For the first time, the ReFrame TV Stamp is
awarded to more than 50% of the year’s most popular shows
ReFrame™, the screen industry’s gender equity coalition founded
by Women In Film and Sundance Institute, and IMDbPro today
announced that 51% of the most popular scripted television and
streaming shows of the 2020-2021 season will receive the ReFrame
Stamp. This is the first time ever that more than 50% of the most
popular shows meet ReFrame’s criteria for gender-balanced
hiring.
Additionally, 50% of shows nominated in the Emmy® category of
Outstanding Drama Series received the Stamp (Bridgerton, Lovecraft
Country, The Handmaid’s Tale, Pose), as did 50% of shows in the
Outstanding Comedy Series category (Black-ish, The Flight
Attendant, Hacks, Pen15) and 60% of shows in the Outstanding
Limited Series category (WandaVision, I May Destroy You, The
Underground Railroad). The Stamped show with the most Emmy
nominations is WandaVision (Disney +) with 23 nominations, followed
by The Handmaid’s Tale (Hulu) with 21 nominations.
In an effort to analyze a wider cross-section of genres, formats
and platforms, and to determine industry trends, ReFrame expanded
their 2020-2021 analysis to survey the Top 200 scripted shows on
IMDb; previous analysis was based on the IMDb Top 100. 51 shows in
this year’s Top 100 earned the Stamp (a 55% increase from 33 shows
in the prior year), and an additional 50 shows in the 101-200 data
set earned the Stamp, indicating a consistent stamp rate of over
50%.
Highlights of the report, determined by ReFrame’s extensive
analysis of data provided by IMDbPro, include:
- Of the 200 shows analyzed, there were 62 women in the role of
Showrunner, with 13 of those being women of color.
- A total of 221 women received directing credits on the 200
shows, of which 48 were women of color. One non-binary person
received a directing credit.
- 25 of the 200 shows hired a woman cinematographer for at least
one episode, with 5 of those being women of color.
- 102 of the 200 shows analyzed featured a woman in the
top-billed actor role, with 31 of those being women of color.
“The significant increase in Stamped TV content tells us that we
are beginning to see the impact of years of advocacy for more
equitable hiring in Hollywood,” said Andria Wilson Mirza, Director,
ReFrame. “These Stamped shows not only entertained, inspired and
united audiences as we navigated a global pandemic, they also
demonstrated that a commitment to inclusion behind-the-scenes
translates to commercial success. As we celebrate this milestone,
our advocacy doesn't stop at 51% — our goal is for 100% of TV and
film productions to commit to equitable hiring and earn the ReFrame
Stamp."
The ReFrame Stamp is a mark of distinction for projects that
have achieved gender-balanced hiring, based on intersectional
criteria developed by ReFrame, its ReFrame Ambassadors and other
industry experts. ReFrame and IMDbPro (the essential resource for
entertainment industry professionals) launched the ReFrame Stamp in
2018 and report annually on both film and television productions
that earn the Stamp, based on an extensive analysis of data
provided by IMDbPro.
To determine TV Stamp recipients, ReFrame examined IMDbPro data
on the 200 most popular narrative television and streaming shows
with a minimum of three episodes released during the Emmys
eligibility period of June 1, 2020 - May 31, 2021. See the full
list here. Each show was considered for the list based on its
top-performing four weeks during the eligibility period on
IMDbPro’s proprietary ranking of titles, factoring in the removal
of sports, news, non-fiction and reality programs. IMDbPro rankings
are based on the actual page views of the more than 200 million
monthly visitors to IMDb worldwide. IMDb is the world's most
popular and authoritative source for information on movies, TV
shows and celebrities, and its vast and authoritative database
features hundreds of millions of searchable data items.
ReFrame encourages all scripted productions to implement
equitable hiring practices and apply to earn the ReFrame Stamp
year-round. Through the open application process, numerous
television and streaming productions outside of the Top 200 earned
the Stamp in 2021, including Freeform’s Good Trouble and
Motherland: Fort Salem; AMC’s Kevin Can F Himself, The Walking
Dead: World Beyond and Nos4a2; and Netflix animated series titles
Ada Twist Scientist, Ridley Jones, and We the People . The list of
all 2020-2021 Stamped shows is available on ReFrame’s website and
at IMDb.com/ReFrame.
About ReFrame
Founded and led by Sundance Institute and Women In Film, Los
Angeles (WIF), ReFrame is an initiative that employs a unique
strategy: a peer-to-peer approach, in which ReFrame Ambassadors
engage with senior industry decision-makers at over 50 Partner
Companies to implement ReFrame systemic change programs. The
initiative’s goals are to provide research, support, and a
practical framework that can be used by Partner companies to
mitigate bias during the creative decision-making and hiring
process, celebrate successes, and measure progress toward a more
gender-representative industry on all levels. The ReFrame Council,
which leads the strategic direction of the organization with
ReFrame Director Andria Wilson Mirza, includes the initiative’s
founding members, WIF Executive Director Kirsten Schaffer, Sundance
CEO Keri Putnam, and Oscar-winning producer, WIF President Emeritas
and founder of Welle Entertainment Cathy Schulman, alongside
Channing Dungey (Chairman, Warner Bros. Television Group), Franklin
Leonard (Founder, The Black List), Rena Ronson (Head of UTA
Independent Film Group), and Bird Runningwater (Senior Director of
Indigenous Program and DEI, Sundance Institute).
ReFrame is made possible by support from The David and Lura
Lovell Foundation; The Harnisch Foundation; Hulu; IMDbPro; Delta
Air Lines; and the Women at Sundance Leadership Council.
About IMDbPro
IMDbPro (http://www.imdbpro.com) is the essential resource for
entertainment industry professionals. This membership-based service
includes comprehensive information and tools that are designed to
help entertainment industry professionals achieve success
throughout all stages of their career. IMDbPro offers members the
following: detailed contact and representation information; tools
to manage and showcase their IMDb profile, including the ability to
select their primary images and the credits they are best “known
for”; exclusive STARmeter rankings that are determined by page
views on IMDb; the IMDbPro app for iPhone, iPad and Android;
IMDbPro Track, which empowers members to receive personalized
entertainment industry news and notifications on the people and
film and TV projects they want to follow; a convenient tool that
generates custom digital assets to promote their work on social
media and other platforms; and free access to premium and secure
video and voice meetings and chat messaging via Amazon Chime.
Additional IMDbPro services include Box Office Mojo
(http://www.boxofficemojo.com), the leading online source of
box-office data. IMDbPro is a division of IMDb (www.imdb.com), the
#1 movie website in the world with a combined web and mobile
audience of more than 200 million monthly visitors. Follow IMDbPro
on Facebook (https://www.facebook.com/imdbpro/), Instagram
(https://www.instagram.com/imdbpro/) and Twitter
(https://twitter.com/imdbpro).
About IMDb
IMDb is the world's most popular and authoritative source for
information on movies, TV shows and celebrities. Products and
services to help fans decide what to watch and where to watch it
include: the IMDb website for desktop and mobile devices; apps for
iOS and Android; and X-Ray on Prime Video. IMDb also offers a free
streaming channel, IMDb TV, and produces IMDb original video series
and podcasts. For entertainment industry professionals, IMDb
provides IMDbPro and Box Office Mojo. IMDb licenses information
from its vast and authoritative database to third-party businesses
worldwide; learn more at developer.imdb.com. IMDb is an Amazon
company. For more information, visit imdb.com/press and follow
@IMDb.
About Sundance Institute
As a champion and curator of independent stories for the stage
and screen, Sundance Institute provides and preserves the space for
artists in film, theatre, film composing, and digital media to
create and thrive. Founded in 1981 by Robert Redford, the
Institute's signature Labs, granting, and mentorship programs,
dedicated to developing new work, take place throughout the year in
the U.S. and internationally. Sundance Co//ab, a digital community
platform, brings artists together to learn from each other and
Sundance Advisors and connect in a creative space, developing and
sharing works in progress. The Sundance Film Festival and other
public programs connect audiences and artists to ignite new ideas,
discover original voices, and build a community dedicated to
independent storytelling. Sundance Institute has supported such
recent projects as Clemency, I Carry You With Me, Never Rarely
Sometimes Always, Zola, On The Record, Boys State, American
Factory, The Farewell, Honeyland, One Child Nation, The Souvenir,
The Infiltrators, Sorry to Bother You, Won't You Be My Neighbor?,
Hereditary, Call Me By Your Name, Get Out, The Big Sick, Mudbound,
Fruitvale Station, City So Real, Top of the Lake, Between the World
& Me, Wild Goose Dreams and Fun Home. Join Sundance Institute
on Facebook, Instagram, Twitter and YouTube.
About WIF
Founded in 1973 as Women In Film, Los Angeles, WIF advocates for
and advances the careers of women working in the screen industries,
to achieve parity and transform culture. We support women and
people of marginalized genders in front of and behind the camera
and across all levels of experience. We work to change culture
through our distinguished pipeline programs; we advocate for gender
parity through research, education, and media campaigns; and we
build a community centered around these goals. Membership is open
to all screen industry professionals, and more information can be
found on our website: wif.org. Follow WIF on Twitter, Instagram,
Facebook, and YouTube.
2020 - 2021 ReFrame Stamp – IMDbPro Top
200 Narrative & Animated TV Recipients
Listed in alphabetical order, below are the Stamped shows of the
2020-2021 season. To determine Stamp recipients, ReFrame examined
IMDbPro data on the 200 most popular narrative television and
streaming shows with a minimum of three episodes released during
the Emmys eligibility period of June 1, 2020 - May 31, 2021. Each
show was considered for the list based on its top-performing four
weeks during the eligibility period on IMDbPro’s proprietary
ranking of titles, factoring in the removal of sports, news,
non-fiction and reality programs. IMDbPro rankings are based on the
actual page views of the more than 200 million monthly visitors to
IMDb worldwide.
ReFrame Stamped Shows in the Top
200
“9-1-1” / FOX: Season 4
“Firefly Lane” / Netflix: Season 1
“9-1-1: Lone Star” / FOX: Season
2 “Flesh and Blood” / ITV: Season
1 “A Million Little Things” /
ABC: Season 3 “Ginny & Georgia” /
Netflix: Season 1 “A Teacher” /
Hulu: Season 1 “Girls5eva” / Peacock:
Season 1 “Away” / Netflix:
Season 1 “Good Girls” / NBC: Season
4 “Batwoman” / The CW: Season
2 “Grand Army” / Netflix: Season
1 “Behind Her Eyes” / Netflix:
Season 1 “Grey's Anatomy” / ABC:
Season 17 “Big Sky” / ABC:
Season 1 “His Dark Materials” / HBO
Max: Season 2 “Black Narcissus”
/ FX: Season 1 “I May Destroy You” /
HBO Max: Season 1 “Blindspot” /
NBC: Season 5 “Industry” / HBO: Season
1 “Bridgerton” / Netflix:
Season 1 “Jupiter's Legacy” / Netflix:
Season 1 “Call Me Kat” / FOX:
Season 1 “Kung Fu” / The CW: Season
1 “Chad” / TBS: Season 1
“L.A.'s Finest” / Spectrum: Season 2
“Chilling Adventures of Sabrina” /
Netflix: Season 4 “Law & Order:
Organized Crime” / NBC: Season 1 “City on a Hill” / Showtime: Season 2 “Law & Order: Special Victims Unit” / NBC: Season
22 “Clarice” / CBS: Season
1 “Love Life” / HBO Max: Season
1 “Country Comfort” / Netflix:
Season 1 “Love, Victor” / Hulu: Season
1 “Cruel Summer” / Freeform:
Season 1 “Lovecraft Country” / HBO:
Season 1 “DC's Legends of
Tomorrow” / The CW: Season 6 “MacGyver” / CBS: Season 5 “Dickinson” / Apple TV+: Season 2 “Made For Love” / HBO Max: Season 1
“Dirty John” / USA Network: Season 2
“Manifest” / NBC: Season 3
“Doom Patrol” / HBO Max: Season 2
“Miss Scarlet and the Duke” / PBS: Season
1 “Dota: Dragon's Blood” /
Netflix: Season 1 “Mom” / CBS: Season
8 “Fate: The Winx Saga” /
Netflix: Season 1 “Monsterland” /
Hulu: Season 1 “Mythic Quest:
Raven's Banquet” / Apple TV+: Season 2 “The Flight Attendant” / HBO Max: Season 1
“NCIS: New Orleans” / CBS: Season 7
“The Girlfriend Experience” / Starz: Season
3 “P-Valley” / Starz: Season
1 “The Good Doctor” / ABC: Season
4 “PEN15” / Hulu: Season
2 “The Handmaid's Tale” / Hulu: Season
4 “Pose” / FX: Season 3
“The Haunting of Bly Manor” / Netflix: Season
1 “Power Book II: Ghost” /
Starz: Season 1 “The Luminaries” /
Starz: Season 1 “Punky
Brewster” / Peacock: Season 1 “The
Mighty Ducks: Game Changers” / Disney+: Season 1
“Queen of the South” / USA Network: Season
5 “The Mosquito Coast” / Apple TV+:
Season 1 “Rebel” / ABC: Season
1 “The Nevers” / HBO: Season 1
“Rutherford Falls” / Peacock: Season
1 “The Order” / Netflix: Season
2 “Saved By The Bell” /
Peacock: Season 1 “The Politician” /
Netflix: Season 2 “Search
Party” / HBO Max: Season 3 “The
Rookie” / ABC: Season 3 “Servant” / Apple TV+: Season 2 “The Spanish Princess” / Starz: Season 2
“Shadow and Bone” / Netflix: Season 1
“The Twilight Zone” / CBS All Access: Season
2 “Snowpiercer” / TNT: Season
2 “The Undoing” / HBO: Season 1
“Star Trek: Discovery” / CBS All
Access: Season 3 “The Walking Dead:
World Beyond” / AMC: Season 1 “Star Trek: Lower Decks” / CBS All Access: Season
1 “The Wilds” / Amazon: Season
1 “Stateless” / Netflix: Season
1 “Them” / Amazon: Season 1
“Station 19” / ABC: Season 4
“Tiny Pretty Things” / Netflix: Season
1 “Supergirl” / The CW: Season
6 “Virgin River” / Netflix: Season
2 “Superstore” / NBC: Season
6 “Walker” / The CW: Season 1
“Teenage Bounty Hunters” / Netflix:
Season 1 “WandaVision” / Disney+:
Season 1 “Tell Me Your Secrets”
/ Amazon: Season 1 “Warrior Nun” /
Netflix: Season 1 “The
Baby-Sitters Club” / Netflix: Season 1 “Wynonna Earp” / SyFy: Season 4
“The Chi” / Showtime: Season 3
“Young Rock” / NBC: Season 1
“The Equalizer” / CBS: Season 1
“Young Sheldon” / CBS: Season 4
“Zoey's Extraordinary Playlist” / NBC: Season
2
Additional ReFrame Stamps awarded in
2021
Listed in alphabetical order, below are the Stamped television
and streaming productions outside of the Top 200 that earned the
Stamp in 2021 through ReFrame’s open application process.
“Ada Twist, Scientist” / Netflix: Season
1 “Kevin Can F Himself” / AMC: Season
1 “Black-ish” / ABC: Season
7 “Love in the Time of Corona” /
Disney+: Season 1 “Don't Look
Deeper” / Quibi: Season 1 “Motherland”
/ Freeform / Lionsgate UK: Season 1 “Everything's Gonna Be Okay” / Avalon Distribution:
Season 2 “Nos4a2” / AMC: Season
2 “Genius: Aretha” / National
Geographic: Season 3 “Ridley Jones” /
Netflix: Season 1 “Good
Trouble” / Freeform: Season 3 “Shrill”
/ Hulu: Season 3 “Hacks” / HBO
Max: Season 1 “The Underground
Railroad” / Amazon: Season 1 “In Treatment” / HBO: Season 4 “The Walking Dead: The World Beyond” / AMC: Season
1
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210720005218/en/
ReFrame: Catherine Olim, Rogers & Cowan PMK
Catherine.olim@rogersandcowanpmk.com IMDbPro: Andy Gelb /
Elyse Weissman, SLATE PR andy@slate-pr.com / elyse@slate-pr.com
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