Warner Bros. Consumer Products (WBCP), with DC Entertainment,
announced today that it has extended its successful relationship
with leading worldwide toy manufacturer, Mattel, Inc. The new
multi-year agreement allows Mattel to continue as master toy
licensee for the complete universe of DC Comics characters. Under
the terms of this strategic alliance, Mattel is granted
unprecedented access to the complete breadth and scope of the DC
Comics vault of characters, which includes more than a thousand
world-famous DC Comics Super Heroes and DC Comics Super Villains,
such as Superman, Batman, Green Lantern, Wonder Woman and The
Joker. Further, the agreement includes popular characters such as
The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.
Warner Bros. and DC Entertainment toy
portfolio by Mattel. (Photo: Business Wire)
“We have developed an incredibly successful partnership with
Mattel and we are very excited about taking the relationship to new
levels,” said Brad Globe, President, Warner Bros. Consumer
Products. “Warner Bros. and DC Entertainment have an unrivaled
slate of content support across all key platforms essential to our
global consumer products business which is anchored by our alliance
with Mattel.”
“The DC Comics Super Heroes enjoy a worldwide fan base that
keeps the demand high for consistently imaginative new product,”
said Karen McTier, Executive Vice President, Domestic Licensing and
Worldwide Marketing at Warner Bros. Consumer Products. “The
extension of the Mattel agreement ensures that these fans will
continue to be amazed by our DC Comics Super Hero offerings for
many years to come.”
As part of the ongoing relationship, Mattel is set to develop
toy lines for two of Warner Bros.’ most highly anticipated
theatrical releases: on July 20, 2012, The Dark Knight Rises, and
on June 14, 2013, Man of Steel. Future television-based
collaborations include Warner Bros. Animation’s upcoming television
series, Green Lantern: The Animated Series, along with their
ongoing product support for Young Justice, also from Warner Bros.
Animation. Both animated series are exclusive to Cartoon Network
and will be the tentpole programming for “DC Nation,” the new
multiplatform, branded block of original programming and exclusive
content, featuring DC Comics’ library of legendary character
properties, which will debut in 2012. A special Green Lantern: The
Animated Series hour-long movie event airs Friday, November 11 at 7
p.m. on Cartoon Network. In addition to the rights to existing DC
Comics characters, animation and motion pictures, the extension
includes Mattel’s rights to produce toys based on future DC Comics
films and animation projects that are developed and produced during
the term of the agreement.
"Mattel has been a longtime, valuable partner to the DC Comics
creative team,” stated Diane Nelson, President of DC Entertainment.
“We look forward to working with Mattel and the Warner Bros.
Consumer Products team to bring new DC Comics Super Hero toys to
life for our fans around the world.”
Mattel supports the universe of DC Comics characters across all
of its portfolio of core brands, including Hot Wheels®, Matchbox®,
Barbie®, Mattel Games and Fisher-Price®, where the DC Super Friends
products featuring the Imaginext®, Shake ‘n Go®, GeoTrax® and
HeroWorld™ lines have introduced the DC Comics characters to an
increasingly vast audience. The addition of the new Little People®
product line that features DC Comics characters will expand
consumer appeal even further. Mattel continues to bring the talents
of its world-class sculptors, designers and developers to create
product lines that target kids, collectors and pop culture
enthusiasts. In combination with their deep knowledge of kids and
expertise in kid-targeted marketing, product and content
development, Mattel has developed DC Comics Super Heroes sections
in the toy aisle designed to attract a new generation of kids to
the universe of DC Comics characters for the first time, while
fueling the flames of collectors’ and fans’ passion for these
popular characters. In 2012, Mattel will partner with Diamond Comic
Distributors to help extend its presence globally with exclusive
European distribution rights for the DC Comics 6" action figure
line. With the broad scope of category rights granted, Mattel is
uniquely positioned to leverage this rich portfolio across many
different categories.
“We are thrilled to further our long-standing partnership with
Warner Bros. Consumer Products and support the extensive DC Comics
portfolio’s franchise development,” said Tim Kilpin, Executive Vice
President of Mattel Brands. “The DC Comics characters are rich in
story and we look forward to bringing these popular characters to
life through innovative product design.”
During its 10-year relationship with Warner Bros. Consumer
Products, Mattel has created and delivered a number of successful
toy lines that bring the fun, action-packed heroism and excitement
of DC Comics’ characters to life, including top-of-the-line action
figures, vehicles and role play accessories across all DC Comics
brands, including the 2005 release of Batman Begins, the 2008
release of The Dark Knight and the 2011 release of Green Lantern,
along with a collection of heroes and villains from the popular
animated series Batman: The Brave and The Bold and Young Justice,
as well as the Batman and Superman family of DC Comics Super Heroes
action figure lines.
About Warner Bros. Consumer
Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman,
Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo
(Sandman, Fables, etc.) and MAD, is the creative division charged
with strategically integrating across Warner Bros. and Time Warner.
DC Entertainment works in concert with many key Warner Bros.
divisions to unleash its stories and characters across all media,
including but not limited to film, television, consumer products,
home entertainment, and interactive games. Publishing thousands of
comic books, graphic novels and magazines each year, DC
Entertainment is the largest English-language publisher of
comics in the world.
About Mattel
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as
well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In
2011, Mattel was named as one of FORTUNE Magazine's “100 Best
Companies to Work For” for the fourth year in a row, and also is
ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 30,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play."
CONTACTS:
DC SUPER HEROES and all related characters and elements are
trademarks of and © DC Comics.
(s11)
MAT-AP
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50052350&lang=en
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024