As part of the new agreement, and consistent
with its commitment to inclusion in sports, Mastercard will be
sponsoring CONMEBOL Libertadores Femenina for the first time.
Strengthening the brand’s commitment to football, its fanbase,
and diversity and inclusion, Mastercard announces the renewal of
its sponsorship agreement with CONMEBOL (Confederación Sudamericana
de Fútbol) for four more years, through 2026. As part of its effort
to elevate experiences around the world’s most popular sport, the
sponsorship includes the financial services and payment services
category of CONMEBOL Libertadores, and for the first time CONMEBOL
Libertadores Femenina, the most emblematic football club
competitions in South America.
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the full release here:
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Roberto Ramírez Laverde, Senior Vice
President of Marketing and Communications for Latin America and the
Caribbean and Alejandro Domínguez, President of CONMEBOL, at the
renewal of Mastercard's sponsorship contract with CONMEBOL
Libertadores and CONMEBOL Libertadores Femenina. (Photo: Business
Wire)
CONMEBOL Libertadores is the most prestigious football club
tournament in South America. It brings together the best performing
clubs from the ten most popular countries in the region in this
sport. It begins in January with the qualifying phase and runs
until November, when the final takes place, with approximately 156
matches that are broadcasted around the world.
“For Mastercard, football is a passion that transcends
boundaries and unites people around the world beyond differences
and geographic borders. Supporting CONMEBOL is consistent with
Mastercard's commitment to connect people with their passions, from
the excitement of a goal to the sheer joy of a match,” said Roberto
Ramírez Laverde, Senior Vice President of Marketing and
Communications for Latin America and the Caribbean.
Mastercard, as the official sponsor in the financial services
and payment services category of CONMEBOL Libertadores and CONMEBOL
Libertadores Femenina, will work throughout the year with CONMEBOL
to create campaigns and promotions for its customers, as well as
special activations and Priceless experiences for Mastercard
cardholders and football fans.
“CONMEBOL values the support of a global company like Mastercard
for two of its most important tournaments, the CONMEBOL
Libertadores and the CONMEBOL Libertadores Femenina. This
partnership is the result of a shared vision by CONMEBOL and this
prestigious company on the importance of supporting South American
football and giving fans around the world a unique experience”,
said Alejandro Domínguez, President of CONMEBOL.
A brand that connects
In line with its inclusion efforts, this is an explicit
recognition of the sporting performance of female football players
and a clear contribution by Mastercard to equal opportunities in
sports. This new sponsorship of CONMEBOL Libertadores Femenina is
added to the sponsorship of the CONMEBOL Copa América Femenina,
where Brazil was crowned champion in the most recent edition held
in Colombia in 2022. This also strengthens the work that CONMEBOL
has been doing to continue growing women’s football in all its
categories and reinforcing its FOOTBALL IS FOOTBALL campaign: no
matter who plays, we all feel the same passion.
Through this partnership with CONMEBOL, Mastercard reinforces
its commitment to support football in the region and women in
different areas and stages of their lives, as well as equality in
sports; and reflects its brand purpose of connecting people with
priceless possibilities.
For Mastercard, improving conditions for women's sports is one
more way to promote an equal future, and gender equality is a
necessary condition for building a better society and a more
prosperous economy. Because it is a fact that the participation of
women in all areas creates diversity, which improves the human and
economic performance of any social group.
CONMEBOL Libertadores Femenina is now part of Mastercard's
sponsorship portfolio with CONMEBOL, which includes CONMEBOL
Libertadores, CONMEBOL Copa América and CONMEBOL Copa América
Femenina.
Over the past decade, Mastercard has developed one of the most
well-rounded women’s sports portfolios globally. This investment
includes partnerships across tennis, golf, soccer, and rugby, as
well as sponsoring players, teams, and events.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all. www.mastercard.com
About CONMEBOL
Founded in 1916, the South American Soccer Confederation
(CONMEBOL) is the governing body of South American football and the
oldest continental football confederation in the world. CONMEBOL,
made up of ten member associations, including Argentina, Bolivia,
Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and
Venezuela, is responsible for the organization and governance of
the main international football tournaments in South America, such
as the CONMEBOL Copa América, the CONMEBOL Libertadores, the
CONMEBOL Sudamericana and the CONMEBOL Recopa, among others.
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version on businesswire.com: https://www.businesswire.com/news/home/20230125005623/en/
Andrea Denadai, Mastercard Andrea.Denadai@mastercard.com
MasterCard (NYSE:MA)
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