Celebrate Creativity, Reading, and Fun This Summer with American Girl
31 Maio 2013 - 7:00AM
Business Wire
American Girl—one of the top experiential retail and tourist
destinations in the country—is the place to celebrate all the
things girls love to do during the summer months. From June 1
through August 31, all 15 American Girl locations nationwide will
host a variety of limited-time, family-friendly events and
experiences to inspire creativity and create unforgettable summer
memories for girls and their families and friends.
Celebrate Creativity, Reading, and Fun
This Summer with American Girl (Photo: Business Wire)
American Girl Retail Stores: The Summer Destination!
- Saige in the Spotlight Movie-Viewing
Event―On Friday, June 28, American Girl stores will present an
exclusive premiere of An American Girl: Saige Paints the Sky,
starring newcomer Sidney Fullmer as Saige and Jane Seymour as
Saige’s grandmother. Girls in attendance will be among the first to
see the new movie based on Saige’s stories before its DVD release
on July 2. They’ll also participate in free craft activities and
bring home a special goody bag as a memento of their
experience.
- Saige’s Art Event with
Crayola® Model Magic®―American Girl
has teamed up with Crayola, maker of innovative art tools, crafting
activities, and creative toys for children, for Saige’s Art Event
with Crayola® Model Magic®. Starting June 6 and
running on Thursdays at American Girl stores throughout the summer,
girls ages 8 and up can use the Crayola® Model Magic®
modeling compound to create a colorful hot-air balloon inspired by
Saige’s stories.
- Beyond Events &
Activities―Summer visitors to American Girl stores can also
enter to win the American Girl & Crayola Experience
Sweepstakes, enjoy a “Summer Fun” smoothie in the American Girl
Cafe, and visit the Doll Hair Salon for a summer-exclusive hairdo
to keep girls’ favorite dolls looking their best.
In addition, American Girl is encouraging girls to keep their
reading skills sharp while school is out this summer with its
Read-a-palooza summer reading program. At American Girl’s
retail stores nationwide, girls can find inspiration and explore
the world of books with Read-a-palooza events all summer long.
In-store activities include author appearances by American Girl’s
beloved authors, a free bookmark craft, and activities inspired by
American Girl’s popular historical and Girl of the Year characters.
At home, girls can visit americangirl.com/reading, where
they can download free reading-related content, such as
American Girl book excerpts, word searches, and crossword puzzles,
plus test their historical-character knowledge with a trivia
challenge.
To further emphasize the importance of reading and to help a
great cause during the Read-a-palooza campaign, American Girl is
partnering with Save the Children’s U.S. literacy program. From
May 1 through August 26, 2013, $1 of every book
purchased through American Girl channels (up to a maximum of
$100,000) will support Save the Children’s efforts to raise
literacy rates in impoverished communities by providing basic
education and equipping schools and teachers with reading
materials.
To learn more about American Girl’s summer events and
experiences, to make reservations, or to plan a visit to an
American Girl retail store, visit americangirl.com or call
877-247-5223.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel,
(NASDAQ:MAT, www.mattel.com), the world’s leading toy company.
Since American Girl’s inception in 1986, the company has devoted
its entire business to celebrating the potential of girls ages 3 to
12. American Girl encourages girls to dream, to grow, to aspire, to
create, and to imagine through a wide range of engaging and
insightful books, age-appropriate and educational products, and
unforgettable experiences. In meeting its mission with a vigilant
eye toward quality and service, American Girl has earned the loyal
following of millions of girls and the praise and trust of parents
and educators. To learn more about American Girl or to request a
free catalogue, call 1-800-845-0005, or visit
www.americangirl.com.
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark
Inc., is the worldwide leader in children’s creative expression
products. Known for the iconic Crayola crayon first introduced in
1903, the Crayola brand has grown into a portfolio of innovative
art tools, crafting activities and creativity toys that offer
children innovative new ways to use color to create everything
imaginable. Consumers can find the wide array of Crayola products
in the “Crayola Aisle” at all major retailers. For more information
visit www.crayola.com or join the conversation at
Facebook.com/Crayola.
About Save the Children
Save the Children's U.S. Programs work to break the cycle of
poverty and improve the lives of children by ensuring they have the
resources they need—access to a quality education, healthy foods,
and opportunities to grow and develop in a nurturing environment.
When disasters like hurricanes and wildfires strike, Save the
Children is among the first on the ground ensuring the needs of
children are being met.
Save the Children’s early childhood education, literacy,
physical activity and nutrition, and emergency response programs
reached more than 147,000 children and families in the United
States last year alone. For more information, visit
www.savethechildren.org/usa.
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