Fisher-Price Launches “Safe Start” Educational Campaign to Help Parents & Caregivers Provide Safe Care for Babies & Child...
04 Junho 2021 - 10:22AM
Business Wire
Safety Campaign Launches with Video Series and
Tips Featuring Conversations with Top Pediatric Experts About the
Safety, Health, and Development of Babies and Children
Fisher-Price today announced the launch of a Safe Start
education campaign focused on engaging parents and caregivers in
important conversations regarding the safety, health, and
development of babies and children. The education campaign will
feature key safety tips, as well as a video series in which experts
in infant and child health and development will provide critical
information to parents and caregivers on an array of topics –
including the safe use of products, appropriate environments for
sleep, and the proper use of safety restraints.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210604005371/en/
(Photo: Business Wire)
“Since its founding over nine decades ago, Fisher-Price has been
the most trusted brand for parents and caregivers and safety has
been our highest priority,” said Chuck Scothon, General Manager,
Fisher-Price. “We continue this commitment with the Safe
Start education campaign to help ensure our products are used
safely for babies and children throughout all stages of their
growth and development.”
Over the coming weeks and months, the Safe Start
education campaign will introduce important resources for parents
and caregivers including:
- Safe Start Video Series: Fisher-Price is
launching a series of safety, health, and development videos that
will include critical safety guidance from experts. The videos
feature conversations between Dr. Laura Jana, Co-Chair of the
Fisher-Price Medical and Scientific Safety Council, and Deb Weber,
PhD, Director of the Fisher-Price Play Lab. The videos focus on
safe environments for babies’ sleep, the critical importance of
closely adhering to product instructions and safety labels, the
proper use of safety restraints in babies’ and children’s products,
and the importance of moving infants from products not designed for
sleep to products that are intended for sleep.
- Safe Start Resources: Fisher-Price will provide
important information from experts on critical safety, health, and
development topics across social platforms and as web content. You
can find the Safe Start content at
www.fisher-price.com/safestart.
Fisher-Price has also formed the Medical and Scientific Safety
Council (MSSC), an internal advisory council established this
spring, comprising renowned medical experts who meet regularly with
internal safety teams to provide professional opinions, advice, and
recommendations to Fisher-Price related to product safety, and the
safe and proper use of products. The MSSC also advises on actions
that can be undertaken to help parents and caregivers ensure
productive and safe play and sleep environments.
“Fisher-Price takes its commitment to safety seriously, and the
formation of the MSSC is an important demonstration of that
commitment,” said Joseph Vinhais, Senior Vice President, Quality
and Safety for Fisher-Price’s parent company Mattel. “We are proud
to have an esteemed group of experts at our side to advise us on
product safety and help provide vital insights and information to
our community.”
“As a pediatrician long dedicated to helping parents raise
happy, healthy children, I’m enthused about the opportunity to
serve as the Co-Chair of Fisher-Price’s Medical and Scientific
Safety Council,” said Dr. Jana. “The Safe Start educational
campaign, as well the establishment of the Safety Council, are a
strong reflection of our shared commitment to the safety, health,
and development of babies and children.”
About Mattel
Mattel (NASDAQ: MAT) is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
MAT-IPS
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210604005371/en/
Danit Marquardt Danit.Marquardt@Mattel.com
Kelly Powers Kelly.Powers@Mattel.com
The Levinson Group MTL_TLG@mollylevinson.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024