Forrester Announces Full Conference Agenda For Data Strategy & Insights 2023
02 Agosto 2023 - 10:00AM
Business Wire
The event will offer research and best
practices to help leaders navigate generative AI’s challenges and
build insights-driven strategies that fuel business growth.
Forrester (Nasdaq: FORR) today announced the full conference
agenda for Data Strategy & Insights 2023, being held in Austin,
Texas, and digitally, September 13–14, 2023. As generative AI
rapidly permeates every business domain, organizations are quickly
working to unlock the technology’s creative and development
potential — nearly half of US generative AI users say that
generative AI tools will make them more productive at their job.
While generative AI will create significant return on investment
for organizations in the next two to four years, it also brings
several challenges — trustworthiness, regulatory and governance
issues, and a risk of harmful content creation included.
To help organizations navigate these challenges, Forrester
analysts will share the latest research, best practices, and client
stories about how to innovate with AI and analytics in a
responsible and secure manner at Data Strategy & Insights.
Chief information officers, chief data officers, chief analytics
officers, and customer experience (CX) and marketing leaders
attending this year’s Forum can also discover how to utilize modern
data architectures and emerging technologies in data management to
support their data and analytics strategy; how data governance
increases collaboration, alignment, and trust across their
organizations; and why data sharing, data security, and data
understanding yield better insights-driven decision-making.
Noteworthy event sessions include:
- Why Generative AI Matters For Enterprises. In this
keynote, learn how to leverage generative AI into applications and
processes to drive business growth.
- Dissect The Anatomy Of Decisions To Improve Your Business
Health. This keynote explores how investments in data,
analytics, insights, and AI all have one overarching purpose: to
improve decision-making.
- Data Governance Is The Foundation Of Analytics Success.
In this session, data and technology leaders will learn how data
governance supports and complements analytical insights, as well as
increases collaboration and alignment across the organization.
- Integrating Experience Data For Actionable Customer
Insights. Most customer experience programs rely on
survey-based customer feedback data. This session discusses how an
integrated data approach to CX measurement improves
customer-centric decision-making.
- Analytics At The Speed Of Business With Data Fabric 2.0.
Most organizations deal with siloed, complex, and distributed data
in hybrid, multicloud, and edge environments. This session shares
how to build a self-service data platform that helps accelerate
analytics and operational insights.
“As innovation in generative AI and data analytics accelerates,
technology, data, and analytics leaders face tough decisions over
how these technologies and insights will deliver the most impactful
outcomes for their business,” said Srividya Sridharan, event
research chair and VP, group research director at Forrester. “Data
Strategy & Insights will offer best practices and guidance for
leaders to both grow insights-driven teams that fuel customer
obsession and achieve organizational success with AI, data, and
analytics safely and compliantly.”
In-person attendees will experience facilitated discussions and
consulting workshops and will have access to special programs,
including diversity and inclusion sessions and the Executive
Leadership Exchange, an exclusive program targeted for C-level
leaders. Digital attendees will have access to all conference
sessions and sponsors via the event platform.
Resources:
- Register to attend Forrester’s Data Strategy & Insights
2023 conference.
- View the full agenda and speakers for Data Strategy &
Insights 2023.
- Follow @Forrester and #ForrDataInsights for updates.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 100
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230802896938/en/
Ira Kantor 617-797-6217 ikantor@forrester.com
Forrester Research (NASDAQ:FORR)
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