ABC and ESPN Broadcast Hot Wheels® World-Record Attempt Live From X Games Los Angeles 2012
26 Junho 2012 - 7:00AM
Business Wire
On Saturday, June 30, fans around the world will be able to
tune-in to ABC and ESPN as Team Hot Wheels™ attempts to set a new
world-record racing two vehicles through a six-story double
vertical loop at X Games Los Angeles 2012. The life-sized Hot
Wheels® Double Loop Dare will be broadcast live nationally
beginning at 11:15 a.m. PDT on ABC, and globally on ESPN’s
international networks.
Mattel, Inc. (c)Lindsey Boice 2012
People will be on the edge of their seat as the two Team Hot
Wheels™ drivers carefully accelerate to 52 MPH entering the 60 ft.
tall loop, braving a force of 7 Gs as they circle through. The
challenge attempt will be taken on by Team Hot Wheels™ Yellow
Driver, Tanner Foust, a three-time X Games Gold medalist and
two-time Formula Drift Champion, who also successfully landed Hot
Wheels’ world-record-breaking distance jump at last year’s
Indianapolis 500 and Green Driver Greg Tracy. Greg, one of the top
stuntmen in Hollywood and six-time Pikes Peak Champion, brings more
than two decades of experience to the challenge.
Where to Watch:
Team Hot Wheels Double Loop Dare world record attempt will be
viewable across all entertainment platforms beginning June
30th.
- Live Broadcast: Tune-in
nationally on ABC and globally on ESPN beginning at 11:15 a.m.
PDT
- Mobile & Social Media: Fans
can watch the replay of the Double Loop Dare on the Hot Wheels®
Facebook page, www.HotWheels.com and YouTube channel. Follow the
stunt live via #DoubleLoop on Twitter.
Team Hot Wheels
Apptivity:
Apptivity™ from Mattel seamlessly
blends physical toys with the iPad into one immersive play
experience fitting the demands of today’s tech savvy kid. Once
placed onscreen, Apptivity™ toys interact with corresponding apps
that open a world of play possibilities and discovery with the
Mattel brands kids love and parents trust. Specially engineered
Apptivity™ toys are screen-safe and are the perfect playtime
companions for the kid and kid-at-heart with great gameplay,
adventurous storylines and rich content.
- Special technology integrated in the
vehicle interacts with the app letting kids customize their driving
style, swerve past obstacles or just cut loose and burn rubber
around the race track. With three included games, kids will have a
blast racing Hot Wheels® cars on their iPad.
- Team Hot Wheels™ Apptivity for the iPad
is available now exclusively at Apple retail stores and
at Apple.com. Average retail price is $19.99 (which includes
two vehicles).
- Team Hot Wheels™ Apptivity is available
for free from the App Store on iPad or
at www.itunes.com/appstore.
Stunt Inspired
Toys:
Play out the Double Loop Dare at home and be part Team Hot
Wheels™ excitement with thrill inspired toys and track sets.
- Hot Wheels® Double Dare Snare™
track set available globally and the toy inspiration for the Double
Loop Dare X Games stunt lets boys race their 1:64 scale Hot Wheels®
cars side-by-side in a vertical loop competition just like what
they will see at the X Games.
- Hot Wheels® X Games 1:64: Now
through June 29th, fans in the United States visiting the Hot
Wheels® Facebook page have the chance to win a special-edition 1:64
die-cast commemorative car when they vote for which driver they
think will complete the Double Loop Dare first. Vote now for your
chance to win!
Team Hot Wheels™
Music:
Hot Wheels® teams with new music partners to celebrate the epic
world-record attempt.
- Big Machine Records: Hot Wheels®
has teamed with Big Machine Records—the record label home to
Country superstars like Taylor Swift, Tim McGraw, Rascal Flatts—as
part of a long-term music partnership that will kick-off at the X
Games Los Angeles. Visit Big Machine Records on Facebook.
- RDGLDGRN: Will be featured on
three pieces of content with a remix of their hit “I Love Lamp”
to get fans excited for the world record attempt.
For more information and to get an inside look at the action
leading up to the stunt fans can visit www.hotwheels.com/teamhw to
follow Team Hot Wheels™ race to the X Games.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR
ADDITIONAL PRESS DETAILS, HIGH-RESOLUTION IMAGES AND
BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels
Brand
Since 1968, Hot Wheels has been passionate about creating
thrilling vehicle experiences through innovative product and
content. With a fan base of more than 41 million people, Hot Wheels
is the No. 1 vehicle property in the United States producing the
coolest cars imaginable. The Hot Wheels brand began as a line of 16
1:64-scale die-cast vehicles; today, it has evolved into a true,
global lifestyle brand for boys of all ages with segments that
range from aftermarket parts to licensed apparel to branded digital
content from Team Hot Wheels, a real-life race crew of professional
drivers performing over-the-top stunts. For the hottest games and
videos, visit www.HotWheels.com and www.Facebook.com/HotWheels.
About Mattel
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is
the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Hot
Wheels® RC, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's
“100 Best Companies to Work For” for the fourth year in a row, and
also is ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 30,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play™."
MAT-W
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