Team Hot Wheels™ Lands Guinness World Records® Title as Drivers Race Through Six-Story-Tall Double Loop at X Games Los Ang...
30 Junho 2012 - 10:56PM
Business Wire
Two drivers for Team Hot Wheels™ set a Guinness World Records®
title today for successfully racing through a 60-foot-tall double
vertical loop at X Games Los Angeles 2012. The Team Hot Wheels™
Double Loop Dare, a life-sized version of a Hot Wheels® orange
track set, defied gravity with a first-of-its-kind two-driver
challenge. Green Driver Greg Tracy, one of Hollywood’s top
stuntmen, took first place victory as he edged three-time X Games
gold medalist and Hot Wheels® Yellow Team Driver Tanner Foust as
the two simultaneously raced through the giant up-side-down
loop.
Team Hot Wheels green driver Greg Tracy
and yellow driver Tanner Foust set Guinness World Records Title by
successfully racing through a 60-foot-tall double vertical loop at
the X Games Los Angeles on Saturday June 30, 2012 in Los Angeles.
(Photo by Kent Horner/Invision for Mattel/AP Images)
View the record-breaking stunt at Hot Wheels YouTube page.
“Boys of all ages around the world imagine playing with Hot
Wheels on a life-size scale – and our vision with Team Hot Wheels
was to transform this fantasy into reality,” said Simon Waldron,
vice president marketing, wheels, Mattel. “The Double Loop Dare was
truly a can’t-miss spectacle that altered the Los Angeles skyline.
Anyone downtown couldn’t miss this massive six-story-tall bright
orange structure — it was unmistakably Hot Wheels.”
Bringing a Toy to Life
The Team Hot Wheels™ Double Loop Dare was modeled after the new
Team Hot Wheels™ Double Dare Snare™ track set — available globally
at retail — which lets boys race their 1:64 scale Hot Wheels® cars
side-by-side in a vertical loop competition. The larger than life
Double Loop Dare incorporated an enormous side-by-side loop,
exerting a force of 7 G’s which Team Hot Wheels™ drivers took on at
a speed of 52 MPH.
“I’ve been a fan of Hot Wheels since I was a little kid, racing
cars around my parents’ living room,” said Tracy, a six-time Pikes
Peak Champion and a Hollywood stuntman since 1991. “So to be able
to be a part of something like this — with Hot Wheels bringing one
of its toys to life — is remarkable.”
Meanwhile, Foust, who provided tremendous competition, and
spirit can continue to boast about his latest world record
obtaining the longest distance vehicle jump at last year’s
Indianapolis 500. Additionally Foust a world-renowned professional
stunt driver has two Formula Drift Championships complimenting his
three X Games gold medals. He will be racing for more X Games glory
in the RallyCross competition Sunday July 1 on ESPN.
Double Loop Dare on Instant
Replay
While the live broadcast took place on ABC and internationally
on ESPN, footage of the Team Hot Wheels™ Double Loop Dare can also
be viewed on the Hot Wheels® YouTube channel,
www.youtube.com/hotwheels. Additional behind-the-scenes footage
will be available on www.HotWheels.com. For added entertainment in
2012, Hot Wheels® will unveil 19, live-action webisodes on
www.HotWheels.com.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR
ADDITIONAL PRESS INFORMATION, HIGH-RESOLUTION IMAGES OR
BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels
Brand
Since 1968, Hot Wheels has been passionate about creating
thrilling vehicle experiences through innovative product and
content. With a fan base of more than 41 million people, Hot Wheels
is the No. 1 vehicle property in the United States producing the
coolest cars imaginable. The Hot Wheels brand began as a line of 16
1:64-scale die-cast vehicles; today, it has evolved into a true,
global lifestyle brand for boys of all ages with segments that
range from aftermarket parts to licensed apparel to branded digital
content from Team Hot Wheels, a real-life race crew of professional
drivers performing over-the-top stunts. For the hottest games and
videos, visit www.HotWheels.com and www.Facebook.com/HotWheels.
About Mattel
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Hot
Wheels® RC, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's
“100 Best Companies to Work For” for the fourth year in a row, and
also is ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 30,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are “Creating the Future of Play™.”
MAT-W
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