Meet American Girl’s New Arrival: The Brand-New World of Bitty Baby!
27 Agosto 2013 - 7:00AM
Business Wire
Starting today, little girls and their parents will have more to
celebrate and explore with the debut of American Girl’s newly
enhanced Bitty Baby® line of high-quality 15-inch baby
dolls, outfits, and accessories. Bitty Baby, a longtime, lovable
playtime companion to millions of girls ages 3 and up, now has even
more options to encourage nurturing play, including 11 different
dolls with various skin tones and hair- and eye-color combinations,
beautifully illustrated picture books filled with heartwarming
adventures, and new premium play sets and plush animals, as well as
online activities for girls and parents.
American Girl's newly enhanced Bitty Baby
doll and Bitty Baby and Me picture book by Kirby Larson. (Photo:
Business Wire)
With so many new options to choose from, every little girl can
now find the Bitty Baby doll that’s just right for her. After
selecting her doll from the expanded choices, a girl will receive
her Bitty Baby doll dressed in a signature sleeper, along with a
special “wishing star” keepsake toy and Bitty Baby and Me, the
first in a series of five hardcover picture books that inspire fun
ways to play. Several new outfits in various designs are also
available to allow a girl to further personalize her Bitty
Baby.
The new Bitty Baby picture-book collection, brought to life by
Newbery Honor Award author Kirby Larson and award-winning
illustrator Sue Cornelison, follows a little girl and her beloved
Bitty Baby doll as they discover the world around them. The
heartwarming tales help little girls shine bright by encouraging
curiosity, generosity, confidence, and kindness. Each book also
comes with a special “For Parents” section that focuses on the
social and emotional experience of preschoolers and offers parents
tips to help their little girls become more confident, patient, and
independent.
Inspired by the Bitty Baby books, story-themed play sets based
on bedtime, travel, mealtime, and other activities encourage
imaginative play and help bring the interactive stories to life.
Matching outfits for girls and their Bitty Baby dolls extend the
play experience, along with a new line of premium plush animals and
keepsake-quality furniture, including a wooden crib and changing
table.
To further engage little girls and their parents in Bitty Baby’s
expanding world, American Girl is introducing the following
initiatives:
- Sweet Moments with Bitty Baby Video
Contest: Starting August 27, 2013, parents are encouraged to
create an original video clip (up to 60 seconds) of their little
girl’s sweetest moments with her Bitty Baby doll, then submit the
video at americangirl.com/bittyparents for a chance to win
one of two grand prizes worth $1200 each. Videos must be received
by October 20, 2013.
- Bitty Baby Online: Visitors to
americangirl.com/bittyparents will find even more of Bitty
Baby’s world to explore. The all-new content includes a
downloadable app and enhanced e-books, plus a “For Parents” section
with tips to help their daughters to be their best. And little
girls can find more fun with Bitty Baby by going to
americangirl.com/playbitty, where they’ll discover online
games, activities, and puzzles inspired by the Bitty Baby picture
books.
- Bitty Baby In-Store Reading
Events: On every Tuesday and Thursday in September, little
girls and their parents can hear a reading of Bitty Baby and Me at
American Girl retail locations nationwide. To learn more about the
free reading events or to find the nearest American Girl store,
visit americangirl.com/stores.
The new Bitty Baby dolls, which retail for $80, along with
picture books, outfits, and accessories, will be available starting
August 27, 2013, through American Girl’s catalogue
(1-800-845-0005), at americangirl.com, and at all
American Girl retail locations nationwide.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel
(NASDAQ:MAT) (www.mattel.com), the world’s leading toy company.
Since American Girl’s inception in 1986, the company has devoted
its entire business to celebrating the potential of girls ages 3 to
12. American Girl encourages girls to dream, to grow, to aspire, to
create, and to imagine through a wide range of engaging and
insightful books, age-appropriate and educational products, and
unforgettable experiences. In meeting its mission with a vigilant
eye toward quality and service, American Girl has earned the loyal
following of millions of girls and the praise and trust of parents
and educators. To learn more about American Girl, visit
www.americangirl.com. Follow American Girl on Facebook:
www.facebook/americangirl or Twitter:
@American_Girl.
Mat-AG
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