The 16th EDITION Film: All Roads Lead to
Rome
Rome is a city filled with masterpieces. From the paintings of
Caravaggio and Raphael to the sculptures of Bernini and the films
of Federico Fellini – it is the cradle from which all that is best
about Italy has emerged. So, the Eternal City was the perfect fit
for the opening of the latest EDITION.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230705332823/en/
The Lobby at The Rome EDITION (Photo:
Business Wire)
Conceived, concepted, and programmed by the visionary
entrepreneur, Ian Schrager, executed and interpreted by the hotel
owners, Statuto Group, the intimate 91-room Rome EDITION sets a new
standard in the Eternal City. Its sophistication, attention to
detail, refinement, and high design aesthetic make it set to become
a meeting place for Romans and travellers alike. Positioned in one
of the most enviable areas of Rome, the hotel is only a few short
steps from Via Veneto, the most sought-after street in all of
Italy. It was immortalised in La Dolce Vita and embodies Italian
flare in all its glory. Not only that – all the major attractions
are within easy reach, including the Piazza Barberini, the Spanish
Steps, the Trevi Fountain and the ever-beautiful Borghese
Gardens.
Built in the 1940s and formerly occupied by one of the main
Italian banks, the building is a striking example of the
rationalist style and was created by Cesare Pascoletti in
collaboration with the famed architect Marcello Piacentini. The
stunning central staircase of rare cipollino marble from the
quarries of Apuane is testament to their genius. Original features
are retained throughout, including the central courtyards and
original statues and lamps.
The hotel has three unique bars, a rooftop lounge, bar and pool,
a show-kitchen restaurant, a well-appointed urban wellness space
with gym and treatment rooms, and a courtyard garden where guests
can while away the time sipping their favourite drink or sampling
the peerless food menu from adored Roman Chef Paola Colucci, the
hotel’s chef partner. The 91 rooms, including 17 suites, have all
the design elements the brand is renowned for: the muted tones, the
accents of walnut wood and stunning custom designed furniture.
Rome is a city obsessed with its food, so EDITION took great
care in choosing a chef that embodies the city to lead its food
offerings. And they found her in Paola Colucci, the self-taught
founder of Roman favourite restaurant Pianostrada. Colucci came to
cooking later in life, after spending 20 years in finance she left
the industry to fulfil her lifelong passion of cooking and opened
her first restaurant nine years ago. Alongside her best friend and
business partner, Chiara Magliocchetti, Colucci’s two daughters,
Alice and Flaminia Spognetta, make up the female-led team.
Known as one of the best and most intuitive chefs in the city,
she is a firm believer in the emotionality of food and the
importance of interacting with her guests. It is for that reason
that her kitchen at The Rome EDITION’s signature restaurant Anima
will be open-fronted and screened with ambered glass, so all can
admire her work. Using recipes passed down through the generations
of her family, the menu includes traditional Italian dishes with a
modern twist and international outlook.
The focus at The Rome EDITION will be seasonality and freshness.
Guests can expect show-stopping flavours in dishes at Anima
including Chef Colucci’s version of spaghetti with roasted tomatoes
and veal with tuna sauce, alongside some of the best tomato and
burrata in all of Italy. There will be a heavy emphasis on Italian
wines, though other countries will of course be represented too,
with a list that is primarily driven by emotion and has a heavy
focus on food pairings. The light-filled restaurant with chartreuse
and blue upholstered furniture will be open for breakfast, lunch
and dinner.
In a first for the city, the hotel has an expansive lush garden
that will be both piazza and dining space. It is here in the
private garden that guests begin their journey as the hotel unfolds
like acts in an opera. A Roman street scape leading into the heart
of the hotel, it is an indoor-outdoor space, a jungle abundant with
more than 400 plants and a cascade of climbing Jasmine over the
façade. A dramatic bronze metal awning overlooks teak wood
banquettes and free-standing furniture along with an Italianate
arrangement of lanterns to give it the feel of a traditional Roman
garden. The Garden provides outdoor seating for Anima one side and
a relaxed all-day terrace on the other, offering a menu of light
dishes available throughout the day until late evening. Featuring
old favourites and new creations the menu is accompanied by a
modernist cocktail list inspired by Italian gardens and the
Mediterranean.
As with all EDITION hotels, the social heart of the hotel, The
Lobby, sets the tone. With dramatic 22ft-high (7m) ceilings, and
porous travertine floors and walls it is a show-stopping space for
Romans and travellers alike. Two symmetrical seating arrangements
are the central axis of the space. White custom fabric sofas and
coffee tables inspired by Manuel Coltri lie next to petrified wood
side tables and standing lamps. The Lobby is EDITION at its most
dynamic. It is a place to relax and make merry; a place to see and
be seen or play a few games of pool on the custom-made table.
Located on the ground floor, two unique bars set the benchmark
for mixology in the city: Punch Room and Jade Bar. The Punch Room,
EDITION’s signature bar concept, is an award-winning
speakeasy-inspired bar concept that follows the standard set at
other EDITION properties worldwide. Born in the 17th century,
traditional punches utilised the exciting new ingredients
discovered on the trade routes, the five traditional ingredients of
punch highlighted spirits from Europe and the colonies, spices and
citrus from Africa and the east, teas from China and India, and
sugar from the Indies. Taking inspiration from traditional recipes,
Punch Room puts a modern spin on the drink. The dark walnut wood
bar, with its Rosso Levanto marble fireplace and custom armchairs
in rosewood and dark brown leather, is a place where guests can
unwind with friends under low lights. The perfect spot to recline
on the amaranth-coloured velvet sofas and explore Punch cocktails
that examine the influence of the Roman Empire, it is a convivial
and relaxed space.
Jade Bar is an intimate mixology destination, designed to
attract true connoisseurs and aficionados. Advanced techniques
create a kaleidoscope of cocktails from a limited range of spirits
and seasonal ingredients, effectively creating a gallery of flavour
which changes throughout the year. The elevated experience of Jade
Bar is an ode to the Roman passion for honouring the finest of
nature’s offerings. The intimate jewel box-like space has
floor-to-ceiling green antique marble picked out with accents of
satin brass and gold. Guests are encouraged to relax on the emerald
velvet banquettes and take in the Jeff Koons-inspired sculptural
pieces, while enjoying the unique offering.
Located on the seventh floor, The Roof offers unobstructed views
across the city skyline and landmarks including the Pantheon, Acqua
Paola Fountain, and Basilica of Sant’Andrea della Valle. The
secluded spot features a large bar area, a travertine plunge pool
haloed by daybeds in solid oiled teak, as well as custom bronze
metal vases dotted along the outside edge of the terrace. Take a
drink at the bar counter, or a swim at the end of a hot Roman day.
Chef Colucci offers raw and cooked dishes inspired by her love of
the Mediterranean Sea. Likewise, the cocktails use regional citrus
notes, herbs and amari to create a truly Italian list.
The guestrooms follow the design aesthetics that EDITION is
known for, but with a pronounced Italian flare. The comfy beds are
custom designed in Canaletto light walnut wood and the expansive
windows bring to life this uniquely Italian tableau; Peperino stone
and custom bedside tables sit alongside singular Italian artwork
that adorns the walls. Each room also has a custom-made chair in
beige leather, walnut wood herringbone flooring and comes equipped
with a 55-inch-television. In the bathroom, guests will find a
custom Carrara marble basin leaning on walnut wood, brushed brass
fixtures, as well as the signature EDITION Le Labo amenities.
The Rome EDITION is a unique offering, a new breed of boutique
hotel that embraces the changing identity of the city and puts you
are the heart of it all. With EDITION, there’s no place like
Rome.
The hotel is now open.
The Rome EDITION Salita di San Nicola da Tolentino 14 Rome Italy
00187 +39 06 4524 9000
FOR MORE INFORMATION: editionhotels.com editionhotels.com/rome
Facebook: /EDITIONhotels /TheRomeEDITION Instagram: @EDITIONhotels|
@EDITIONRome Instagram: @animaristoranteroma Facebook:
/animaristoranteroma Website : animaristoranteroma.it OpenTable:
Anima Restaurant - Roma, Citta Metropolitana di Roma |
OpenTable
ABOUT EDITION HOTELS
EDITION Hotels is an unexpected and refreshing collection of
individualized, customized, one-of-a-kind hotels which redefines
the codes of traditional luxury. Displaying the best of dining and
entertainment, services and amenities “all under one roof,” each
EDITION property is completely unique, reflecting the best of the
cultural and social milieu of its location and of the time.
Conceived in collaboration by Ian Schrager and Marriott
International, EDITION combines both the personal and intimate
experience that Ian Schrager is known for, with the global reach,
operational expertise and scale of Marriott. The authenticity and
originality that Ian Schrager brings to this brand coupled with the
global reach of Marriott International results in a truly distinct
product sets itself apart from anything else currently in the
marketplace.
Each hotel, with its individuality, authenticity, originality,
and unique ethos, reflects the current spirit and zeitgeist of its
location. Although all the hotels look completely different from
each other, the brand's unifying aesthetic is in its approach and
attitude to the modern lifestyle rather than its appearance.
EDITION is about an attitude and the way it makes you feel rather
than the way it looks. Sophisticated public spaces, finishes,
design and details serve the experience, not drive it. For an
underserved market of affluent, culturally savvy and service-savvy
guests, the EDITION experience and lifestyle explores the
unprecedented intersection and the perfect balance between
taste-making design and innovation and consistent, excellent
service on a global scale.
EDITION currently operates 15 hotels globally: New York and
Times Square New York, London, Miami Beach, West Hollywood,
Barcelona, Bodrum, Shanghai, Sanya China, Abu Dhabi, Dubai, Tokyo
Toranomon, Reykjavik, Madrid and Tampa.
ABOUT IAN SCHRAGER COMPANY
After leaving Morgans Hotel Group in 2005, the company he
founded and created, Ian Schrager developed his namesake, Ian
Schrager Company. This company owns, develops, manages and brands
hotels, residential and mixed-use projects. Since then, he has
transformed the fabled Gramercy Park Hotel in New York City,
created two groundbreaking residential properties, 40 Bond and 50
Gramercy Park North, successfully launched his new brand, PUBLIC
Hotels, and is currently working on multiple hotels in New York
City and two luxury residential projects; 215 Chrystie and 160
Leroy also in New York City. In addition, Schrager in partnership
with Marriott International created EDITION Hotels, a luxury
lifestyle brand with properties in London, Miami New York City, Los
Angeles, Bodrum, Shanghai, Tokyo, Reykjavik and Barcelona and more
in development around the world.
Schrager’s brand, PUBLIC, is a new genre of hotel offering great
value, great service and great style that sets a new industry
standard. He has taken the best from the luxury set, the best from
the boutique/lifestyle set and the best from select service and
created a new breed of hotel where everything has been rethought
and every original idea updated. The brand is defined by the unique
experience it creates rather than by a business classification or
price.
EDITION Hotels, Ian Schrager's relationship with Marriott
International, marks the next chapter in the lifestyle hotel story.
This brand combines the personal, intimate, individualized and
unique lodging experience that Ian Schrager is known for with the
global reach, operational expertise and scale of Marriott. This
delicate balancing act encompasses not only great design and true
innovation but also personal, friendly, modern service and
outstanding, one-of-a-kind food, beverage and entertainment
offerings... all "under one roof".
Ian Schrager’s ground-breaking concepts have changed the
business and set industry standards that continue to be imitated
throughout the world.
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version on businesswire.com: https://www.businesswire.com/news/home/20230705332823/en/
PRESS INQUIRIES: US & INTERNATIONAL PURPLE
TheRomeEDITION@purplepr.com
ITALY PILOT ROOM TheRomeEDITION@pilotroom.it
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