Blasting off at Silverstone: World-First Sponsor X Initiative Puts Nonprofit Igniting a Creativity Revolution on Global Formula 1 Stage with Smartsheet and McLaren Racing
28 Junho 2023 - 10:00AM
Business Wire
Back for a second season at McLaren’s home
circuit, the Smartsheet initiative will raise awareness of STEAM
Co. and their important work to inspire the next generation of
problem-solvers and creative doers
Following the groundbreaking first year of Sponsor X, Smartsheet
(NYSE:SMAR), the enterprise platform for work management, and
McLaren Racing are bringing back the initiative for the 2023
Formula 1 season. Building up to and at the British Grand Prix,
both organisations will spotlight UK-based nonprofit, STEAM Co. as
the next Sponsor X taking the place of Smartsheet on McLaren’s race
cars at Silverstone on 7-9 July 2023.
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“We launched Sponsor X to give deserving nonprofits a global
platform that puts their purpose front and center,” said Andrew
Bennett, chief marketing officer at Smartsheet. “We’re going bigger
in Sponsor X’s second season, starting with McLaren’s home race
where we’re proud to shine a light on STEAM Co. Their work making
sure children do not lose their capacity for creativity will help
shape the next innovators, engineers, and technologists that fuel
organisations like ours, McLaren, and the world.”
Igniting creativity in schools across England
Smartsheet and STEAM Co. believe that the future is bright, but
only if the next generation are able and empowered to make it that
way. STEAM Co. puts the “A” of art into STEM by inspiring children
to aim higher than high in life, powered by creativity and
community. Founded by a dad on a mission, Nick Corston, STEAM Co.
runs creativity sessions in primary schools and community fetes and
festivals across England that spark inspiration, curiosity, and
imagination to help kids develop much-needed critical thinking and
problem-solving skills.
“Our work at STEAM Co. is important because creativity is
important, yet programmes that foster creativity and imagination
are often the first to be cut when budgets tighten,” said Corston.
“I believe that we are all born artists, and creating a creativity
revolution can inspire our children, connect communities, and power
the economy. By Smartsheet and McLaren asking our organisation to
participate in Sponsor X, it not only meant they saw the shared
dream, but it was validation that this cause truly matters.”
Ahead of the British Grand Prix, STEAM Co., Smartsheet, and
McLaren will host one-of-a-kind STEAM Co. sessions, including a
creativity day at a Woking school and a hands-on engineering day at
the Silverstone circuit. Primary school students will learn how to
build rockets and code mini-race cars; hear from McLaren driver
Lando Norris, engineers, and STEM ambassadors; and receive a
special behind-the-scenes look at the McLaren Technology
Centre.
With the increased awareness from Sponsor X, STEAM Co. hope to
receive the financial support needed to increase the number of
Creativity Day Art Trucks in their fleet so they can inspire every
child in England to dream higher than high. Learn more about STEAM
Co.’s mission here.
Reimagining what a sponsorship can do
Sponsor X puts the Smartsheet mission into action by elevating
people and organisations doing work that truly matters. The
first-of-its-kind initiative launched at the 2022 Australian Grand
Prix with local STEM nonprofit DeadlyScience, making them the first
Indigenous organisation to be featured on a Formula 1 car.
Smartsheet then brought Sponsor X to the United States Grand Prix
with The Hidden Genius Project, who train and mentor Black male
youth while tackling the misconception there’s a lack of Black STEM
talent.
“Partnering with Smartsheet on Sponsor X gave our organisation a
global stage to elevate the work that we do, highlight the promise
of our young people, and hopefully inspire them to reveal their
inner Genius,” said Brandon Nicholson, Ph.D., chief executive
officer at The Hidden Genius Project. “This initiative provides a
unique opportunity to share exciting stories about our dynamic
young leaders, and the myriad ways in which they are impacting our
society for the better each day. The first Sponsor X,
DeadlyScience, walked so we could run–and now it’s time for STEAM
Co. to fly.”
“Sponsor X continues to be a forward-thinking programme, pushing
the boundaries of partnership collaboration. Delivering an
initiative with authentic value and the hero activity of swapping a
partner’s logo for a charity on our race car is something we had
never seen before,” said Louise McEwen, executive director, brand
and marketing at McLaren Racing. “We are excited that Smartsheet
continues to spotlight these important causes through Sponsor X.
What STEAM Co. are doing to foster creativity in our future
generations can have such a positive impact on us today and
tomorrow.”
Read more about the evolution of the Sponsor X initiative
here.
About Smartsheet
Smartsheet (NYSE: SMAR) is the enterprise platform for work
management. By aligning people and technology so organisations can
move faster and drive innovation, Smartsheet enables its millions
of users to achieve more. Visit www.smartsheet.com to learn
more.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren 60
years ago in 1963. The team entered its first Formula 1 race in
1966. McLaren has since won 20 Formula 1 world championships, 183
Formula 1 grands prix, the Indianapolis 500 three times, and the Le
Mans 24 Hours at its first attempt.
McLaren Racing competes across five racing series. In 2023, the
team will compete in the FIA Formula 1 World Championship with
McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR
SERIES with Arrow McLaren drivers Pato O’Ward, Felix Rosenqvist and
Alexander Rossi, the ABB FIA Formula E World Championship with NEOM
McLaren Formula E Team drivers René Rast and Jake Hughes, and the
Extreme E Championship with NEOM McLaren Extreme E Team drivers
Emma Gilmour and Tanner Foust. The team also competes in the F1
Esports Pro Championship as McLaren Shadow, having won the 2022
Constructors’ and Drivers’ Championships.
McLaren is a champion for sustainability in the sport and a
signatory to the UN Sports for Climate Action Commitment. It is
committed to achieving net zero by 2040 and fostering a diverse and
inclusive culture in the motorsport industry.
McLaren Racing – Official Website
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version on businesswire.com: https://www.businesswire.com/news/home/20230628479034/en/
Chrissy Vaughn pr@smartsheet.com
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