Sponsorship lets Call of Duty® players
measure their skills against top professional players and will also
include new original content series
Call of Duty League™, the official esports league of the Call of
Duty® franchise, today announces it has joined forces with Aim Lab
as the official first-person training sponsor - as well as the
presenting sponsor - of the Call of Duty® Challengers Scouting
Series.
This is the first time fans will be given a chance to test their
skills against top professional players and learn the science
behind what makes Call of Duty League pros the most skilled in the
Esports world. To do this, Aim Lab developed personalized training
tools to test and evaluate fans’ perception, reaction times,
accuracy, and other skills that the company's scientific research
teams have identified as crucial to becoming a professional esports
player.
During the 2022 Call of Duty League season, Aim Lab will
introduce a Best Shot segment, featuring best shot from all of the
weekend’s matches. Aim Lab will also present the Call of Duty
Challengers Ticker, a new feature that appears at the bottom of
viewers’ screens to update fans on the results of Challengers
matches during the Call of Duty League’s broadcasts.
"Aim Lab’s training systems are built to help consumers
understand the skills needed to become an esports superstar. Call
of Duty League is excited to team up with Aim Lab to develop
original content that highlights their training software as well as
shines a spotlight on the Call of Duty Challengers path to pro
circuit,” said Jack Harari, Vice President, Global Partnerships at
Activision Blizzard Esports. “Thanks to this partnership Aim Lab
and Call of Duty League will work together to create several new
content features as well as welcome fans to participate in a new
challenge that puts their aim, accuracy, and speed skills to the
test.”
"We are honored to partner with Call of Duty League to create
something truly unique and special for fans and pros alike. The new
features will allow the world to see what it really takes to play
Call of Duty at the highest level and showcase just how amazingly
talented these players are," said Dr. Wayne Mackey, founder and CEO
of Statespace. "And for the fans and aspiring Call of Duty pros at
home, this partnership brings you new training tools in Aim Lab to
help you reach your highest potential."
Launching during Major 2 of the 2022 season of Call of Duty
League, Aim Lab will produce multiple content features to help fans
and players compete at the pro level. An upcoming content series
will highlight what’s happening in the Call of Duty Challengers
open competition and will shine a light on the best, up-and-coming
amateur players who are currently traveling the path to pro.
Another featured series will explore the science behind the
physical and technical skills displayed by pro players in the Call
of Duty League. The segment will be hosted by Call of Duty League
Casters and Aim Lab developers, as they chat with various experts
in the industry about the underlying science and breakdown of
critical skill sets used by pros. And to keep the excitement during
the offseason, Aim Lab will be partnering with pro players and pro
teams to share their favorite Aim Lab training tasks and
playlists.
Aim Lab will also be presenting sponsor of the Call of Duty
Challengers Scouting Series. The Scouting Series, which will launch
later this year, is a multi-day online competition event that
shines a spotlight on the upcoming stars in Call of Duty
Esports.
In its third season, the Call of Duty League includes 12 teams
representing cities in four countries and brings together the best
players from around the world. For more information on the League,
sign up for updates at callofdutyleague.com or tune in to the
action at youtube.com/codleague.
About Aim Lab
Founded by a team of neuroscientists, Aim Lab is the ultimate
training platform for gamers of all levels, with over 18 million
players around the globe. Designed to help all players reach peak
performance, Aim Lab learns your strengths and weaknesses and
challenges you with custom exercises that reward commitment and
optimize gains. Train your aim for free at aimlab.gg. Follow Aim
Lab on Discord, Instagram, and Twitter.
About Call of Duty League
Call of Duty League™ is the official esports league of the Call
of Duty® franchise, from publisher Activision. The Call of Duty
League includes 12 teams representing cities in four countries and
spotlights the best Call of Duty esports players from around the
world. The Call of Duty League launched in 2020 and features fresh
ways for pro players, amateurs, and fans to come together around
one of the world’s most beloved games. To learn more about the Call
of Duty League, visit callofdutyleague.com.
About Activision Blizzard Esports
Activision Blizzard Esports (ABE) is responsible for the
development, operation, and commercialization of Activision
Blizzard’s professional gaming properties including the Overwatch
League™, the Call of Duty® League™, and Hearthstone® Grandmasters,
among others. It is ABE’s vision to be the most innovative,
scalable, and valuable developer of competitive entertainment.
About Activision
Headquartered in Santa Monica, California, Activision is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a
division of Activision Blizzard (NASDAQ: ATVI), an S&P 500
company. More information about Activision and its products can be
found on the company's website, www.activision.com or by following
@Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Blizzard’s expectations, plans, intentions or strategies regarding
the future, including statements about the availability, dates,
programming, structure, features, and functionality of the Call of
Duty League, Call of Duty Challengers, and Scouting Series,
including the 2021 and 2022 seasons, Playoffs and Majors, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Blizzard’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to The Call of Duty
League, LLC, Activision Publishing and Activision Blizzard as of
the date of this release, and none of The Call of Duty League, LLC,
Activision Publishing or Activision Blizzard assumes any obligation
to update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be
incorrect. These statements are not guarantees of the future
performance of The Call of Duty League, LLC, Activision Publishing
or Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations
CALL OF DUTY, CALL OF DUTY CHALLENGERS, CALL OF DUTY LEAGUE and
the CALL OF DUTY LEAGUE logo, are trademarks or registered
trademarks of Activision Publishing, Inc. in the U.S. and/or other
countries. The CALL OF DUTY LEAGUE and the CALL OF DUTY CHALLENGERS
team names, logos and other team trademarks are the properties of
their respective team owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20220314005198/en/
Alexa Hamelin ahamelin@blizzard.com 615-691-0856
Activision Blizzard (NASDAQ:ATVI)
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