Manhattan Active® Omni Integrated with Google Merchant Center to Provide Online Shoppers with Precise Delivery Dates
25 Maio 2023 - 9:30AM
Business Wire
New integration offers online retailers a boost
to performance on Google and to sales
At its annual customer conference, Momentum, Manhattan
Associates Inc. (NASDAQ: MANH) announced an integration between
Manhattan Active Omni and Google’s Merchant Center. The integration
leverages Google’s Content API for Shopping to enable Manhattan
Active Omni retailers to provide shoppers with more accurate
location- and product-specific delivery times across Google
surfaces, including Search, YouTube, Maps, Discover, and more.
Shipping speed plays a critical role in buying decisions as many
shoppers will choose another retailer if their initial pick has a
slower delivery time estimate than they expected. According to a
recent Digital Commerce 360 survey, 61% of shoppers are more likely
to convert due to fast shipping speeds, and 39% due to guaranteed
delivery times. Through this integration, Manhattan is helping its
customers meet those expectations and showcase their investments in
fulfillment and delivery operations.
Once a retailer links their Manhattan Active Omni and Google
Merchant Center accounts, Google’s Machine Learning (ML) models
will use the historical shipping data from Manhattan’s industry
leading order management system (OMS) to generate location- and
product-specific delivery time estimates, which are far more
accurate than the conservative delivery time estimates that most
retailers publish today. In other words, the goal is for each
shopper to see the best delivery time a participating retailer can
offer, every time they interact with Google.
Linking Manhattan Active Omni with Google Merchant Center can be
done just by contacting your Manhattan representative. Without any
additional cost or implementation effort, Manhattan customers can
meaningfully improve ecommerce performance and customer
experience.
“In today’s hypercompetitive online market, offering fast
shipping and precise delivery dates can be an equalizer for
retailers competing against players with deeper pockets or for more
established brands looking to cut through the online noise,” said
Sanjeev Siotia, executive vice president & chief technology
officer for Manhattan. “Sharing such decisive, differentiating
information across Google is significant in a time where gaining
the attention and loyalty of always-on, omnichannel shoppers is
becoming increasingly difficult.”
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About Manhattan Associates
Manhattan Associates is a technology leader in supply chain and
omnichannel commerce. We unite information across the enterprise,
converging front-end sales with back-end supply chain execution.
Our software, platform technology and unmatched experience help
drive both top-line growth and bottom-line profitability for our
customers.
Manhattan Associates designs, builds and delivers leading edge
cloud and on-premises solutions so that across the store, through
your network or from your fulfillment center, you are ready to reap
the rewards of the omnichannel marketplace. For more information,
please visit www.manh.com.
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Devika Goel Manhattan Associates 470-435-1566 dgoel@manh.com
Manhattan Associates (NASDAQ:MANH)
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