Mattel Films to Develop Rock ‘Em Sock ‘Em Robots Live-Action Motion Picture with Universal Pictures & Vin Diesel’s One ...
19 Abril 2021 - 2:00PM
Business Wire
Vin Diesel also to star in the film, written by
Ryan Engle, based on the classic tabletop game about battling
robots
Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Rock
‘Em Sock ‘Em Robots®, the classic tabletop game featuring battling
robots, into a live-action motion picture. Mattel Films is working
with Universal Pictures and Vin Diesel’s production company, One
Race Films, on the project. Diesel will also star in the film.
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Mattel Films will produce the project alongside Diesel and
Samantha Vincent (“The Fast and the Furious” franchise) from One
Race Films. Ryan Engle (“Rampage,” “The Commuter”) penned the
screenplay for the action adventure, which follows a father and son
who form an unlikely bond with an advanced war machine. Kevin
McKeon will lead the project for Mattel Films.
“To take the classic Rock 'Em Sock 'Em game, with Mattel as my
partner, and align it with the kind of world building, franchise
making success we have had with Universal, is truly exciting," said
Vin Diesel.
“We are proud to bring this iconic piece of Mattel IP to life on
the big screen with our tremendously talented partners Vin Diesel,
One Race Films and Universal,” added Robbie Brenner, executive
producer of Mattel Films. “Our rich library of franchises continues
to yield compelling stories and we look forward to creating what is
sure to be a thrilling action adventure for the whole family to
enjoy with Rock ‘Em Sock ‘Em Robots.”
Launched in 1966, the Rock ‘Em Sock ‘Em Robots game was inspired
by an arcade boxing game which pitted Red Rocker® against Blue
Bomber® in a fight to knock his rival’s block off. A staple in pop
culture since its debut, the brand’s bright and bold gameplay has
appeared in films, television shows and commercials over the past
five decades.
Rock ‘Em Sock ‘Em Robots is the second project between Mattel
Films and Universal Pictures, which are also developing a movie
based on the Wishbone™ television series.
Other Mattel Films projects in development including movies
based on American Girl®, Barbie®, Barney®, Hot Wheels®, Magic 8
Ball®, Major Matt Mason™, Masters of the Universe®, Thomas &
Friends®, UNO® and View-Master®.
Diesel is represented by CAA and Linden Entertainment. Engle is
represented by CAA.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Universal Pictures
Universal Pictures is a division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world’s leading media and
entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
About One Race Films / One Race TV
One Race Films, founded in 1995 by writer, director, producer
and actor Vin Diesel, has produced the five highest-grossing films
in the “Fast” franchise — “Fate of the Furious,” “Furious 7,” “Fast
and Furious 6,” “Fast Five” as well as “Fast & Furious.” He has
directed “Multifacial,” “Strays” and “Los Bandoleros.” ORF recently
produced Sony’s Bloodshot, also starring Diesel, and has previously
launched multiple franchises in the action genre, including the
science-fiction thriller “Pitch Black” and the two follow-up films,
“Chronicles of Riddick” and “Riddick,” along with the hit “xXx"
franchise. In addition to a thriving film production company, ORF
launched One Race Television and gaming company Tigon Studios. ORTV
has a first-look deal with Universal Television and is currently
developing projects with NBC and Fox and in production with
DreamWorks Animation on the Netflix original series “Fast &
Furious: Spy Racers.” Tigon Studios has produced three critically
acclaimed console titles including “Chronicles of Riddick: Escape
from Butcher Bay” and original property “The Wheelman.” Next up,
the highly anticipated ninth chapter in the Fast & Furious
franchise will hit theaters June 25, 2021.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20210419005111/en/
Danit Marquardt Danit.Marquardt@mattel.com
Kristine Karaca Kristine.Karaca@mattel.com
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