Blue Apron Expands on Convenient Meal Options Beyond Dinner
24 Agosto 2022 - 9:30AM
Business Wire
Quick Recipes to be Featured on the
Company’s Add-ons Menu for Snacks, Lunches and More
Blue Apron (NYSE: APRN) expands on convenient meal options
beyond dinner that will be featured on its Add-ons menu, available
to order now. Created to take the stress out of weekday planning in
preparation for one of the busiest seasons of the year, the new
Add-ons feature kid and adult-approved recipes, perfect for an
after-school snack, packable lunch, a simple dinner, or somewhere
in between.
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Blue Apron expands on convenient meal
options beyond dinner for snacks, lunches and more, available on
its Add-ons menu. (Photo: Business Wire)
“Expanding the variety of our menu options to meet the needs of
families and on-the-go customers continues to be a category we are
focused on, especially as summer winds down and back-to-school
season approaches,” said Josh Friedman, Blue Apron’s Chief Product
Officer. “Our customers look to Blue Apron to help solve for
different meal occasions throughout the week. We continue to
iterate on our offerings to create recipes that complement one
another, but also fit into more non-traditional meal times.”
Designed to be ready in 30 minutes or less, the new Add-ons are
a quick and fun take on classic recipes that can be prepared ahead
of time or on the spot. They include simple dishes with an elevated
twist, like a savory, pancetta grilled cheese sandwich with
caramelized onion between sourdough bread. Additional options
include French bread pizza, antipasto wraps and a delicious snack
board.
“As we move into fall, our culinary team wanted to offer
customers a series of recipes that could be utilized and enjoyed in
a variety of ways throughout the day,” said John Adler, Blue
Apron’s Vice President of Culinary. “The new Add-ons function great
as stand-alone meals, but they’re also customizable by adding, for
example, an à-la-carte protein to our pesto pasta, allowing
customers to create a meal that works for their taste buds and
dietary preferences.”
The new Add-ons are part of Blue Apron’s offerings designed with
convenience and ease in mind on the days when time and planning is
limited. Other offerings include Ready to Cook recipes that require
no knife work or chopping, Heat & Eat microwavable meals and
Fast & Easy sheet pan and one-pot recipes.
Blue Apron’s offerings are available on a rotating basis through
their website and mobile app, along with non-subscription options
available on Blue Apron’s Market and Walmart.com. To learn more
about Blue Apron’s Add-ons, visit cook.ba/add-ons.
About Blue Apron Blue Apron’s vision is Better Living
Through Better Food™. Launched in 2012, Blue Apron offers fresh,
chef-designed recipes that empower home cooks to embrace their
culinary curiosity, challenge their abilities in the kitchen and
see what a difference cooking quality food can make in their lives.
Blue Apron is a carbon-neutral meal-kit company and is focused on
bringing incredible recipes to its customers, while promoting
planetary and dietary wellness for everyone.
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Muriel Lussier Blue Apron muriel.lussier@blueapron.com
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