Mattel Announces Mega Bloks® Bio-Based Plastic Line at Nuremberg Toy Fair
28 Janeiro 2020 - 8:00AM
Business Wire
Mega Bloks® launches new bio-based product
line as the next step in Mattel’s environmental sustainability
commitment for 2030
Mattel, Inc. (NASDAQ: MAT) today announced that MEGA, the
Company’s popular construction brand, is launching new products
derived from bio-based plastic line. The number one selling
pre-school construction product, Mega Bloks, will now feature three
preschool building sets – Polar Friends, Safari Friends and
Woodland Friends - derived from bio-based resins. The building sets
have Forest Stewardship Council (FSC)-certified packaging that is
fully recyclable.
The MEGA announcement is the second product that Mattel has
introduced as part of its recently announced goal to achieve 100%
recycled, recyclable or bio-based plastics materials in both its
products and packaging by 2030. This new goal expands the Company’s
Environmental Sustainable Sourcing Principles that were announced
in 2011. The Company now sources 93% of the paper and wood fiber
used in its packaging and products from recycled or Forest
Stewardship Council (FSC) content, surpassing its 2018 goal of
90%.
“Environmental sustainability is a corporate priority and we are
proud to announce Mega’s first product made from bio-based
materials,” said Richard Dickson, President and COO of Mattel. “Our
Mega team is deeply committed to bringing the best products to
their loyal consumers and they are driving innovation to do this in
the most sustainable way.”
“Creating a more sustainable world is important to our team, our
company and our consumers, and our first construction line derived
from bio-based plastics is an example of this,” Bisma Ansari, SVP
of MEGA, said “Our Mega Bloks are the defining product for MEGA, so
this next step in innovation allows us to create the high quality
products we know families love from more sustainable
materials.”
The new line of Mega Bloks will be rolling out to retailers
globally. For more information, please visit megabloks.com.
About Mattel
Mattel is a leading global children’s entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends™ and Mega®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world’s leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
MAT-SU
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Dena Cook dena.cook@mattel.com 310-252-4247
Kelly Powers Kelly.powers@mattel.com 310-252-3687
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