The brand aims to showcase how female athletes
run further in partnership with Canadian Sports Institute
Pacific
blissfeel trail, lululemon’s first
road-to-trail women’s running shoe, launches globally today
At a gathering at its headquarters in Vancouver, lululemon
(NASDAQ:LULU) today announced a new initiative – FURTHER – that
celebrates human possibility and demonstrates how far women can go
when they’re supported with resources and product innovations
typically reserved for men. The initiative will culminate in a
multi-day ultramarathon that begins on International Women’s Day,
March 8, 2024.
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the full release here:
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Today in Vancouver, lululemon announces
the FURTHER initiative and ultramarathon starting on March 8, 2024,
International Women’s Day. (Photo: Business Wire)
The six-day FURTHER ultramarathon is expected to include 10
women from the brand’s global ambassador collective, spanning APAC,
China, and North America, including five new Ambassadors: Camille
Herron, Devon Yanko, Leah Yingling, Stefanie Flippin, and Montana
Farrah-Seaton. Each will run the furthest distance of their careers
with the opportunity to set world records. The feat will take place
on a certified looped course with the location to be announced.
FURTHER will also include a holistic scientific research program
addressing the existing sex and gender data gap on endurance
performance, new women-first product innovations, community
activations, and a giveback component to support young women.
“Women are historically underserved when it comes to
opportunities to compete, research devoted to the pursuit of their
goals, and product innovations built with them in mind, yet they
continue to push the boundaries of human possibility in sport
regardless of the inequities they face,” said Nikki Neuburger,
Chief Brand Officer, lululemon. “FURTHER is grounded in our purpose
at lululemon to unlock greater possibility and wellbeing for all,
and we see it as an opportunity to better serve women, solving for
their specific unmet needs. With FURTHER, we aim to inspire belief
in what is possible for women when they’re supported with resources
typically reserved for men.”
Research into Unmet Needs
In partnership with Canadian Sport Institute Pacific and the
brand’s research network, lululemon plans to conduct a series of
research studies to better understand female endurance performance
and human endurance performance in general. Women are typically
under-represented in scientific research; an audit of select sport
science and sports medicine journals found only 4 to 13% of
published studies were female only1. This new body of research is
intended to address the limited knowledge around female athletes
while bringing awareness to the need for additional research.
Trent Stellingwerff, Senior Advisor, Innovation & Research,
Canadian Sports Institute Pacific, said, “Women are continuously
setting new ultramarathon records, with the difference between male
and female performance appearing to get smaller the further humans
run. However, there is limited research in this space which creates
a biased understanding of human endurance as women are heavily
under-represented in sports science and in medical research at
large.”
“In partnership with Canadian Sport Institute Pacific, we aim to
inspire and unlock new understanding around female endurance
performance while addressing the sex and gender data gap in sports
medicine. We’ll also uncover insights into the performance
requirements of running products, which can shape our pipeline of
future women-first innovations,” said Chantelle Murnaghan, Vice
President, Research and Product Innovation, lululemon.
Each Ambassador will have access to leading sport science and
medicine support to inform personalized training programs spanning
physical, mental, and emotional support, with research taking place
throughout their training journey and during the ultramarathon
event. Findings will be published beginning March 2024.
Head-to-toe product kits, including new apparel and footwear
innovations (to be announced), will be developed in partnership
with the athletes and shaped by the brand’s history and expertise
in designing for women. The participants include:
- Camille Herron (Age: 41): Ultrarunner, World Record Holder
- Devon Yanko (Age: 40): Ultrarunner, Podcast Host
- Kayla Jeter (Age: 33): Strength & Wellness Coach,
Mindfulness Strategist, Runner
- Leah Yingling (Age: 32): Ultrarunner, Biomedical Engineer,
Women’s Advocate
- Mirna Valerio (Age: 47): Ultrarunner, Author, Adventurer
- Montana Farrah-Seaton (Age: 26): Ultrarunner, Strength and
Conditioning Coach, Model
- Stefanie Flippin (Age: 33): Coach and Ultrarunner, BIPOC
Advocate, Doctor
- Vriko Kwok (Age: 31): Brazilian Jiu Jitsu Athlete,
Entrepreneur, Friend
- Xiaomeng Jia (Age: 38): Marathon Runner, World Traveller
- Yoon Young Kang (Age: 43): Ultrarunner, Judo Black Belt, Joy
Seeker
Camille Herron said: “Women are continuing to redefine what’s
possible. It’s important we have the platform and opportunities to
showcase what we’re capable of. FURTHER represents this to me. I’m
honoured to join this phenomenal group of athletes, elevate women’s
running, and celebrate our human potential.”
New Women-First Innovations and Girls Opportunity Alliance
Contribution
To support guests in going further and unlocking greater
possibility, the brand is introducing new product and footwear
innovations, along with community activations.
Launching today is lululemon’s first-ever road-to-trail running
shoe, blissfeel trail. It offers traction and durability with an
upper featuring a protective film and a rugged outsole for enhanced
traction and grip. This innovation joins blissfeel 2, as part of
the brand’s next chapter of running shoes designed to support women
as they go further on their runs.
On June 2nd, ahead of Global Running Day, lululemon will launch
a three-week Strava challenge for community participants to run a
collective 1 million kilometers. In honour of the running
community’s efforts, lululemon’s Centre for Social Impact will make
a $1 million USD contribution to the Girls Opportunity Alliance, a
program of the Obama Foundation, to empower adolescent girls
globally through education and wellbeing tools, allowing them to
achieve their full potential and transform their families,
communities, and countries.
For more information on FURTHER, the lululemon Ambassadors
taking on this feat, and blissfeel trail, visit
https://shop.lululemon.com/story/run-further.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel,
footwear and accessories company for yoga, running, training, and
most other activities, creating transformational products and
experiences that build meaningful connections, unlocking greater
possibility and wellbeing for all. Setting the bar in innovation of
fabrics and functional designs, lululemon works with yogis and
athletes in local communities around the world for continuous
research and product feedback. For more information, visit
lululemon.com.
About Canadian Sport Institute Pacific
Offering world-class Olympic and Paralympic training
environments in Vancouver, Whistler and Victoria, Canadian Sport
Institute Pacific (www.csipacific.ca) is committed to Powering
Performance. Inspiring Excellence. Working with national sport
organizations and fueled by our national and provincial partners
such as Sport Canada, viaSport, Own the Podium, Canadian Olympic
Committee, Canadian Paralympic Committee and the Coaches
Association of Canada, we are driven by our mantra to Collaborate.
Serve. Innovate. Perform. Our team of sport science, sport
medicine, coaching & life services experts provide leading-edge
programs and services to athletes and coaches to ensure they have
every advantage to win medals for Canada. Learn more:
www.csipacific.ca
______________________________ 1 Costello JT, Bieuzen F,
Bleakley CM. Where are all the female participants in Sports and
Exercise Medicine research? Eur J Sport Sci 2014;14(8):847-51. doi:
10.1080/17461391.2014.911354
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version on businesswire.com: https://www.businesswire.com/news/home/20230523005888/en/
Sebastian Masmela Global PR Manager lululemon
smasmela@lululemon.com
or
Edelman lululemon@edelman.com
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