Barbie® & Stardoll® Unveil First of New Global Doll Line, Bringing Popular Virtual Dress-Up Emporium to Life
15 Novembro 2011 - 11:04AM
Business Wire
Barbie®, the world’s most popular fashion doll and
Stardoll®, the globally renowned online fashion and gaming
community for girls, are bringing the world of virtual dress-up and
online play to life with the new “Stardoll® by
Barbie®” line of collectable fashion dolls. The partnership
marks the Stardoll® brand’s first foray into translating its
popular online fashion portal into physical dolls, allowing
Barbie® fans to extend the limitless possibilities of the
Stardoll® world offline.
Stardoll by Barbie (Photo: Business
Wire)
The “Stardoll® by Barbie®” collection will feature
eight new fashion dolls, based on four of the most popular virtual
Stardoll® stores in Starplaza. Inspired by Stardoll®
avatars, “Stardoll® by Barbie®” dolls come packaged
mirroring signature avatar poses. Each doll features amazing
details like rooted eyelashes, a unique face and body sculpt, as
well as a distinct signature style, for a play experience that is
authentically Stardoll®.
"We're pleased to be launching a big line of fantastic
physical toys, going from virtual to the physical world,” said
Mattias Miksche, CEO at Stardoll. "We're partnering with Mattel
because they share our passion for empowering girls and their
creativity. We have forged a strong relationship and have lots of
exciting things planned - watch this space."
“This partnership represents two of the world’s largest girls’
brands uniting to create the ultimate fashion play experience,”
said Stephanie Cota, Senior Vice President, WorldWide Marketing
Barbie and Girls. “We look forward to inviting the Stardoll
community into the three-dimensional world of Barbie with new
signature dolls and fashions.”
About the “Stardoll® by
Barbie®”
Collection
“Stardoll® by Barbie®” will be available at retail
in the United States beginning November 2011, with another five
dolls slated for spring 2012. “Stardoll® by Barbie®”
will introduce two dolls inspired per Stardoll® store: Fallen
Angel, Bonjour Bizou, Doll Space and Pretty n’ Love. Sample
fashions from each line include Fallen Angel, who rocks a gothic
look in fingerless gloves and chain accents; Bonjour Bizou, a
fashion-forward Stardoll® sporting ruched miniskirts and graphic
prints; Doll Space, in gorgeous ruffled tulle numbers with cropped
tweed jackets; and Pretty n' Love in cozy pink sweaters and
heart-patterned tights. Three accessory packs let Stardoll®
fans mix and match the trendy, original fashions and accessories,
and give girls the same fun interchangeable closet experience of
the Stardoll® virtual world in the real world.
“Stardoll® by Barbie®” dolls will come with a gift
card for complimentary membership on Stardoll.com for new and
existing members, Stardollars to spend on all Superstar items on
the Stardoll® site as well as free exclusive virtual gifts,
connecting the online world to the real world and then back
again.
The partnership plans to expand globally with the addition of
more collections, products and online extensions in the future. The
dolls will retail for $20.99 SRP and accessory packs will retail
for $15.99 SRP each.
About Mattel
Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as
well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In
2010, Mattel was named as one of FORTUNE Magazine's "100 Best
Companies to Work For" for the third year in a row, and was ranked
among Corporate Responsibility Magazine’s "100 Best Corporate
Citizens." Mattel also is recognized among the "World's Most
Ethical Companies." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 27,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play."
About Stardoll
Stardoll is a free-to-play, fun-filled virtual world for girls,
aged 9-17, who love fashion, shopping, decorating, creativity and
making new friends from around the world. 135 million MeDoll
avatars have been created to date with a new player joining every
second making Stardoll the world’s largest teen site in the world!
The company is based in Stockholm, with offices in Los Angeles, and
London, and is backed by two of the world’s top venture capital
firms: Sequoia Capital and Index Ventures. For more
information visit. www.stardoll.com.
MAT-CORP
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