Introducing Knick Knacks™: Blue Apron’s Newest and Most Flexible Culinary Offering
06 Fevereiro 2019 - 11:00AM
Business Wire
Jet is first retailer to offer Knick
Knacks™ on its online and mobile platforms
Blue Apron Holdings, Inc. (NYSE: APRN), known for creating
incredible meal experiences, today introduced its most flexible
culinary innovation to date: Blue Apron Knick Knacks™, a new line
of recipe solutions that give consumers the flexibility to combine
the protein and produce of their choice with specialty,
pre-portioned, refrigerated ingredients and step-by-step recipes to
enjoy a delicious meal for two.
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Introducing Blue Apron Knick Knacks™
(Photo: Business Wire)
“Our promise, through every product we create, is to inspire and
support home cooks by bringing quality, discovery, and convenience
to their meal experiences. We are proud to introduce Knick Knacks
as our latest culinary innovation, which gives consumers the
‘secret sauce’––from our test kitchen to their home––to create a
delicious meal, while allowing for the flexibility to customize
certain ingredients based on their personal preferences,” said John
Adler, VP of Culinary, Blue Apron. “We are excited to launch this
new culinary offering on Jet’s City Grocery platform, where
consumers can conveniently add Knick Knacks, bundled with their
choice of protein and produce, during their shopping routine.”
Knick Knacks will feature a combination of pre-portioned spices,
sauces, grains, and dairy ingredients from Blue Apron’s premium
suppliers, such as crème fraîche from Vermont Creamery, furikake
from Mara Seaweed, and preserved lemon puree from NY Shuk, as well
as Blue Apron’s own proprietary products, such as its line of
custom spice blends.
Jet is the first retailer to offer a variety of Blue Apron Knick
Knacks for same-day or next-day delivery to consumers across much
of the New York City metropolitan area. Knick Knacks are currently
available on Jet’s existing Blue Apron brand page, which also
features a rotating selection of two-serving meal kits specially
designed by the Blue Apron culinary team.
“We are excited to expand our relationship with Blue Apron by
being the first retailer to offer the new Knick Knacks recipe kits
via Jet City Grocery,” said Simon Belsham, President, Jet. “With
the flexibility of the Knick Knacks portfolio and Jet’s ability to
bundle the additional needed grocery items, we are able to offer a
seamless and convenient shopping experience for our urban
consumers.”
The initial Blue Apron Knick Knacks recipe kits available on the
Jet platform include:
- Za'atar-Spiced Chicken
- Mexican-Spiced Chicken Quinoa Bowl
- Japanese-Style Steak & Rice
Bowl
- Creamy Shrimp Gnocchi
About Blue Apron:
Blue Apron's mission is to make incredible home cooking
accessible to everyone. Launched in 2012, Blue Apron is reimagining
the way that food is produced, distributed, and consumed, and as a
result, building a better food system that benefits consumers, food
producers, and the planet. The company has developed an integrated
ecosystem that enables the company to work in a direct, coordinated
manner with farmers and artisans to deliver high-quality products
to customers nationwide at compelling values.
About Jet.com:
Launched in 2015 and acquired by Walmart for $3.3B in 2016, Jet
is the shopping destination for city consumers. With a tailored
experience, unique assortment and differentiated service offered
across key categories of Grocery, Home, Fashion, Beauty and
Electronics, most New York City consumers can receive scheduled
same-day and next-day delivery of local and leading brands, getting
all of their shopping essentials in one place. For more
information, visit www.jet.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190206005152/en/
Media:Louise WardLouise.ward@blueapron.com
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