The Ultimate Madden Bowl Final will crown a
world champion with record distribution airing across Twitch,
Twitter, YouTube, ESPN, and iHeartRadio
Watch the first-ever Madden Esports halftime
show, with performances by Multiplatinum musician Moneybagg Yo and
Blocboy JB; NFL stars to headline an exclusive NFL Twitter
broadcast
Electronic Arts Inc. (NASDAQ: EA) and the National Football
League (NFL) continue to showcase the entertainment power of
esports with the EA SPORTS™ Ultimate Madden Bowl Final tonight at 7
pm ET. This is the dramatic close to the Madden NFL 22 Championship
Series and the biggest Madden NFL esports event in franchise
history with record media distribution for the competition. The
premiere of the Ultimate Madden Bowl Halftime Show features Madden
NFL 22 soundtrack artist and Multiplatinum musician Moneybagg Yo,
along with special guest Blocboy JB, as they elevate the esports
event.
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“I’ve played Madden all my life and have always been a fan of
their legendary soundtracks,” said Moneybagg Yo. “Now, to have the
opportunity to perform in the first-ever Ultimate Madden Bowl
Halftime Show is a full-circle moment for me, and I’m grateful for
the platform.”
The Ultimate Madden Bowl Final is available on EA Madden NFL
Twitch, Madden NFL Championship Series YouTube, NFL YouTube, Watch
ESPN, and the ESPN App. Additionally, in a first-of-its-kind
partnership, anyone can listen live on the iHeartRadio App EA
SPORTS Madden NFL channel for free. For the first time, fans can
also watch through the eyes of football greats as Chargers’ Derwin
James Jr., Ravens’ Marquise “Hollywood” Brown, and ESPN NFL analyst
Marcus Spears headline a special exclusive broadcast on @NFL
Twitter, as well as the free ad-supported NFL Channel available on
VIZIO WatchFree+, Tubi+, Peacock, and Pluto TV.
Following the February 8 broadcasts, EA SPORTS and ESPN kick off
Super Bowl LVI weekend with the exclusive Ultimate Madden Bowl ESPN
Special, a unique presentation of the esports final. ESPN will air
the broadcast on Friday, February 11, at 8:30 pm ET, which marks
the Madden NFL Championship Series debut on the channel. The
program will re-air once again on Sunday, February 13, at 9 am ET.
NFL Media personality Kimmi Chex serves as the Ultimate Madden Bowl
ESPN Special host.
“Competition and entertainment are at the root of EA’s long-term
belief in the power of esports,” said Anthony Stevenson, Senior
Vice President of Strategic Growth Brand for Electronic Arts. “It’s
amazing to celebrate our Madden NFL Championship Series finale with
such incredible partners, talent, and distribution.”
“The Ultimate Madden Bowl athlete broadcast provides a
first-ever opportunity to bring a Madden NFL esports storyline to
the NFL fan in a way told by some of their favorite NFL players and
Legends,” said Joe Ruggiero, Senior Vice President of Consumer
Products at the NFL. “Working with EA provides the opportunity to
connect with the next generation of fans who have consistently
shown a desire to engage in interactive, digital experiences.
Tonight’s Ultimate Madden Bowl cast is the perfect example of an
authentic way we are customizing esports content with the NFL fan
in mind.”
Live from the Madden NFL Championship Series state-of-the-art
virtual set, tonight’s Ultimate Madden Bowl Final broadcast pits
7th-ranked Wesley vs. top-seeded Henry with a $1 million prize
purse majority share on the line. NFL Hall of Famer Tony Gonzalez
voices the show open, reprising the role he served throughout the
Ultimate Madden Bowl competition.
In case you missed it, EA SPORTS released its highly anticipated
annual Super Bowl prediction with EA SPORTS Madden NFL 22. The
simulation forecasts the Cincinnati Bengals to win its first Super
Bowl title defeating the Rams 24-21. Bengals superstar Joe Burrow
is to be named Super Bowl LVI MVP, making him the first quarterback
to win the Heisman, College Football Championship, the Super Bowl,
and Super Bowl MVP in history. Check out the full story according
to Madden NFL 22 in this video featuring NFL legend Marshawn
Lynch.
Madden NFL 22 is developed in Orlando and Madrid by EA Tiburon
and is available worldwide for Sony PlayStation®4, Sony
PlayStation®5, Microsoft Xbox One, Microsoft Xbox Series X|S, PC
via Origin™ and Steam®, and Google Stadia™. For Madden NFL 22
assets, visit: EAPressPortal.com and follow @eamaddennfl on
Twitter, Facebook, and Instagram for the latest updates.
For more esports information please visit the Madden NFL 22
Championship Series website and follow @MaddenLeagueOps on Twitter
for the latest updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and F1™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims
and Titanfall are trademarks of Electronic Arts Inc. Guinness World
Records, John Madden, NFL, FIFA and F1 are the property of their
respective owners and used with permission. PlayStation, Steam, and
Stadia are the property of their respective owners and are used
with permission.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220208005899/en/
Travis Varner Global Communications Sr. Manager
tvarner@ea.com
Liana Bailey Communications Manager, NFL
liana.bailey@nfl.com
Electronic Arts (NASDAQ:EA)
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