Mastercard announces Web3 spotlight program to develop & launch emerging musical artists in the digital economy
06 Janeiro 2023 - 3:41PM
Business Wire
The Mastercard Artist Accelerator will harness
Web3 technologies on the Polygon blockchain, forging new territory
by connecting artists with mentors and fans in an exclusive
development program
Today, Mastercard extended its growing music footprint with the
launch of the Web3-based Mastercard Artist Accelerator program.
Web3’s capabilities have the potential to open a new dimension for
music content creation, collaboration and ownership; however, this
nascent space has yet to fully deliver—particularly for emerging
artists. The Mastercard Artist Accelerator will connect select
artists from around the world with notable mentors and a dynamic
fanbase as they learn and create in Web3. The program culminates
later in 2023 with a livestreamed artist showcase.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230106005310/en/
https://www.youtube.com/watch?v=5GPAbdXSk8k&feature=youtu.be
(Graphic: Business Wire)
Kicking off in spring 2023, the Mastercard Artist Accelerator
will prepare five emerging artists—such as musicians, DJs,
producers—with the tools, skills, and access to forge their own
musical paths in the digital economy. The artists will gain
exclusive access to special events, music releases and more. A
first-of-its-kind curriculum will teach the artists how to build
(and own) their brand through Web3 experiences like minting NFTs,
representing themselves in virtual worlds and establishing an
engaged community.
Designed as a space for creators to come together and grow their
music communities, the Mastercard Artist Accelerator also invites
fans to have a seat at the table. The Mastercard Music Pass, a
limited edition NFT, will give holders access to the exclusive Web3
x Music educational materials, unique resources through our
collaborations and priceless experiences – in real life and the
metaverse. With this token, fans can join the platform and learn
alongside artists to sharpen their own tools and knowledge of the
space.
“Music is a universal passion, inspiring us, moving us, and
bringing us together; however, it can feel impossible for budding
artists to break in. With the Mastercard Artist Accelerator, we are
expanding access and driving connections further with cutting-edge
Web3 technology,” said Raja Rajamannar, Mastercard Chief Marketing
and Communications Officer. “Our vision is to bridge passion and
purpose, spotlighting amazing emerging artists and creating an
interactive community that allows participants to learn, experiment
and grow together.”
Raja announced the Mastercard Artist Accelerator from the stage
at the Consumer Electronics Show earlier today with Polygon
Studios. Mastercard has tapped the Polygon blockchain to power
these fan-driven artist experiences.
“Web3 has the potential to empower a new type of artist that can
grow a fanbase, make a living, and introduce novel mediums for
self-expression and connection on their own terms," said Ryan
Wyatt, CEO of Polygon Studios. “The Mastercard Artist Accelerator
not only shows the power of brands embracing this new space, it
provides tools that can educate consumers on how to participate.
This is an important step forward in opening up the benefits of
Web3 to more people.”
Mastercard is a long-time supporter of the music industry,
connecting artists and fans through countless priceless experiences
and surprises. Building on its sponsorships of the GRAMMY Awards®,
Latin GRAMMY Awards® and BRIT Awards, Mastercard has been early to
leverage Web3 technologies to create exclusive, inclusive and
scalable experiences for fans and artists alike. Last June, the
brand even launched its first-ever album, “Priceless,” through an
innovative collaboration centered on mentoring rising artists. With
the brand’s track record in the music space, coupled with its
expertise for building strong networks in the digital economy, the
Mastercard Artist Accelerator will give emerging artists the tools
and capabilities they need to thrive in this tech-driven era.
Maggie Crowe, Director of Events & Charities at the BPI
commented: “The BRIT Awards celebrates 25 years with Mastercard and
in turn that support helps fund the free education offered at the
BRIT School in London. This unique partnership with Mastercard has
helped to inspire the next generation of musicians, develop and
mentor talent, and curate opportunities to showcase their
creativity to wider audiences and the professional music industry.
Mastercard’s Artist Accelerator is a natural extension of this work
and will offer musicians the means to develop their skills and
connect with fans on new digital platforms, using Web3
technologies.”
The BPI (British Phonographic Industry) represents the UK’s
recorded music industry—one of the most exciting and thriving music
sectors in the world—and organizes the annual BRIT Awards.
For more information about the Mastercard Artist Accelerator and
to sign up to stay in the loop on upcoming program milestones,
including the Mastercard Music Pass drop, special announcements
about the artists and mentors, exclusive priceless music
experiences and more, please visit
mastercard.com/Artist-Accelerator.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230106005310/en/
Julia Monti - julia.monti@mastercard.com, 914-217-9533 Raul
Lopez - raul.lopez@mastercard.com, 914-841-7049
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