Mattel’s Monster High™ and Universal Home Entertainment Form New Worldwide Marketing and Distribution DVD Partnership
08 Fevereiro 2012 - 12:07PM
Business Wire
Mattel and Universal Pictures today announce a worldwide
marketing and distribution alliance for the first ever
feature-length DVDs from the hugely successful Monster High™
franchise. Monster High™: Ghouls Rule! will be the first
direct-to-DVD, CG-animated film to be released under this new
partnership. Centered around the perfectly imperfect teenage
children of the world’s most famous monsters, Monster High™
resonates with girls across the globe for its clever and humorous
storytelling that captures the awkward, yet relatable, moments of
being a teen in high school.
Monster High: Ghouls Rule! DVD Cover
(Photo: Business Wire)
Now in more than 35 countries, the Monster High™ characters -
each with their own unique personality, fun freaky flaws and cool
monster heritage – have become the #2 largest Fashion Doll
property[1] in the U.S. according to The NPD Group. The Monster
High chapter book series is a New York Times best seller and the
animated webisode content has topped more than 140 million video
views.
“Monster High has become a global phenomenon, uniquely engaging
fans around the world with its universal truth – everyone has times
when they feel like a monster, struggling to be comfortable and
confident in their own skin,” said Stephanie Cota, Senior Vice
President, Worldwide Marketing, Barbie and Girls at Mattel.
“Universal is truly an expert in home entertainment marketing and
distribution and the ideal new global entertainment partner to
assist Mattel in continuing to bring Monster High’s rich
storytelling to new platforms and audiences.”
“Monster High is a growing global sensation with explosive
popularity,” said Craig Kornblau, President, Universal Studios Home
Entertainment. “There is no better time to extend our hugely
successful alliance with Mattel to include this exceptional brand
that will deliver new and engaging home entertainment content to
its rapidly expanding fan base.” Added Eddie Cunningham, President,
Universal Pictures International Entertainment: “We are
excited to be working with Mattel and look forward
to being part of the Monster High phenomenon around the world.
We believe our home entertainment alliance with Mattel and its
Monster High brand will build on the success we currently
enjoy with Barbie."
The first Monster High™ direct-to-DVD movie, Monster High™:
Ghouls Rule!, features all of the beloved student bodies of Monster
High™, and chronicles their quest to take back Halloween. When
Frankie Stein™ and her friends discover that ghouls used to rule
Halloween, the crew sets out to take back this holiday, originally
created for them, and restore it as a day when monsters celebrate
their individuality.
Mattel will also introduce a new line of fashion dolls, to
complement the DVD release, which will be available starting this
fall. Rooted in the dynamic storytelling moments of Monster High™:
Ghouls Rule!, Monster High® unveils freaky fab Clawdeen Wolf®,
Frankie Stein®, Draculara® and Cleo De Nile® fashion dolls, each
featuring killer hairstyles, sparkles and accessories that pay
homage to, and celebrate, their famous monster heritages.
About Mattel:
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as
well as Fisher-Price® brands, including Thomas & Friends®,
Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one
of FORTUNE Magazine's "100 Best Companies to Work For" for the
fifth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens" and the
"World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150
nations. At Mattel, we are "Creating the Future of Play." Follow
Mattel on Facebook: www.facebook.com/mattel
About Universal
Universal Studios is a part of NBCUniversal, one of the world’s
leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to
a global audience. NBCUniversal owns and operates a valuable
portfolio of news and entertainment television networks, a premier
motion picture company, significant television production
operations, a leading television stations group and world-renowned
theme parks. Comcast Corporation owns a controlling 51% interest in
NBCUniversal, with GE holding a 49% stake.
[1] Source: The NPD Group / Consumer Tracking Service Annual
2011
MAT-OG
MONSTER HIGH and associated trademarks and trade dress are owned
by Mattel, Inc. ©2012 Mattel, Inc. All Rights Reserved.
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