Hot Wheels™ Legends Tour Presented by Mobil 1 Returns in Global Search to Find the Ultimate Custom Car Build to Immortalize
24 Abril 2023 - 10:00AM
Business Wire
- Now with stops in 17 countries, the world’s largest
traveling car show kicks off on May 13 in Miami, Florida
- Vehicle submissions are now open for the 2023 Hot Wheels™
Legends Tour at www.HotWheels.com/Legends
- The Tour will culminate in November with a virtual Global
Grand Finale, where the ultimate life-size custom car will be
transformed into a 1:64 Hot Wheels die-cast and inducted into the
Hot Wheels Garage of Legends™
Kicking off on May 13 in Miami, the 2023 Hot Wheels Legends Tour
presented by Mobil 1 is back and bigger than ever with live,
interactive shows across 17 countries. Beginning today, custom car
builders around the world can enter for a chance to have their
passion projects reimagined in 1:64-scale as the next Hot Wheels
Garage of Legends inductee. Now in its sixth year, the Hot Wheels
Legends Tour offers enthusiasts and garage warriors the opportunity
to have their custom car creations forever immortalized and
celebrated by fans around the world.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230424005430/en/
Hot Wheels™ Legends Tour Presented by
Mobil 1 Returns in Global Search to Find the Ultimate Custom Car
Build to Immortalize (Graphic: Business Wire)
The Hot Wheels Legends Tour continues to grow, including new
additions France and Italy, making this year's tour the largest in
Hot Wheels history. The United States will host nine regional
events across the country, which culminate in the Mobil 1 Rally and
Legends Fest on October 7 at the brand’s headquarters in El
Segundo, CA. As in past years, both the Global Semi Final on
November 2 and the Global Grand Finale on November 11 will be
presented virtually, so fans around the world can tune in to watch
as the 2023 champion is crowned.
“More than 10,000 incredible cars were entered in last year’s
Hot Wheels Legends Tour and this year we’re expecting even more as
the Tour continues to grow,” said Ted Wu, Vice President and Global
Head of Design for Vehicles, Mattel. “Not only are there more
countries participating, but we expect each city to bring even more
custom builds this year, making 2023 the most competitive Legends
Tour yet.”
The U.S.-based regional events will return to Walmart stores and
feature interactive analysis and coverage from the onsite hosts.
Each stop will include activities for fans of all ages including a
Power Wheels® racing track, RC Races, a preview of the new Hot
Wheels™ Rift Rally and play spaces where kids can interact with the
latest toys from Hot Wheels. The regional events, Global Semi Final
and Global Grand Finale will be streamed on Hot Wheels social media
channels, so Hot Wheels fans and automotive enthusiasts around the
world can join in on the tour.
“We are thrilled to continue our partnership with Hot Wheels on
the Legends Tour, bringing auto enthusiasts together across the
globe to share their passion projects,” explains Ryan Allen, Brand
& Partnerships Manager of North America, on behalf of Mobil 1.
“The introduction of the Mobil 1 Rally will be an incredible
addition to the tour, as we’re driven by the love of driving, and
aim to inspire drivers to get behind the wheel and connect with the
world around them. We believe that these one-of-a-kind builds are
at their best on the open road, and are excited to help bring that
to life.”
Upcoming North American Tour dates include:
- May 13: In-Person Event at Walmart in Miami,
Florida
- May 20: In-Person Event at Walmart in Charlotte, North
Carolina
- May 27: In-Person Event at Walmart in Atlanta,
Georgia
- June 10: In-Person Event at Walmart in Detroit,
Michigan
- June 24: In-Person Event at Walmart in Chicago,
Illinois
- July 8: In-Person Event at Walmart in Houston,
Texas
- September 9: In-Person Event at Walmart in Dallas,
Texas
- September 23: In-Person Event at Walmart in Phoenix,
Arizona
- October 7: In-Person Event at Hot Wheels Headquarters in
El Segundo, California
- November 2: Global Semi Final (Virtual)
- November 11: Global Grand Finale (Virtual)
Since its launch in 2018 to commemorate the 50th Anniversary of
Hot Wheels, the Hot Wheels Legends Tour has grown from an
America-based series of local Walmart events across the United
States to the world’s largest traveling car show, bringing in
builders and automotive fans through both virtual and live events.
Previous champions include the inaugural 2018-winning 2JetZ™,
2019-winning THE NASH™, 2020-winning 1970 Pontiac® Firebird™,
2021-winning 1969 Volvo P1800 Gasser, and last year’s champion, the
“Texas Toot,” an ultra-custom 1992 Autozam Scrum micro truck.
Fans may register or learn more about the Hot Wheels Legends
Tour by visiting www.HotWheels.com/Legends.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and e-commerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Mobil 1
Mobil 1™ motor oil is the world's leading brand of synthetic
motor oil. Our advanced technology allows Mobil 1 motor oils to
meet or exceed some of the industry’s toughest standards and to
provide exceptional protection under even extreme driving
conditions. Mobil 1 motor oil is designed to help protect critical
engine parts, maximize engine performance, and extend engine life.
For more information, visit us online at www.mobil1.us or and
follow @Mobil1 on Facebook, Instagram and Twitter.
MAT-W
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230424005430/en/
Kelly Powers Mattel Global Communications
kelly.powers@mattel.com
Michael Haas Extension PR mhaas@extensionpr.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024