Partnership kicks off “Rep Yourself” campaign
featuring exclusive content and limited-edition products
Today, Zilla, the leading supplier of reptile care products and
a brand in the Central Garden & Pet (NASDAQ: CENT) (NASDAQ:
CENTA) portfolio, announced a partnership with multi-platinum
recording artist 24kGoldn’s newly adopted bearded dragon Puff, who
has been named the first official “Rep-Resentative” of the brand.
Puff, an orange morph bearded dragon, will star in the brand’s “Rep
Yourself” campaign that encourages reptile owners to express
themselves and celebrate what sets them and their beloved pets
apart from everyone else. The “Rep Yourself” campaign is part of a
comprehensive brand refresh created to reflect the modern and
unique ethos of its current customer base.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230614311202/en/
Multi-Platinum Music Artist 24kGoldn’s
Bearded Dragon “Puff” Named the First Official Rep-Resentative of
Leading Reptile Care Brand, Zilla (Photo: Business Wire)
Reptile ownership has risen steadily over the past few years,
with six million U.S. households now owning at least one reptile
and Gen Z reptile owners increasing from 18% in 2018 to 29% in
2022, according to the American Pet Products Association’s latest
National Pet Owners Survey. Becoming a first-time pet parent can be
complex, and many new reptile owners need guidance. Together,
24kGoldn, Puff, and Zilla will provide the growing reptile
community with expert guidance and advice that will help new and
existing pet parents thrive. Starting today, consumers can be a
part of Puff’s journey by following 24kGoldn’s TikTok, 24kGoldn’s
Instagram, and Zilla’s social channels.
“Throughout my life and career, I’ve stayed true to myself and
my individuality by playing by my own rules. I am unapologetically
me, and that’s exactly what Zilla and the Rep Yourself campaign is
all about,” said 24kGoldn. “Puff is the first pet I’ve ever owned,
and I’ve wanted a Bearded Dragon for years. Getting a reptile can
be intimidating – there’s lots to learn about how to care for these
beautiful animals – but Zilla makes it simple. I can’t wait for my
fans and other reptile parents to get to know Puff and all the
creature comforts that make her feel at home and celebrate her
uniqueness.”
Reptile owners are encouraged to share their caretaking tips and
creative habitats by posting on social media, using the hashtag
#RepYourself for a chance to be featured on Zilla’s Instagram
channel and Rep Yourself series on the Zilla website.
Inspired by his new pet and dedicated to creating the best
possible environment for her, 24kGoldn and the experts at Zilla
co-created limited-edition, custom-designed terrarium background
screens guaranteed to bring a unique flair to every terrarium.
24kGoldn’s eye-catching personal style comes to life in vibrant
colors and designs, unlike any other terrarium screens on the
market. This fall, reptile parents nationwide can purchase the
first 24kGoldn design featuring a graffiti-inspired print at their
favorite pet supply retailers, including Petco and Amazon. Another
exclusive-to-Petco design featuring artistic reptile scales and
jewel tones will also be available nationally at Petco pet care
centers and petco.com this fall.
In celebration of the partnership with Puff and 24kGoldn, Zilla
is thrilled to partner with Pets in the Classroom on an exciting
Back to School initiative. Pets in the Classroom is an educational
grant program that has served over 226,000 teachers, impacting over
nine million students, with financial and educational support that
helps teachers acquire and maintain small animals in the classroom.
According to an annual Pets in the Classroom survey, 99% of
respondents said that having a pet in the classroom has been a
positive experience. Stay tuned for more information about how
24kGoldn and Puff will be giving back to deserving classrooms this
fall.
“Growing up, I wasn’t able to have a pet, so being able to work
with an organization like Pets in the Classroom that helps teach
responsibility while providing the love and fun of a reptile or
small animal means a lot to me,” said 24kGoldn.
“Since 2018, 1.5 million new pet parents have entered the
reptile category, and while the adoption of traditional pets has
slowed, reptile ownership continues to rise. The recent popularity
of reptiles has opened the door to a new audience and Zilla is
dedicated to educating the next generation,” said Ernie Katris,
Head of Marketing and Innovation for Zilla. “Our passion for
reptiles is why we got into this business, and we’re thrilled to be
working with 24kGoldn and Puff to help us educate and inspire
reptile parents everywhere.”
Zilla is committed to producing innovative products that enable
pet parents to build and maintain a healthy reptile living space.
From integrated habitats to complete, species-specific nutrition
formulations, Zilla products are designed to give reptile pets the
best of what they need to live healthy and happy lives. Zilla
products are sold nationwide at Petco pet care centers and
petco.com, Amazon, and other pet stores. For more information,
please visit zillarules.com and follow us on Instagram
@zillarules.
About Zilla
Zilla has been a leading supplier of reptile care products and
supplies for over 15 years and is the authority on reptiles. With a
variety of quality offerings for lizards, amphibians, snakes,
turtles, and tortoises, Zilla is committed to helping new pet
owners and reptile enthusiasts create unique experiences and
habitats that help reptiles stay happy, live healthily, and thrive.
Zilla knows that no two pets are alike, which is why they offer
innovative products to help celebrate the individuality of each
reptile and human. A division of Central Garden & Pet (NASDAQ:
CENT) (NASDAQ: CENTA), Zilla products can be found at Amazon.com,
Petco, and independent pet stores across North America. For more
information, please visit www.Zillareptiles.com.
About 24kGoldn
San Francisco native Golden Landis Von Jones, aka 24kGoldn,
broke into the scene in late 2019 via his Platinum debut single
“Valentino” after signing to RECORDS/Columbia Records. He quickly
demonstrated to the world that his sound was universal, appearing
on over 40 Spotify Viral 50 lists internationally. 24kGoldn wrapped
that year with the release of his genre-bending 8 track EP, Dropped
Outta College, which had a multiple week run at #1 on the Billboard
Heatseekers Chart. The EP included his second Platinum single “City
Of Angels,” which has over 630 million global streams to date. Fast
forward to today, 24kGoldn boasts over 6.1 billion worldwide
streams of his catalogue, with his debut album El Dorado achieving
Gold certification following incredible performances on Jimmy
Fallon, Ellen, Jimmy Kimmel, the AMAs, MTV EMA’s and New Year’s
Rockin’ Eve. The album’s success is bolstered, in part, by the
breakout single “Mood” featuring Iann Dior, which captured the
masses and became a cultural phenomenon. The song spent 8 weeks at
#1 on the Billboard Hot 100 chart and on the Pop radio chart, where
it set the record for most spun song in a 7-day period. The global
hit has accumulated over 3.5 billion streams to date and has
attained certifications in over 29 countries worldwide, including
7x Platinum in the U.S., and landed on ‘Best Songs of the Year’
lists from XXL, Billboard, SPIN, Stereogum, NYLON, New York Times,
Rolling Stone and more. 24kGoldn is continuously releasing new
music, including 2022’s “Checkers” and 2023’s “Bite”, and has
recently collaborated with Travis Barker, Lil Tecca, Arizona.
About The Pet Care Trust:
The Pet Care Trust is a non-profit, private foundation that
promotes the public understanding of the joys and benefits of pets
through education, support and interaction. In 2010, the Pets in
the Classroom grant program was established by the Pet Care Trust
with the knowledge that classroom pets can be a valuable teaching
tool that many teachers do not have access to because of a lack of
funding. The program provides financial support to teachers to
purchase and maintain small animals in the classroom, providing
children with an opportunity to interact with pets—an experience
that can help to shape their lives for years to come. Since its
inception in 2011 through February 2023, Pets in the Classroom has
awarded over 226,000 grants to teachers, meaning an estimated 9
million children have experienced the joys and benefits of pet care
through the grant program. For more information on The Pet Care
Trust, visit https://petsintheclassroom.org/.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
understands that home is central to life and has proudly nurtured
happy and healthy homes for over 40 years. With fiscal 2022 net
sales of $3.3 billion, Central is on a mission to lead the future
of the Pet and Garden industries. The Company’s innovative and
trusted products are dedicated to helping lawns grow greener,
gardens bloom bigger, pets live healthier and communities grow
stronger. Central is home to a leading portfolio of more than 65
high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®,
Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and
Pennington®, strong manufacturing and distribution capabilities and
a passionate, entrepreneurial growth culture. Central Garden &
Pet is based in Walnut Creek, California and has over 7,000
employees across North America and Europe. Visit www.central.com to
learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20230614311202/en/
Media Contacts Sharon Okaah, FlyteVu (434) 996-3676
Sharon.Okaah@flytevu.com
Corporate Communications Liz Nunan, Zilla 925-878-9465
lnunan@central.com
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