Everloop.com, the ground-breaking social media site for kids
eight to 13, today announced partnerships with National
Geographic’s Animal Jam and Mattel’s Monster High. These
partnerships will allow Mattel and National Geographic to further
engage with their young fans within Everloop’s fun, safe and secure
online environment by creating customized signature-brand
“loops.”
“These partnerships bring exciting content and new adventures to
our members,” said Hilary DeCesare, Co-Founder and CEO of Everloop.
“This is part of our ongoing strategy to continue to build a robust
Everloop community for kids by engaging with the top entertainment
and educational brands.”
Animal Jam, the online virtual playground for children who love
animals and the outdoors, currently boasts more than two million
users. The Animal Jam Loop on Everloop will serve as a
complementary platform to the brand’s existing online presence and
provide users with tips on the game, allow kids to talk about the
game with other players and get exclusive promotional codes to use
at animaljam.com.
“We’re thrilled to bring Animal Jam to Everloop,” said Clark
Stacey, Animal Jam’s EVP of Strategy & Business Development.
“Animal Jam has always been committed to offering kids a fun and
safe place to play online, and our partnership with Everloop takes
that commitment another step further. With our fast-growing member
base, it’s imperative that our players have a safe, social
environment to engage with our world that is outside of the game.
Everloop provides us just that.”
Mattel’s Monster High™ brand, which targets tween and teen kids,
is a global franchise centered on the perfectly imperfect teenage
children of the world’s most legendary monsters. Monster High™
empowers kids to express their individuality, embrace their
imperfections and form friendships that last beyond a lifetime,
with relatable storytelling told through a monster lens. The
official Monster High™ Loop on Everloop will provide users with
archived and new webisodes, polls, branded stickers and goobs,
gossip on the “ghouls” at Monster High™, and other exclusive
content all via a safe, digital hub for the tween audience.
“Monster High is everywhere girls are today with a robust
consumer products line, New York Times best-selling book series,
engaging online content and rapidly growing communities on Facebook
and YouTube,” said Lori Pantel, VP Marketing, Global Mattel Girls
Brands. “We are excited that our partnership
with Everloop will enable us to continue to deliver
engaging content to Monster High enthusiasts who might be too young
for some of our other existing social media platforms.”
The richness and depth of the Everloop platform allows partners
to show their brand personality through customizable features such
as backgrounds, virtual stickers, badges, goobs (virtual pranks)
and more.
Everloop is compliant with Children’s Online Privacy Protection
Act (COPPA) and blocks kids from using bad language, bullying or
sharing personal information. Its state-of-the-art privacy
protection technologies give parents peace of mind while providing
tweens creative applications, music, social games, videos,
photos, animation, user-generated content and other integrated
online experiences.
For more information on Everloop, visit
http://www.everloop.com.
About Everloop:
Everloop, the award-winning social media site for the tween
culture, kids eight to 13, provides a free, safe space where they
can connect with friends, play games, share pictures and music,
send messages, discover new talents and learn. Unique
patent-pending technology lets kids communicate and collaborate in
closed “social loops” of their friends and others who share their
interests. State-of-the-art privacy protection and monitoring guard
young users against bullying, bad language and sharing private
information. Everloop partners with leading innovators to provide
top-shelf entertainment and educational activities. Kids get to be
in the loop and parents get peace of mind.
For more information visit http://www.everloop.com
About Monster High™
In May 2010, Mattel made history by rolling out the Monster
High™ franchise across multiple categories simultaneously within
its first year. Centered around the fabulously flawed teenage
children of the world’s most legendary monsters, Monster High™
encourages girls to “Be Yourself. Be Unique. Be a Monster.™” as to
“be a monster” is to be truly accepting of yourself and others.
Through humorous content and relatable storytelling, Monster High™
empowers girls to express their individuality, embrace their
imperfections and form friendships that last beyond a lifetime.
Already a global franchise, Monster High™ has generated tens of
millions of video views of its online animated webisodes, earned a
spot on New York Times bestsellers list for its Monster High book
series, catapulted the doll line to the top of the bestselling new
fashion doll list in 2010 and expanded into numerous consumer
products categories.
With a large online presence on MonsterHigh.com, YouTube
and Facebook, Monster High™ is everywhere tween girls are
today.
About Mattel
Mattel, Inc. (NASDAQ:MAT) (http://www.mattel.com/) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and
Tyco® R/C, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fourth year in a row, and
also is ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 30,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play.”
MATTEL, MONSTER HIGH and associated trademarks and trade dress
are owned by Mattel, Inc. © 2011 Mattel, Inc. All Rights
Reserved.
About Smart Bomb Interactive
Smart Bomb Interactive is a Salt Lake City-based development
studio whose mission is to combine talent, tools and fun. Founded
in 2003 by video game industry veterans, Smart Bomb Interactive has
since grown to include parents, educators, online safety experts
and children’s media professionals. The company creates interactive
entertainment for families with an emphasis on substance and
safety, including National Geographic’s Animal Jam. Smart Bomb
Interactive is funded by Signal Peak Ventures. For more
information, visit http://www.smartbombinteractive.com.
About National Geographic Ventures
National Geographic Ventures (NGV) is a wholly owned, taxable
subsidiary of National Geographic Society. NGV, part of the
editorial group National Geographic Global Media, includes
oversight of the National Geographic Channel, as well as management
of National Geographic Television production and distribution;
National Geographic Television International; Digital Media,
including apps production and distribution and
Nationalgeographic.com; and National Geographic Interactive
Platforms, including the Mobile, Gaming and digital Maps business
groups. NGV creates and distributes content across multi-platforms
and media providing outlets for the hundreds of scientific and
expedition-based grants awarded each year. For more information, go
to www.nationalgeographic.com.
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024
