Cotton On Group Partners With Adyen to Advance Global eCommerce Rollout
19 Setembro 2018 - 10:37PM
Business Wire
Leading Australian retailer selects Adyen to
provide improved online payment capabilities while increasing
authorisation rates.
Adyen, the payments platform of choice for the world’s leading
companies, today announced a partnership with the Cotton On Group,
Australia’s largest global retailer. With this partnership in
place, Adyen is helping to power eCommerce payments for the Cotton
On Group brands including Cotton On, Cotton On KIDS, Cotton On
BODY, Rubi, Supré, Factorie and Typo on a global scale. The Group
selected Adyen in late 2017 and rolled out the payment platform to
all markets in April 2018.
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“Adyen provides the Cotton On Group with online payment
capability to support our eCommerce channel globally, powering our
international growth,” says Brendan Sweeney, Cotton On Group
General Manager of eCommerce. “By adopting the Adyen platform, the
Group has gained access to a greater breadth of payment capability
– all whilst benefitting from a more sophisticated fraud management
approach, resulting in lower fraud.
“Beyond this, local acquiring has helped the Group streamline
settlements timelines, improve cash flow, and provide a greater
visibility of disputes, refunds and cancellations. Adyen provides
us with a convenient single-platform solution that processes the
entire payment from beginning to end and keeps all data in one
place.”
With Adyen’s payments platform in place, the Group was able to
consolidate its various payment programs and easily switch on
solutions like RevenueProtect - an integrated risk management
system which allows the business to maintain the perfect balance
between fraud defence and optimised conversions. Additionally,
Adyen’s ShopperDNA builds a holistic view of the shopper behind
each transaction, making it easy for customer service teams to
track online fraudsters as they attempt to change networks, devices
and identities.
Further, its direct local acquiring licenses allow Adyen to own
the entire payment process, eliminating the need to run payments
across multiple third-party platforms. Adyen helped the Cotton On
Group launch online banking payment methods in new markets, such as
Malaysia and South Africa, as well as offer local acquiring and
consolidated processing for the Australian, New Zealand, Hong Kong,
Singapore, Great Britain and US markets.
“We now accept a wide range of payment types that are relevant
to our customer in each market, unlocking greater growth,” says Mr.
Sweeney.
“Adyen and the Cotton On Group share many of the same values
including a relentless commitment to creating a great customer
experience. We are honoured to join the Group in this exciting
journey as they continue to build an outstanding worldwide customer
experience,” said Michel van Aalten, Country Manager AUNZ for
Adyen. “At Adyen, we value the opportunity to empower great local
companies to succeed overseas, as well as help local merchants to
build business domestically.”
About the Cotton On Group
The Cotton On Group was born in Geelong, Victoria and over the
past 25 years has grown to a store footprint of over 1,400+ stores
across 18 countries with a team of 22,000 people globally. The
Group owns seven brands including: Cotton On, Cotton On KIDS,
Cotton On BODY, Factorie, Supré, Rubi and Typo. The Group also has
a philanthropic arm, the Cotton On Foundation, which has raised $75
million towards creating 20,000 educational places globally by
2020.
About Adyen
Adyen (AMS: ADYEN) is the payments platform of choice for many
of the world’s leading companies. The only provider of a modern
end-to-end infrastructure connecting directly to Visa, Mastercard,
and consumers’ globally preferred payment methods, Adyen delivers
frictionless payments across online, mobile, and in-store. With
offices all around the world, customers include Facebook, Uber,
Spotify, Freelancer.com, Lorna Jane, Kogan.com, Movember and
Showpo.
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Howorth CommunicationsHolly Ledlin, 0418 443
008Holly@Howorth.com.au
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