MMTV Medical Media Television Inc (CE)

Medical Media Television, Inc. ("Medical Media" or "MMTV") (OTCBB:MMTV), announced today that it introduced KidCARE Medical Television Network, Inc. ("KidCARE TV" or "KidCARE Television"), its new placed-based television network subsidiary, at the 2006 DTC National Conference in Washington, DC this week. The new network will deliver advertiser-supported, educational programming to a targeted audience of approximately 16 million parents of patients of more than 45,000 pediatricians. Each month, updated health care segments and advertising will be streamed directly to pediatric waiting rooms where viewers are predisposed to listen to the pertinent information at hand. A soft launch is scheduled for the fourth quarter of this year. By offering an innovative parent education tool for pediatricians to use in promoting the health and welfare of children, KidCARE TV will achieve its primary goal of providing informative programming about medical and health issues related to the needs of parents whose children are 17 years and under. KidCARE TV's introduction is being met with enthusiasm from many advertisers visiting its booth. This national convention has an estimated attendance of more than 700 healthcare advertisers and marketers, including Bayer and GlaxoSmithKline who currently are contracted advertisers on other Medical Media networks. According to KidCARE Television's President, Elaine Mann, "Research has shown that by providing parents with the tools for proper parenting, the pediatrician becomes a parenting partner. Direct-to-consumer advertising offers an opportunity to secure time with a captive audience that will then seek further endorsement from their trusted pediatrician." KidCARE TV's programming will create awareness about preventative health care measures while educating parents on specific child-related issues and illnesses. All topics will be jointly selected by KidCARE TV's Medical Advisory Board and its Mothers Advisory Council, after which the Medical Advisory Board will review scripts to ensure accuracy. Childhood Obesity, First Aid, Bicycle/Skating Safety, Breastfeeding, Nutrition/Exercise, Allergies, Developmental Milestones, Safety with Pets, Cough/Cold, Burn Treatment, Treating Sports Injuries, Sleep Patterns, and Emergency Room Visits are some of the topics that will be addressed. Closed captioning will be available in English and Spanish. "Our programming will be streamed directly to the pediatric waiting room via a flat screen viewing system equipped with a computer," noted Ms. Mann. "As a result, mandated reporting for advertisers will be accessible at any time demonstrating hours of programming viewed per day, segments broadcast and advertising displayed. Moreover, this reporting will allow advertisers to be confident that their product message is reaching their highly targeted consumers at a CPM that is far less than any competing print or television opportunity." The corporate offices of Medical Media and KidCARE TV are located at 8406 Benjamin Road, Suite C, Tampa, Florida 33634. For more information regarding this press release, please contact Charles Richardson, Sr. Vice President Marketing of MMTV at (813) 888-7330. This press release shall not constitute an offer to sell or a solicitation of an offer to buy securities of Medical Media Television, Inc. Certain statements in this release and other written or oral statements made by or on behalf of the Company are "forward-looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward-looking statements are subject to a number of risks and uncertainties including market acceptance of the Company's services and projects and the Company's continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.