Skechers x Ashley Park Footwear Collab Launches
20 Julho 2023 - 10:00AM
Business Wire
Ashley Park is taking her obsession with Skechers to a new level
with the launch of her first signature collection: Skechers x
Ashley Park. Park’s travels around the world helped inspire the
collection of Street Glam sneakers that perfectly fuse comfort and
fashion.
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The Skechers x Ashley Park footwear
collab features styles inspired by the performer’s travels around
the world. (Photo: Business Wire)
“I used to think of sneakers as shoes meant for the gym or
getting fit. Now these comfortable fashion styles are a staple, and
what I wear running around, especially while traveling,” said
Ashley Park. “I loved bringing my point of view to this
collaboration—from the colors to the dance toe. I’ll have a pair
packed for every trip!”
“When Ashley sang about her Skechers obsession in her inaugural
campaign earlier this year, that memorable tune stuck with
consumers and brought so much positive energy to our Skechers Uno
collection,” added Michael Greenberg, president of Skechers. “She
truly is our ‘it girl’—meaning she brings ‘it’ to all she
does—class, style, charm and energy. This collection embodies all
of that plus Skechers’ signature comfort.”
Styles featured in the Skechers x Ashley Park: Street
Glam collection are designed for versatility and offer a unique
trendy silhouette thanks to the stylish design. It’s innovative
hybrid footwear that combines the comfort of a sneaker with the
sleekness of a pointy toe shoe. As comfort is always key when
traveling, each pair also features a Skechers Air-Cooled Memory
Foam® cushioned insole.
While her career began in theater, Ashley Park is widely known
for her role as Mindy Chen on the Netflix series, Emily in
Paris—with the third season released in December 2022 and fourth on
the way. The actress was also recently seen in Adele Lim’s feature
film comedy Joy Ride and Netflix’s Beef, a dramedy from Lee Sung
Jin. Additional credits include the Peacock comedy series Girls5eva
and the Netflix miniseries Tales of the City. On Broadway, Park
originated and starred as Gretchen Wieners in Mean Girls in 2018,
earning Tony Award, Drama League, Drama Desk, Outer Critics Circle,
and Chita Rivera Award nominations. In the same season, she starred
in the award-winning KPOP and won the esteemed Lucille Lortel award
for Lead Actress in a Musical, and second Drama League and Drama
Desk nominations. Additional Broadway credits include Mamma Mia!,
The King and I, Sunday in the Park With George, and Grand
Horizons.
The full range of Street Glam fashion sneakers from the Skechers
x Ashley Park collab are available now at skechers.com and select
Skechers retail stores worldwide.
About SKECHERS U.S.A.,
Inc.
Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® Company based
in Southern California, designs, develops and markets a diverse
range of lifestyle and performance footwear, apparel and
accessories for men, women and children. Collections from The
Comfort Technology Company™ are available in over 180 countries and
territories through department and specialty stores, and direct to
consumers through digital stores and over 4,500 Company- and
third-party-owned physical retail stores. The Company manages its
international business through a network of wholly-owned
subsidiaries, joint venture partners, and distributors. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States and the impact of
Russia’s war of Ukraine; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2022 and its quarterly reports on
Form 10-Q in 2023. Taking these and other risk factors associated
with the COVID-19 pandemic into consideration, the dynamic nature
of these circumstances means that what is stated in this press
release could change at any time, and as a result, actual results
could differ materially from those contemplated by such
forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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Jennifer Clay SKECHERS USA, Inc. jennc@skechers.com
Skechers USA (NYSE:SKX)
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