Own a Piece of the e.l.f. Cosmetics Legacy, with its First-Ever #CryptoCosmetics Collection
17 Junho 2021 - 9:45AM
Business Wire
e.l.f. Cosmetics Enters Crypto with the Limited
Edition, Dipped in Digital Gold NFT Collection
When the beauty verse and crypto world collide! e.l.f. Cosmetics
is pushing new frontiers and disrupting the digital space with the
launch of #CryptoCosmetics. Three of e.l.f.’s beloved “holy grail”
products — Poreless Putty Primer, 16HR Camo Concealer and Ride or
Die Lip Balm—are getting dipped in digital gold and going 100%
crypto for e.l.f.’s first collection of NFTs, or as we call them
“Ne.l.f.Ts,” our favorite new e.l.f.ism. Now you can own your own
Crypto Cosmetics and a piece of the iconic e.l.f. legacy.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210617005263/en/
“At e.l.f., we always challenge ourselves to delight our
community in new and disruptive ways,” says Kory Marchisotto, Chief
Marketing Officer, e.l.f. Beauty. “We’re thrilled to introduce the
first in what we plan will be a series of Crypto Cosmetics. With
“Ne.l.f.Ts”, we’re bringing the playful e.l.f. wink to some of our
most popular products.” To develop its Crypto Cosmetics, e.l.f. is
teaming up with creative agency Movers+Shakers, the agency behind
its #eyeslipsface TikTok challenge.
Go For The Gold You’ll have to move fast to grab your
Ne.l.f.T. as there are only nine available in total, three of each
e.l.f. digital product! Mark your calendar for Friday, June 18 at
11:00am PDT , when all nine collectibles go on sale on the crypto
platform Bitski (www.bitski.com/NelfT). e.l.f. chose Bitski as they
share e.l.f.’s commitment to accessibility and inclusivity. With
Bitski’s technology, buying an NFT is easy and can be done quickly
with a credit card. The Ne.l.f.T you buy is 100% authentic and
minted in your digital wallet.
The Ne.l.f.T’s are priced at the same accessible retail price as
the corresponding actual product. These three holy grails fly off
the shelves in real life so don’t miss this chance to own the
golden collectible version:
- Golden Poreless Putty Primer Dime--$9/each. This
skin perfecting primer helps grip makeup for all-day wear and a
flawless finish.
- The ultimate skin perfecting primer for all skin types.
e.l.f.’s #1 mass primer has always been poreless. Now it’s peerless
and priceless. Smooth velvety textured golden drip hydrates on one
side as crypto flawlessness meets you on the flip side. We are
calling it our Golden Poreless Putty Primer Dime - because it’s an
“NFTen.”
- 1600 Hour Golden Camo Concealer--$6/each. This
full-coverage liquid concealer covers up imperfections while giving
your skin a moisturizing boost.
- Now e.l.f.’s 1600 Hour Golden Camo Concealer reveals itself
straight from the digital jungle. Remember treasure seekers: you
can’t hide gold forever. You can only hope to conceal it.
- Golden Ride or Die Lip Balm--$5/each. These
intensely hydrating tinted lip balms bathe your lips with a sheer
wash of color.
- Hydrate and plump your crypto lips with our newest shade of
Ride or Die Lip Balm. It’s time to spread the wealth with your
blockchain besties. We know you can’t resist. That’s why it’s Ride
or Die, baby.
In keeping with e.l.f.’s cruelty-free standard, no crypto
kitties were harmed in minting these Ne.l.f.Ts. e.l.f. is also
working with Bitski and Aerial, a sustainability platform that
tracks emissions and reduces carbon footprints across NFTs, to
offset the carbon footprint of the initial transaction and to make
it carbon negative.
What the e.l.f. is an Ne.l.f.T? NFT stands for
non-fungible token. It’s stored on a digital ledger called a
blockchain. It’s certified as a digital asset that is completely
unique and can never be duplicated or be interchangeable. NFTs can
be photos, videos, audio files and other types of digital files.
With NFTs you can own one-of-a-kind pieces of art such as the first
tweet from the founder of Twitter, an NBA highlight moment and now,
an animated representation of your favorite e.l.f. product. Each
NFT comes with a certificate of authenticity and ownership, giving
you bragging rights for years to come!
Influencers are Spreading the Word e.l.f. is partnering
with top influencers to shout the news about #CryptoCosmetics from
the digital rooftops. @glamzilla, @trevor.j.barrett, @ree2mz and
@elitetier, as well as other influencers that reside in the NFT
crypto space will be sharing all the details on how to grab the
dipped in digital gold Ne.l.f.Ts with their followers. Influencer
@mualesandron will also produce an explanatory video for e.l.f. on
NFTs that will be shared across e.l.f.’s social media platforms,
including e.l.f.’s TikTok channel, @elfyeah.
These won’t last long, so grab e.l.f.’s first #CryptoCosmetics
collection on Bitski before it sells out!
About e.l.f. Cosmetics: Since 2004, e.l.f. Cosmetics has
made the best of beauty accessible to every eye, lip and face. We
make high-quality, prestige-inspired cosmetics and skin care
products at an extraordinary value and are proud to be 100% vegan
and cruelty-free. As one of the first online beauty brands, e.l.f.
continues to attract a highly engaged audience and set benchmarks
with new digital platforms. Our brand is widely available at
leading retailers such as Target, Walmart and Ulta Beauty, and has
a growing international presence. Learn more by visiting
www.elfcosmetics.com
About Movers+Shakers Creative agency Movers+Shakers is on
a mission to spread joy. They connect brands to culture, and drive
brand love. Fast Company named them a 2021 “Most Innovative
Company.” Glossy named them "the TikTok whisperers" in recognition
of their 100+ billion views on TikTok campaigns. Learn more by
visiting www.MoversShakers.co.
About Bitski Bitski has been preparing for the metaverse
since 2018. They want it to be easy for anyone to own and trade
digital creations, whether it be one-of-a-kind AR sneakers, digital
collectibles or special in-game gear. Bitski’s platform allows
creators and brands to easily create and sell NFTs. Learn more by
visiting bitski.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210617005263/en/
Media Contacts e.l.f. Beauty Melinda Fried
mfried@elfbeauty.com
Business Press Inquires Brittany Fraser
elfpr@icrinc.com
Consumer Press Inquires Danielle Marmel, SHADOW
danielle@weareshadow.com
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