital interface for plant-oriented consumers. As the first public
company known to be fully focused on the plant-based e-commerce
space, PlantX intends to leverage its first-mover status to become
the global go-to place for everything plant-based. As it works to
become, first and foremost, an e-commerce platform that carries
multiple plant-based brands under one roof, PlantX looks to be
following the model implemented by Amazon.com Inc. (NASDAQ: AMZN), which
has become renowned for carrying a huge variety of products under
one roof. PlantX is also following steps taken by both Amazon and
Apple to succeed through both educating and serving its customers.
Others in the plant-based sector, including Beyond
Meat Inc. (NASDAQ: BYND) and The Very Good
Food Company Inc. (OTCQB: VRYYF), have a narrower
focus on the development and sale of alternative meats, while
US Vegan
Climate ETF (NYSE ARCA: VEGN) has made a significant
commitment to sustainability by not investing
in any company that hurts the environment or
harms animals.
- Plant-based industry not a temporary trend but a sustainable,
long-term movement.
- Plant-based food sector growing at 11.9% CAGR to reach $74
billion by 2027.
- PlantX Life Inc. building loyal community of plant-based food
advocates.
- PLTXF carving substantial niche in exploding market, enjoying
huge growth trajectory.
Click link to view
the custom infographic of the PlantX.com
editorial.
Health Plus Sustainability Plus
Profitability
Beyond altruistic reasons such as climate, natural resources and
sustainability, consumers are gravitating to plant-based foods for
health reasons and then staying for taste. Most cultivated burgers
get excellent reviews, many with five-star ratings, and consumers
continue to drive market demand upward. An astonishing 51% of
consumers report that they’ve added plant-based products to
their diet, with 34% noting that they consume plant-based protein
daily.
This groundswell has opened new vistas of opportunity for
plant-based products, which can supply high nutritional value while
enhancing environmental sustainability. In fact, new studies
reveal that cultivated meat produced using renewable energy reduces
global warming impacts by 92% compared to conventional beef
production — and will be able to compete on costs in under 10
years. However, the market for plant-based foods isn’t waiting a
decade; the space has already picked up a head of steam. The
once-languid, plant-based food sector is projected to boom, growing
at an eye-popping CAGR of 11.9% from 2020 to 2027, exceeding
$74 billion
by 2027.
Little wonder that plant-based food producers have attracted
investment from venture capital firms and major meat supply
companies. Investment in the U.S. plant-based meat, egg and dairy
companies in just the first quarter of 2020 was a staggering $741
million, nearly much as all of 2019. Big money recognized the
market opportunity and is quickly moving to capitalize on the
global shift in the way meat is produced. Big money is seldom wrong
and is hot on the trail of the next big money maker.
At the Intersection
With a seismic shift afoot, PlantX
Life Inc. (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF)
is in a unique position, right at the intersection of some of the
highest-growth sectors in the market. In addition to plant-based
products, PlantX is an accomplished e-commerce/tech company,
efficiently connecting consumers to everything plant-based. The
company is snatching market share, leveraging the exponential
market growth of the plant-based, e-commerce and home-delivery
industries. PlantX operates much like Amazon, except with a focused
plant-based selection of offerings; this also includes carving a
niche in the plant-based pet foods space.
People food, however, is a much bigger market. With its
fast-growing category verticals, the company provides customers
across North America with more than 10,000 plant-created products
and offers a wide variety of other products and personalized
services on a single, easy-to-use platform. Shoppers can browse
through a curated selection of more than 20,000 items, including 20
unique, premade meals designed by top vegan chefs and
nutritionists. More than just another e-commerce platform,
PlantX is committed to building a loyal community of plant-based
advocates who interact on the platform sharing like and dislikes as
well as recipes and restaurant suggestions.
PlantX actively nurtures this allegiance while positioning
itself to become the premier digital interface for plant-based
consumers across the globe. Already ahead of the curve in shifting
consumer preferences, the company’s user-friendly platform provides
access to one of the largest product offerings in the entire
plant-based sector. There’s a plethora of plant-based grocery items
and everything to fill the pantry, even plant-based vitamins,
cosmetics, pet food and its own water brand; the company is even
expanding its product lines to include clothing. PlantX is unique
in its array of offerings beyond just food and pantry items.
The company provides fantastic fast-delivery meals created from
the recipes of well-known vegan chefs across the world. The company
also has a plant shop, delivering a variety of indoor houseplants
to consumers across North America and even, through its 2020 acquisition
of Bloombox Club UK, expanding into the United Kingdom. The
PlantX e-commerce platform efficiently connects consumers with
interactive PlantX brick-and-mortar stores and a burgeoning variety
of products and services. While building this disruptive juggernaut
of plant-based ecommerce, PlantX enjoys substantial profit margins
across its verticals.
As a young company, PlantX is exceeding expectations. The
company’s overarching strategy to capitalize on high-grow trends
and continued cultivation of a loyal customer base has produced
amazing early results. For the three months ended December 31,
2020, PlantX posted a 298%
increase from Q2 gross revenue and over the same period
achieved a gross margin of 20%, an increase from 5.7% in Q2. The
company’s phenomenal success during what’s normally the slowest
period of the year underscores the tremendous traction PlantX is
getting in the plant-based marketplace. The stellar growth is being
driven by a combination of factors including marketing and branding
efforts, strategic partnerships, and delivering exactly what
consumers want.
Commenting on the blow-out quarter, PlantX CEO Julia Frank
stated. "It is truly encouraging to achieve yet another incredible
revenue milestone and to start the new year with such vigor and
success. There are many other colorful growth opportunities on the
horizon, and we're confident that our financial trajectory will
reflect the remarkable and increasing value our Company brings to
the plant-based industry."
The Start of Something Big
“Since PlantX has so many different verticals, it has seen
tremendous growth from every angle,” Forbes
reported. The company is leveraging its recent success and growth
trajectory to build a global plant-based ecommerce juggernaut and
become the “vegan Amazon.” PlantX is nurturing and growing its
online community, expanding its vegan lifestyle platform and
building an entire ecosystem around plant-based living. The company
intends to aggressively scale through organic growth, strategic
partnerships and accretive M&A opportunities. PlantX has
formulated a global expansion strategy with targeted distribution
in North America, Europe and Israel.
The company recently announced intentions to expand its
e-commerce platform into Israel, which will include a future
brick-and=mortar PlantX location in the country. Further
brick-and-mortar locations are set to open in California and
British Columbia. PlantX also began the process to be listed
on the NASDAQ at the beginning of this year and is preparing for
uplisting in the next few months. PlantX value skyrocketed from
zero dollars in revenue in April 2020 to generating $1 million
gross monthly revenue in only a year, and all indications point to
that being the start of something much bigger.
Sustainably Focused
Sustainability is imperative for the protecting vital natural
resources and preserving the planet. Ever more public companies are
incorporating sustainability into their corporate ethos.
Beyond
Meat Inc. (NASDAQ: BYND) is one of the
fastest-growing food companies in the United States, offering a
portfolio of revolutionary plant-based meats made from simple
ingredients without GMOs, bioengineered ingredients, hormones,
antibiotics or cholesterol. Beyond Meat products are designed to
have the same taste and texture as animal-based meat while being
better for people and the planet. Beyond Meat’s brand commitment,
Eat What You Love™, represents a strong belief that there is a
better way to feed the future and that positive choices made, no
matter how small, can have a great impact on personal health and
the health of the planet.
The Very
Good Food Company Inc. (OTC: VRYYF) is an emerging
plant-based food technology company that designs, develops,
produces, distributes and sells a variety of plant-based meat and
other food alternatives. The company’s
mission is to employ plant-based food technology to create
products that are delicious while maintaining a wholesome
nutritional profile. To date the company has developed a core
product line of plant-based meats under The Very Good Butchers
brand. The Very Good Food Company butchers beans for vegan meats
handcrafted with real, whole-food ingredients.
Amazon.com Inc. (NASDAQ: AMZN) has
committed to building a
sustainable business for customers and the planet and sells
many plant-based foods on its platform. The company engages in the
retail sale of consumer products and subscriptions in North America
and internationally. Amazon operates through three segments: North
America, International, and Amazon Web Services (AWS). It sells
merchandise and content purchased for resale from third-party
sellers through physical and online stores.
US Vegan
Climate ETF (NYSE ARCA: VEGN) aims to address the
concerns of vegans, animal lovers and environmentalists by avoiding investments in companies whose
activities directly contribute to animal suffering, destruction of
the natural environment and climate change. The fund does not
invest in any company involved with animal testing, animal-derived
products, animal farming and animals used in sports or
entertainment. Also excluded are fossil fuel companies, those that
burn fossil fuels for energy production, and any company with a
significant carbon footprint or history of environmental
destruction. Tobacco, military and defense companies are also
eliminated, along with companies tied to human rights abuses.
The plant-based foods movement has all the earmarks of a
megatrend spurred by concerns for health and for the planet. The
plant-based food sector is expected to flourish in the years to
come, and early entrants could enjoy outsized returns.
For more information about PlantX Life Inc. (CSE: VEGA)
(Frankfurt: WNT1) (OTCQB: PLTXF), please visit PlantX Life
Inc.
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