Retired English Professional Footballer and
Broadcaster Set to Appear in Campaign for Skechers Men’s
Footwear
Focusing on its growing business in the UK and other European
markets, Skechers has partnered with Jamie Redknapp to appear in
its men’s lifestyle campaigns starting this spring. The popular
retired English footballer, current Sky Sports broadcaster and now
Skechers ambassador will be the first lifestyle collection endorsee
that the global footwear brand has signed specifically for
Europe.
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the full release here:
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Football legend and broadcaster Jamie
Redknapp joins Team Skechers this spring. (Photo: Business
Wire)
“I’m excited to join the Skechers team as I like how the brand
combines comfort with style,” said Jamie Redknapp. “The range
includes options to meet every man’s needs—going out, on the job,
travelling, relaxing at home, even the golf course. Since I’m
always on the move, it’s a perfect match. Looking forward to
shooting the campaign and sharing in the spring!”
“What better way to kick off a new decade than to team up with a
national football legend,” added Peter Youell, managing director of
Skechers in the UK. “Well known for his effortless style and
significant role in sports across the country from the pitch to Sky
Sports, Jamie Redknapp is sure to resonate with our consumers—and
we believe Jamie’s fans are Skechers fans. That makes him perfect
for fronting our Skechers lifestyle marketing campaigns for our
men’s category.”
“The UK is one of our leading markets in the world, and Europe
is one of our strongest-performing regions,” said David Weinberg,
chief operating officer of Skechers. “Creating a campaign featuring
Jamie Redknapp represents a smart investment in growing our men’s
business in this key market, and we expect he will generate
excitement and interest in our collections in the UK and in key
markets across the continent.”
A technically skilful and creative midfielder, Jamie began his
career at A.F.C. Bournemouth, going on to play for Southampton,
Liverpool and Tottenham Hotspur, captaining the latter two. His 11
years at Liverpool were the most memorable, playing more than 237
league games for the club including winning the 1995 Football
League Cup Final. In 2004, Jamie secured a place as a studio-based
pundit on the BBC during the European Championships and since
retiring in 2005 is now one of Sky Sports’ principal pundits as
well as a regular columnist for the Daily Mail. Jamie has also been
involved in TV projects such as the two-time BAFTA-winning sports
panel show A League of Their Own—entering its 15th series and
branching out with three Road Trip spin-offs across the US and
Europe.
Skechers has a long history working with athletes to represent
its men’s collections. The Company’s current roster of endorsees
includes Clayton Kershaw, Tony Romo, Howie Long, Sugar Ray Leonard,
plus Scotland’s own Colin Montgomerie, who wears Skechers GO GOLF
footwear on tour. And many icons have been part of past campaigns
including baseball stars like Los Angeles legend Tommy Lasorda,
Pete Rose, Mariano Rivera, Ozzie Smith and David Ortiz, as well as
athletes Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar,
Rick Fox, Wayne Gretzky, and Joe Montana.
The range of men’s athletic and lifestyle footwear from Skechers
is available at Skechers retail stores, online at skechers.com, as
well as in department and specialty retailers around the globe.
About Skechers USA Ltd. and Skechers USA, Inc.
Skechers USA Ltd. is an English subsidiary of Skechers USA, Inc.
(NYSE:SKX), which is based in Manhattan Beach, California. Skechers
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. Skechers footwear is available in the United States
and over 170 countries and territories worldwide via department and
specialty stores, more than 3,300 Skechers Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, and throughout Europe and Latin America. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram, and Twitter.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2018, and its quarterly report on
Form 10-Q for the three months ended September 30, 2019. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and we cannot predict all such risk factors, nor can
we assess the impact of all such risk factors on our business or
operations or the extent to which any factor, or combination of
factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
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Petra Kereem Skechers UK T: +44 (0) 1707 655
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