Sweetgreen Pilots New Challenges Program That Rewards Customers for Healthy Habits
27 Junho 2022 - 8:00AM
Business Wire
Today, sweetgreen (NYSE: SG), the mission-driven restaurant
brand serving healthy food at scale, announced it is continuing to
enhance its digital experience with the launch of Rewards and
Challenges. With total digital sales representing 66% of the
company’s Q1 2022 revenue, the pilot program aims to drive customer
frequency and restaurant volume through additional customer value
and engagement for its digital customer base.
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sweetgreen Pilots New Challenges Program
That Rewards Customers for Healthy Habits (Photo: Business
Wire)
Rewards and Challenges is a digital feature offered exclusively
through the sweetgreen app and website that rewards customers for
healthy habits and connects them to real food. The feature is
launching with a four-week campaign titled “Summer of Rewards,”
which will test customers’ appetite for personalization as part of
the brand’s ongoing strategy to evolve its future loyalty
program.
“We see Rewards and Challenges as a way to double-down on owned
digital relationships and create a more personalized experience for
our customers,” said Co-Founder and Chief Executive Officer
Jonathan Neman. “With approximately two-thirds of our Q1 2022
digital sales coming from owned digital channels, we’re excited to
take this next step in our journey of re-envisioning the future of
loyalty at sweetgreen.”
The Summer of Rewards will be available through the sweetgreen
app and website from June 27 - July 24, featuring a weekly series
of challenges where customers will have the opportunity to opt-in
to earn rewards and track their achievements. The brand has also
partnered with notable TikTok creator Emmanuel Duverneau for the
campaign.
Following the campaign, Rewards and Challenges will be available
as a feature for customers to participate in through the sweetgreen
app or website. For launch, the brand will offer customers 50% off
their next bowl or plate after purchasing a bowl or plate.
Additional challenges will include:
- Spend $20 and receive a $4 credit on your next purchase
- Add a side item to your order and receive a free beverage
- Buy a personalized online exclusive bowl and receive 50% off
your next bowl or plate
- Order delivery and receive free delivery on your next
order
For more information on the program and how to participate,
customers can visit:
https://www.sweetgreen.com/rewardsandchallenges.
About sweetgreen: Sweetgreen (NYSE: SG) passionately
believes that real food should be convenient and accessible to
everyone. Every day, across its 160+ restaurants, their team
members create plant-forward seasonal, and earth-friendly meals
from fresh ingredients and produce that prioritizes organic,
regenerative, and local sourcing. Sweetgreen strongly believes in
harnessing the power of technology to enhance the customer
experience to meet their customers where they are. Sweetgreen’s
strong food ethos and investment in local communities have enabled
them to grow into a national brand with a mission to build
healthier communities by connecting people to real food. To learn
more about sweetgreen and its menu, visit www.sweetgreen.com.
Follow sweetgreen on Instagram, Facebook and Twitter
@sweetgreen.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220627005050/en/
sweetgreen Contact, Media: Maude Michel, sweetgreen
maude.michel@sweetgreen.com
sweetgreen Contact, Investor Relations: Rebecca Nounou
ir@sweetgreen.com
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