Pageflex at the 2012 PODi AppForum
23 Janeiro 2012 - 1:56PM
Business Wire
Pageflex (www.pageflex.com), the leading provider of variable
data and Web-to-print software for personalized marketing,
announced today that two of their customers have been honored by
PODi with their annual Best Practices Awards. The awards will be
presented at the PODi AppForum, being held January 23 – 25, 2012 in
Las Vegas, Nevada. Pageflex is a Bronze Sponsor of the AppForum,
and will be an active participant in the event.
Pageflex customers MSP Digital and eIntegrity were honored with
a Best Practices Award in the category of "Marketing Resource
Center." These customers were recognized for a project they
created for the DoubleTree by HiltonTM hotel chain. DoubleTree
wanted to improve the process by which 250 properties around the
world procure marketing materials. MSP Digital built a
comprehensive, single-source, web-to-print toolkit for DoubleTree's
international brand. With programming assistance from eIntegrity,
the robust solution was completed in less than four months. Portal
users can order over 250 items including door hangers, menus, key
cards, conservation cards, stationery, and vehicle signage. By
implementing this one-stop shop for the properties, DoubleTree was
able to successfully manage their brand while leveraging the
capabilities of Pageflex customization.
Honorable Mention in this category went to Pageflex customer The
Standard Group. They were recognized for a project they developed
for the retail chain Ten Thousand Villages. This project empowered
80 individual stores to be able to create and personalize their own
materials via a centralized web portal. Each store also has the
ability to personalize and order their own letterhead, postcards,
business cards, and marketing materials while Ten Thousand Villages
still retains control over the design and integrity of the
brand.
Pageflex at the PODi AppForum
At the PODi AppForum, Leslie Wengenroth, Director of Marketing
for Pageflex, will participate in a Pre-Conference Intensive panel
discussion titled Best Practices for Web to Print. In addition,
Pageflex will be featured at scheduled vendor demonstrations on
Tuesday, January 24 at 2:40 p.m. and Wednesday, January 25 at 11:00
a.m.
PODi's AppForum is a three-day educational digital printing
conference, featuring over 40 sessions, keynote presentations by
top innovators, networking opportunities and a vendor fair. Tracks
include Business Growth Strategies, Leading Edge Applications,
Digital Print Technologies, and tracks devoted to cross media and
direct mail.
About PODi
PODi (www.podi.org) is a vendor-neutral industry initiative with
hundreds of member companies, including Executive Board members
EFI, Pitney Bowes and Xerox. The organization’s goal is to drive
demand for marketing applications powered by digital print and help
members build successful digital print businesses. Membership in
PODi is open to companies and organizations involved in digital
printing.
About Pageflex
Pageflex pioneered the concepts of variable data and
web-to-print storefronts, and has expanded to offer software for
multi-channel campaign management, dynamic publishing, and back-end
production automation. Pageflex solutions use the patented Pageflex
variable publishing engine and Adobe® InDesign®
Pageflex enables companies across the globe to communicate their
marketing messages more easily and effectively. The award-winning
Pageflex product line sets the standard for excellence and
innovation in targeted marketing and brand management. Pageflex
offers the ability to personalize any form of communication in
print, e-mail, or on the Web.
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