avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced today the launch of a major Internet marketing program.

To broaden its on line marketing, AVVH signed an agreement with Online Performance Marketing, LP (OPM), a leader in Internet marketing. OPM will promote Neuroskin® Psoriasis Relief on major search engines such as Google®, Yahoo® and Bing®, as well as on numerous health and wellness sites using a variety of specialized methods.

“With Online Performance Marketing’s proven marketing program, we are looking forward to a highly successful campaign that will drive online customer acquisitions at a very reasonable cost,” stated Lorie Campbell-Farley, President and COO. “Our internet marketing program is a partner to our DRTV commercials. We expect as strong or even stronger results from our internet campaign as we do from DRTV.”

A recent study by comScore, Inc. shows that online advertising of consumer products may increase sales more quickly and at a higher rate than comparable TV advertising. With that in mind AVVH wants to capture their share of the over 225 million internet users in the United States (according to Neilson Online). avVaa World Health Care Products, Inc. is positioned to capitalize on America’s growing demand for 24/7 online shopping. The company expects to expand both brand recognition and continuity of sales.

“We have now put together all the elements that are needed to grow our products and sales pipeline as never before,” said Mrs. Campbell-Farley. “We plan to dominate the skin care market. Neuroskin® Psoriasis Relief is a very unique product, being OTC, FDA compliant, steroid free, and having a spray application. Consumer demand is high for a product that can deliver long-term relief from psoriasis and seborrheic dermatitis, our Neuroskin® fills that niche.”

According to a report from market research company Kalorma Information, the market for psoriasis products, currently nearly 7 billion dollars, is predicted to surpass 9 billion by 2016, with 8.5 million people affected with some form of the disease. This, along with psoriasis often being considered ‘second string’ by many pharmaceutical companies, results in a strong window of opportunity for Neuroskin Psoriasis Relief and future avVaa product launches.

About Online Performance Marketing, LP.

Online Performance Marketing, LP is a privately-held, Dallas-based interactive marketing firm specializing in online advertising including paid search, search engine optimization (SEO), banner advertising, email and affiliate marketing programs. Achieving exceptional results through a maniacal emphasis on tracking, OPM delivers customers to websites efficiently. See our results on our website, www.onlineperformancemarketing.com.

About avVaa World Health Care Products

avVaa World Health Care Products is a global biotechnology company that specializes in effective, all natural, therapeutic skin care products that improve quality of life and well being for consumers. avVaa's patented European skin care formulas are scientifically registered, FDA-Compliant, and were developed to relieve and treat the symptoms of common skin ailments, including eczema, psoriasis and acne. avVaa is poised to manufacture and market its OTC Neuroskin®) line of skin care products through mass, food and drug channels in the United States and globally. The Company's secondary line of equine and pet care related products are already being distributed throughout all of Canada. For more information, visit: www.avvaa.com.

Safe Harbor: Statements contained in this press release that are not based upon current or historical fact are forward looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties, and events that may be beyond the control of avVaa World Health Care Products, Inc. and no assurance can be given that such results will be achieved.

Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain, and successfully complete projects, the availability of technical personnel, changes in technology, and competition.

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