Hot Wheels® Debuts Die-Cast of Legends Tour-Winning Life-Sized Custom Car in New York
07 Abril 2022 - 1:37PM
Business Wire
- 1969 Volvo P1800 Gasser revealed as 1:64-scale Hot Wheels®
die-cast vehicle during global debut in New York City
- Fourth Legends Tour fan vehicle to be reimagined as an
official Hot Wheels, available for sale in more than 150
countries
- Registration is now open for historic fifth Legends Tour
beginning April 14
Mattel (NASDAQ: MAT) today debuted the official Hot Wheels®
1:64-scale die-cast of the 2021 Hot Wheels Legends™ Tour-winning
1969 Volvo P1800 Gasser built by Lee Johnstone of the United
Kingdom. The first international Tour winner, Johnstone and his
daughter, Victoria Upham, attended the global unveiling ceremony in
New York City, where their family’s passion project was officially
inducted into the Hot Wheels Garage of Legends™, a collection of
the brand’s most iconic and celebrated designs existing both in
1:64th and life-sized scale.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220407005745/en/
1969 Volvo P1800 Gasser Die-cast (Photo:
Business Wire)
A 71-year-old motor mechanic, Johnstone restored and modified
his 1969 Volvo to become a real-life track star, which he races
with his wife and three daughters. A winner on and off the track,
the P1800 Gasser emerged victorious from a historic 25-stop
international Tour spanning 5 continents, joining previous
champions including the inaugural 2018-winning 2JetZ™, 2019-winning
THE NASH™ and 2020-winning 1970 Pontiac® Firebird™, as the
next permanent fixture in Hot Wheels history.
The announcement was made by Ted Wu, Vice President and Global
Head of Design for Vehicles at Mattel, at the legendary Classic Car
Club Manhattan one week prior to the start of the historic fifth
annual Hot Wheels Legends Tour presented by Mobil 1. The epic space
was reimagined to showcase dozens of examples of how Hot Wheels has
influenced culture, ranging from high fashion to NFTs. The 2022
Tour kicks off with virtual livestreams in New Zealand and
Australia on April 14 and April 21, respectively, followed by the
first North American live event in Miami, FL on April 30.
“The Legends Tour began in 2018 as a way to celebrate and engage
the car builder community around the world,” said Wu. “Lee
Johnstone’s 1969 Volvo P1800 proved to be a truly awe-inspiring
Gasser interpretation that captivated the entire Hot Wheels team.
As the first international Legends Tour winner, we can’t wait to
share his dream with Hot Wheels fans in more than 150 countries
around the world.”
Hot Wheels is an automotive legend, and for generations, every
auto enthusiast’s love for cars has begun with Hot Wheels. Since
the casting of the brand’s Original 16® vehicles in 1968, Hot
Wheels has continued to define itself by creating some of the most
iconic cars in the world, both influencing and being influenced by
car culture. Beyond the automotive world, Hot Wheels has expanded
into pop culture through segments such as gaming, fashion, luxury
and film, but always remaining true to its car culture heritage.
Hot Wheels has established itself as an iconic automotive-lifestyle
brand, and is now also a major player in the global custom car
builder community.
More than 54 years after Hot Wheels launched its original
vehicles, the process of transforming life-sized cars into
1:64-scale has changed dramatically while the focus on design
continues to be at the forefront. Beginning with CAD (Computer
Aided Design) scanning, the Hot Wheels team is able to digitalize
every aspect of the 1969 Volvo P1800, before additional rounds of
3-D modeling and sample printing help designers determine the
1:64-scale vehicle’s final shape. Once approved, the final design
must also undergo a rigorous series of Hot Wheels track tests to
ensure it performs as good as it looks.
Anyone with garage spirit can compete in the Hot Wheels Legends
Tour. To enter, please visit www.HotWheels.com/Legends.
Upcoming North American Tour dates include:
- April 30: In-Person Event at Walmart in Miami,
Florida
- May 14: In-Person Event at Walmart in Houston,
Texas
- June 4: In-Person Event at Walmart in Atlanta,
Georgia
- June 18: In-Person Event at Walmart in Northwest
Arkansas
- July 9: In-Person Event at Walmart in Detroit,
Michigan
- July 16: In-Person Event at Walmart in Windsor,
Canada
- July 30: In-Person Event in El Segundo, California
- September 10: In-Person Event at Walmart in
Indianapolis, Indiana
- September 24: In-Person Event at Walmart in Dallas,
Texas
- October 8: In-Person Event at Walmart in Los Angeles,
California
- Date TBC: Virtual Livestream
- Date TBC: Global Semi Final (Livestream only)
- November: Global Grand Finale (Livestream only)
In collaboration with Mobil 1, Walmart and Dickies, the 2022
Legends Tour will culminate in November with a livestreamed Global
Grand Finale event to crown a historic fifth champion. As in the
past, all fan car submissions throughout the Tour will be judged on
the basis of creativity, authenticity and garage spirit.
To learn more about the Hot Wheels Legends Tour, visit
https://hotwheels.mattel.com/explore/en/legends-tour.
About Hot Wheels
As a 54-year-old brand more relevant today than ever before, Hot
Wheels is the world’s leading vehicle franchise which represents
and unites all segments of car culture. For decades Hot Wheels has
proven its influence in automotive and pop culture with legendary
design and epic performance. Through unparalleled collaborations
with global leaders in streetwear, fashion, luxury, entertainment,
action sports and motorsports, Hot Wheels is the #1 selling toy in
the world* with over 8 billion vehicles sold. The brand engages
fans of every generation through immersive live events, global
competitions, theme park attractions, world-class digital gaming,
consumer products and film and television content.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and e-commerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Mobil 1
Mobil 1™ motor oil is the world's leading brand of synthetic
motor oil. Our advanced technology allows Mobil 1 motor oils to
meet or exceed some of the industry’s toughest standards and to
provide exceptional protection under even extreme driving
conditions. Mobil 1 motor oil is designed to help protect critical
engine parts, maximize engine performance, and extend engine life.
For more information, visit us online at www.mobil1.us or follow
@Mobil1 on Facebook, Instagram and Twitter.
*Source: The NPD Group/Retail Tracking Service
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version on businesswire.com: https://www.businesswire.com/news/home/20220407005745/en/
Scott Shaffstall Mattel Global Communications
scott.shaffstall@mattel.com 310-252-3610
Michael Haas Extension PR mhaas@extensionpr.com
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