Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV
12 Setembro 2022 - 3:11PM
Business Wire
TV broadcaster leverages Comscore as an
alternative currency for local television buying
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning,
transacting, and evaluating media, today announced a partnership
with FOX Television Stations (FTS) that will see the local TV
broadcaster leverage a Comscore-based currency to support
transactions on advanced audiences across its entire owned and
operated footprint.
“Over the last six years, the number of reportable Comscore
households across FOX Television Station’s markets have grown by
84% to 13.6 MM homes,” said Tom Fleming, SVP of Station Sales, FOX
Television Stations. “By partnering with Comscore for local TV
measurement, FTS can now use significantly larger data sets and
even more precision to ensure that linear advertisers are
strategically paired with their consumers.”
Powered by Comscore Advanced Audiences™, Comscore local TV
solution combines real-world TV viewership information with
advanced household-level consumer and demographic behavior data,
allowing buyers and sellers to access relevant metrics and transact
with confidence.
“Because local television audiences have more choices than ever,
measurement must evolve to include larger data sets,“ said Chad
Roscher, Vice President, Research, Fox Television Stations. “As
such, FOX Television Stations is excited to partner with Comscore
for local TV measurement, which incorporates millions of data
points from key video providers.”
“Comscore has a long history of innovating the way media is
bought and sold, and we are proud to partner with FTS to bring
increased value to their expansive footprint,” said Carol Hinnant,
Chief Revenue Officer, Comscore. “FTS is getting ahead of the pack
to ensure their advertisers have access to the most advanced
offerings that local TV can provide.”
To learn more about Comscore’s local TV currency, please visit:
https://www.comscore.com/Products/Television/Local-TV-Measurement
About Fox Television Stations
The FOX Television Stations owns and operates 29 full power
broadcast television stations in the U.S. These include stations
located in nine of the top ten largest designated market areas
(DMAs), and duopolies in 11 DMAs, including the three largest DMAs
(New York, Los Angeles and Chicago). Of these stations, 17 are
affiliated with the FOX Network. In addition to distributing
sports, entertainment and syndicated content, our television
stations collectively produce nearly 1,000 hours of local news
every week. These stations leverage viewer, distributor and
advertiser demand for the FOX Network’s national content.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports
and entertainment content through its iconic domestic brands
including: FOX News Media, FOX Sports, FOX Entertainment and FOX
Television Stations. These brands hold cultural significance with
consumers and commercial importance for distributors and
advertisers. The breadth and depth of our footprint allows us to
deliver content that engages and informs audiences, develop deeper
consumer relationships and create more compelling product
offerings. FOX maintains an impressive track record of news,
sports, and entertainment industry success that shapes our strategy
to capitalize on existing strengths and invest in new initiatives.
For more information about Fox Corporation, please visit
www.FoxCorporation.com.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry’s emerging, third-party source
for reliable and comprehensive cross-platform measurement. To learn
more about Comscore, visit www.comscore.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220912005896/en/
Bill Daddi bill@daddibrand.com
comScore (NASDAQ:SCOR)
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