Nastia Liukin Helps Fisher-Price Introduce New, Interactive Fantastic Gymnastics Dora Doll to Adventure-Seeking Dora Fans
25 Julho 2012 - 10:00AM
Business Wire
Just in time for the excitement in London this summer, five-time
Olympic medalist and role model, Nastia Liukin, is teaming up with
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT), to
help introduce the new, interactive Fantastic Gymnastics Dora doll
to adventure-seeking children everywhere. The popular gymnast was
right at home where she trains at the World Olympics Gymnastics
Academy in Plano, Texas as she hit the mats to support young
gymnasts through routines inspired by Fantastic Gymnastics Dora. As
girls tumbled alongside Dora, Liukin reminded them that one small
somersault could lead somewhere big!
The new Fantastic Gymnastics Dora from
Fisher-Price(R) inspires Olympic gymnast and role model Nastia
Liukin and a young gymnast to perform splits
“I’ve always been a true believer in setting goals and dreaming
big,” said Liukin. “Building self-confidence at an early age is so
important and a doll like Fantastic Gymnastics Dora is designed to
inspire kids and show them that there are endless possibilities to
what they can achieve – I love that!”
Fantastic Gymnastics Dora, based off of the Nickelodeon show
Dora the Explorer™, performs two gymnastics routines, features
seven unique moves – including splits, handstands and back-bends –
and enhances imaginative role-play for kids ages three and older.
Children can coach their friend Dora through her practice and
performance routines and learn the value of teamwork by cheering
her on. Fantastic Gymnastics Dora also features more than 40
phrases in English and Spanish and a special song celebrating
teamwork.
This August, consumers can download the free, Fantastic
Gymnastics Dora augmented reality app on retail shelves to watch
Fantastic Gymnastics Dora come to life. They can also download the
free app directly from the App Store.
As with all Fisher-Price products, Fantastic Gymnastics Dora was
developed through the brand’s Joy of Learning lens to ensure
skill-building benefits for children, while keeping play fun and
interactive.
“Fantastic Gymnastics Dora features multiple ways of play to
encourage children’s imagination and creativity skills, as well as
self-expression and confidence,” said Susie Lecker, Senior Vice
President of Fisher-Price Friends. “Nastia is the perfect partner
to help launch Fantastic Gymnastics Dora because she strives to
reach her full-potential each day and is a true champion. She
continues to be a wonderful role model for young girls everywhere,
just like Dora!”
“We know that young girls will be following gymnastics closely
this summer, sparking excitement; who better to share that
adventure with them, than Dora?” said Manuel Torres, Senior Vice
President, Global Toys, Nickelodeon Consumer Products. “Fantastic
Gymnastics Dora from Fisher-Price captures the adventurous spirit
of Dora and is sure to motivate active children with her moves and
words of encouragement.”
Fantastic Gymnastics Dora will be available for $49.99 in August
at retailers nationwide including Toys ‘R’ Us, Target, Walmart and
Kmart, as well as on FisherPrice.com. Visit www.FisherPrice.com for
additional information.
About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT)
located in East Aurora, N.Y., is the leading brand of infant and
preschool toys in the world. The company's legacy of high quality
toys has enhanced early childhood development for more than 81
years. Some of the Company’s best-known “classic” brands include
Little People®, Power Wheels®, View-Master® and Imaginext®.
Fisher-Price is also a leading developer of baby gear products
(infant swings, bouncers, high chairs), as well as a wide array of
character-based toys inspired by high quality children’s
programming such as Dora the Explorer™, Mickey Mouse Clubhouse and
Thomas & Friends®. The Company’s website,
www.fisher-price.com, as well as its Facebook page,
www.facebook.com/fisherprice provide valuable information and
resources to parents and grandparents around the world.
About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, online, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 100 million households and has been the
number-one-rated basic cable network for 17 consecutive years. For
more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are
trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
App Store is a service mark of Apple Inc.
This press release has an accompanying Smart Marketing Page
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