Clemson University Selects Sprinklr to Power Research and Train Next Generation of Social Media Professionals
12 Junho 2023 - 9:00AM
Business Wire
Students use Sprinklr to conduct research for
local organizations and prepare for a job in social media
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced that
Clemson University’s Social Media Listening Center is leveraging
Sprinklr’s AI-powered research product suite – Sprinklr
Insights – to help students prepare for the jobs of the future
while supporting social media research for the university and local
organizations.
Clemson turned to Sprinklr to replace its social media lab’s
legacy technology and help the university achieve three goals:
- Train the next generation of social media professionals.
- Power academic research with social media data and
insights.
- Help students gain real-life experience by conducting digital
research for local organizations.
“Having this resource [Sprinklr] on campus and having students
come up to me after they’ve had a year or two of experience working
in the real world and telling me they got their first job or their
first internship because they had this experience on their resume
is an incredible thing for us,” said Brandon Boatwright,
Assistant Professor and Director of Clemson University’s Social
Media Listening Center (SMLC). “We often use Sprinklr for its
capacity to pull data from hundreds of millions of different
sources, and my colleagues will tell me this saves them hours of
time in data collection. And that’s because we don’t just pull
reams of data. Sprinklr helps us get the right amount of data and
the right kind of data that they need for their studies.”
Clemson’s SMLC receives many requests for Sprinklr’s social and
digital data insights from university faculty for their respective
research projects. This past year, an assistant professor in
Clemson’s communication department used Sprinklr to pull data and
analyze conversations around minor league baseball during the
pandemic. Virginia Harrison’s research, “Save Our Spikes”:
Social Media Advocacy and Fan Reaction to the End of Minor League
Baseball, was published in the prestigious Communication &
Sport Journal.
The SMLC also has an internship program where students use
Sprinklr to provide research and analytics services for the
university, local small businesses, and nonprofits.
“Digital research and social media marketing skills are in high
demand, and half of the top 10 in-demand jobs in 2022 posted on
LinkedIn were in the digital or media space,” said Paul Herman,
Senior Vice President, Global Digital Transformation Services at
Sprinklr. “We’re thrilled to help Clemson University prepare
its students for the future job market while also transforming the
way research is done in an academic setting.”
Additional Information:
- To learn more about Clemson University’s use case, click
here.
- Check out additional Sprinklr Stories.
- Request a Sprinklr Insights demo.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,000 of
the world’s most valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune
100.
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version on businesswire.com: https://www.businesswire.com/news/home/20230612005182/en/
Austin DeArman pr@sprinklr.com
Sprinklr (NYSE:CXM)
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