PAR Technology’s Punchh® Announces 2022 Winter Release for Loyalty, Offers, and Customer Engagement Platform
08 Março 2022 - 9:30AM
Business Wire
Digital customer loyalty, offers and engagement platform
launches enhancements to its mobile framework, new loyalty strategy
services and expanded user experience features
ParTech, Inc. (PAR), a global restaurant technology company
building a unified commerce cloud platform for enterprise
retailers, today announced the Winter 2022 Product and Innovation
Release for its digital loyalty, offers and customer engagement
platform Punchh.
Punchh powers loyalty and offers for over 250 global enterprise
brands, helping turn anonymous buyers into brand superfans through
one-of-one personalization and data-driven, omnichannel engagement.
The Winter 2022 Release focuses on an expanded mobile framework, an
enhanced campaign workflow and a full suite of loyalty strategy
services.
“At Punchh, we strive to keep improving and innovating our
clients' experiences, and in turn, the experience of their
end-users,” said Punchh President and General Manager, Don Wight.
“These new features and services are one more step in our history
of delivering best-in-class loyalty, offer and engagement solutions
for restaurants, convenience stores and other retailers.”
Punchh has designed, developed, and maintained nearly 200 apps
with a 4.3-star rating or higher, maintaining an overall average
star rating of 4.65. By introducing Punchh Mobile Framework 3.0,
the company can deliver a more convenient experience to app
administrators and end-users, as well as the ability to add new
features more quickly and easily as soon they are needed by Punchh
clients. The delivery of these new features paves the way for
additional enhancements over the coming quarters, including updated
flows for gift cards and online ordering.
Features of Punchh Mobile Framework 3.0 include:
- The in-app availability of ADA A-level compliance for
framework-level components
- The inclusion of additional modules as part of the framework
for easy rollout of features at the individual app level
- Online ordering web SSO framework-level implementation
- Added support for dynamic handling of custom fields
- Streamlined upgrade features as part of the app dashboard
In keeping with the company’s commitment to continually
streamline and improve the user experience for its clients, Punchh
also announced beta enhancements to its Campaign Workflow. After
significant user testing and research, the workflow enhancements
were introduced to allow marketers to quickly create flexible
campaigns through an intuitive workflow and simple interface.
Finally, as part of the Winter 2022 enhancements to the Punchh
suite of solutions and services, the company is pleased to announce
the availability of new Loyalty Strategy Services, led by a
dedicated team of in-house customer loyalty experts. Services are
customized at the brand level, to help Punchh clients of all sizes
gain insights on proven tactics to drive higher loyalty
participation, as well as innovative, bold ideas to create brand
differentiation and accelerated business value.
“The loyalty strategy sessions were crucial in designing our
loyalty program,” said Erin Walters, Vice President of Marketing at
Freddy’s Steakburgers. “The Punchh team was clear in their
recommendations, provided wonderful insights and kept us on track
for a timely release.”
More than 250 global enterprise brands, including Yum! Brands
(NYSE: YUM), Denny’s (NASDAQ: DENN), TGI Friday’s, and Casey’s
(NASDAQ: CASY) rely on Punchh to grow revenue by building customer
relationships.
ABOUT PAR TECHNOLOGY
For more than 40 years, PAR Technology’s (NYSE: PAR)
cutting-edge products and services have helped bold and passionate
restaurant brands build lasting guest relationships. We are the
partner enterprise restaurants rely on when they need to serve
amazing moments from open to close, during the most hectic rush
hours, and when the world forces them to adapt and overcome. More
than 100,000 restaurants in more than 110 countries use PAR’s
restaurant hardware, software, drive-thru, and back-office
solutions. With the recent acquisition of leading loyalty solutions
provider Punchh® Inc., PAR has become a Unified Commerce Cloud
Platform for Enterprise Restaurants. To learn more, visit
www.partech.com or connect with us on LinkedIn,
Twitter, Facebook, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20220308005179/en/
Christopher R. Byrnes (315) 743-8376 chris_byrnes@partech.com,
www.partech.com
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