An American Girl: Grace Stirs Up Success

This summer, American Girl’s 2015 Girl of the Year Grace Thomas™ takes her story from page to screen in An American Girl: Grace Stirs Up Success, an inspiring feature-length movie from Universal Pictures Home Entertainment available on DIGITAL HD on June 9 and Blu-ray™ Combo Pack, DVD and On Demand on June 23.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150618005039/en/

An American Girl: Grace Stirs Up Success (Photo: Business Wire)

In An American Girl: Grace Stirs Up Success, Grace has a passion for baking, but her skills are put to the test when she visits her uncle’s Parisian pastry shop and competes to save her grandparents’ troubled bakery. With inspiring themes of friendship and empowerment, this wholesome and heartwarming film stars Olivia Rodrigo and Virginia Madsen (“Witches of East End,” Sideways), and brings to vivid life this year’s popular Girl of the Year character and her stories. An American Girl: Grace Stirs Up Success is the latest in a long line of fresh, modern and family-friendly films from American Girl that also includes McKenna Shoots for the Stars, Saige Paints the Sky and Isabelle Dances into the Spotlight.

To celebrate the debut of Grace Stirs Up Success, American Girl is hosting special movie-viewing events at its retail stores nationwide, June 18-21. Fans will be among the first to see the movie while enjoying treats, a movie-related craft, and a red carpet photo opportunity at each location. For more information or to make a reservation, visit americangirl.com/stores or call 1-877-247-5223.

Grace fans can also visit americangirl.com/girloftheyear to explore Grace’s world, receive a behind-the-scenes look at the upcoming film, including the movie trailer and video clips, cast and character bios, movie-related events, games and downloadable wallpapers.

The website also features more information on For Goodness, Bake!, a program designed to give girls a chance to make – and bake – a difference, just like Grace. For Goodness, Bake! kicked off January 1, and is a year-long fund-raising initiative in support of No Kid Hungry®, the campaign to end childhood hunger in America from Share Our Strength®. American Girl encourages girls to host charity bake sales in their local communities and donate proceeds to No Kid Hungry.

Parents can visit americangirl.com/girloftheyear to learn more about the initiative, register for the Bake Sale for No Kid Hungry, and be entered into the For Goodness, Bake! sweepstakes for the chance to win one of 41 Grace prize packages.

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com). The Mattel family of companies is the worldwide leader in the design, manufacture, and marketing of toys and family products. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences. Best-selling lines include BeForever™, Truly Me™, Girl of the Year™, and Bitty Baby™. Headquartered in Middleton, WI, the company sells products exclusively through its award-winning catalogue, on americangirl.com, and in its experiential retail stores. By inspiring girls to be their best, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.

ABOUT UNIVERSAL PICTURES HOME ENTERTAINMENT

Universal Pictures Home Entertainment (UPHE) is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

MAT-AG

Media ContactsAmerican GirlSusan Jevens608.830.4214susan.jevens@americangirl.comorUniversal Pictures Home EntertainmentRebecca Wolfsonrwolfson@mprm.com

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