Pronovias Selects Sprinklr to Enhance the Luxury Bridal Shopping Experience
11 Julho 2023 - 3:00AM
Business Wire
Pronovias unifies their social and voice of the
customer teams to optimize customer experiences using one Sprinklr
platform.
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced that
Pronovias, a global leader in the bridal fashion industry, has
selected Sprinklr Service, Sprinklr Social,
and Sprinklr Insights to enhance its digital customer
service, marketing and social engagement strategy.
Pronovias Group is the global leader in the luxury bridal
market, with a unique portfolio of bridal brands that are
distributed in more than 100 countries through a network of 123
stores and more than 3,000 points of sale.
With six bridal brands that each have their own social media
presence, Pronovias needed an omnichannel platform to unify their
communications, and to offer better experiences to brides
everywhere.
Pronovias selected Sprinklr as its single platform for
digital customer service, marketing, and social media
engagement.
“Selecting Sprinklr was an easy decision for us when we looked
at the company’s capabilities and future plans,” said Oleksandra
Melnyk, Head of Voice of Customer at Pronovias Group. “Sprinklr
is the most complete platform we found in terms of metrics,
dashboards, and functionalities for digital customer experience
management. Sprinklr’s single view allows us to see post
performance by campaign objective and type. We are also already
using Sprinklr’s automatic report generation for presentations, and
at the listening level, we see the potential in being able to
better understand the brides, fashion tendencies, and to get a
deeper understanding of our brand perception while also detecting
trends that will impact our website and SEO strategy.”
With Sprinklr, Pronovias looks to achieve the following:
- Personalize and scale social customer service. With
Sprinklr’s extensive channel coverage and AI-powered Smart
Responses and chatbots, Pronovias can reach customers on their
preferred channels with personalized, immediate responses.
- Turn social listening into a competitive advantage. By
listening to the wedding ecosystem (influencers, photographers,
market trends), Pronovias can stay ahead of the competition and
even predict what wedding dresses will be trending.
- Protect brand reputation. Pronovias can analyze customer
sentiment around its brands and dresses in real time, spot data
anomalies, and bring internal teams together instantly to mitigate
risk.
- Streamline publishing and engagement across markets.
With Sprinklr’s AI-powered planning and publishing tools, Pronovias
will be able to categorize social media messages by intent,
automatically triage them to the right teams, and create
personalized responses at every customer touchpoint.
- Unify and share critical marketing insights. Pronovias
can empower its teams with one dashboard for analyzing and
reporting on marketing activities across digital channels. Teams
can also create customized reports in Sprinklr by goal, type of
campaign, and type of content.
“Today, shopping should be seamless and personalized on any
channel – in person and online. Customers want to feel known and
heard no matter where they connect with your brand,” said Ragy
Thomas, Founder & CEO, Sprinklr. “We’re thrilled to partner
with Pronovias to help them redefine the bridal shopping
experience. With our AI-powered customer insights, publishing,
listening, and engagement capabilities, we’ll help ensure that
Pronovias can understand and meaningfully connect with their
customers while offering personalized assistance throughout the
shopping journey.”
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,400
global enterprises — brands like Microsoft, P&G, Samsung and
more than 50% of the Fortune 100.
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Austin DeArman pr@sprinklr.com
Sprinklr (NYSE:CXM)
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