Forrester Announces 2024 B2B Return On Integration Honorees And Program Of The Year Award Winners For North America
04 Abril 2024 - 10:00AM
Business Wire
At B2B Summit North America, the leading event
for B2B marketing, sales, and product leaders, award recipients
will share how cross-functional alignment is fueling their
company’s growth
Forrester (Nasdaq: FORR) will recognize Verizon Business, DDI,
and ADP as the 2024 recipients of its B2B Return On Integration
(ROI) Honors at B2B Summit North America, taking place May 5–8,
2024, in Austin, Texas. These organizations will be recognized for
delivering impactful customer experiences (CX) and driving company
performance through cross-functional alignment across marketing,
sales, and product. Forrester will also honor this year’s B2B
Program Of The Year (POY) Award winners for implementing
customer-focused strategies within specific marketing, sales, and
product functions.
B2B Summit North America is the leading event for B2B marketing,
sales, and product leaders to explore new research, frameworks, and
best practices to build their growth agenda and accelerate business
outcomes through data, insights, and emerging technologies. At this
year’s B2B Summit, award winners will outline how they have
enhanced operational efficiency, grown revenue, and launched
initiatives that maximize customer value.
Forrester’s 2024 B2B ROI Honors winners include:
- Verizon Business, one of the world’s leading telecom
companies, co-created an AI-backed selling and real-time marketing
ecosystem to optimize sales flows. In this keynote session, learn
how Verizon Business’ cross-functional initiative has increased
sellers’ productivity, enhanced marketing loyalty and growth
program agility, and improved the company’s win and attach
rates.
“Incorporating emerging technologies to optimize sales and
marketing processes for our B2B products and solutions enabled
Verizon Business to deliver a better experience for our customers
while driving productivity for our marketers and sellers,” said
Nitin Ahuja, Senior Director of Technology Strategy at Verizon
Business. “Working with advanced technology providers, we
co-created an innovative sales and marketing ecosystem that ensures
a real-time, personalized customer experience.”
- DDI, a global leadership development company, executed a
company-wide transformation by resetting its go-to-market strategy
to focus on buyer needs. Learn in this keynote session how DDI’s
transformation has helped the company overachieve its growth
objectives, deliver a better customer experience for clients, and
build a stronger employee culture.
“Alignment across key functions was critical to shifting our
strategy to refocus on buyer needs,” said Gina Dickson, chief
product and marketing officer at DDI. “By centralizing our focus on
the customer, breaking down silos, restructuring our product,
sales, and marketing teams, and implementing a high-performance
culture, we have not only increased our revenue and profitability
but are also ensuring recurring revenue stability year over
year.”
- ADP, a leading global technology company providing human
capital management solutions, saw an opportunity to double down on
its focus on elevating the client experience through the launch of
a new sales initiative. Learn more in this keynote session about
how ADP’s efforts are driving both greater efficiency and
experience enhancement.
“Our sales teams are laser-focused on the client experience,
continuously looking for ways to enhance the offerings and
implementation experience we provide,” said Neel Shah, vice
president of commercial operations at ADP. “In working with
Forrester, we have leveled up on our approach by building a
cross-functional organization that is dialed into the client’s
holistic needs. This comprehensive approach is driving efficiency
and productivity and enabling us to design client offerings that
are tailored to their specific needs.”
Forrester’s 2024 B2B POY winners include the
following companies. Each will share their success stories on stage
at B2B Summit North America:
- HCLTech — B2B Marketing Executives Award Winner. HCLTech
will share its journey of how it transformed not only its brand but
also its digital, employee, client, and prospect experiences.
- SheerID — Demand & Account-Based Marketing Award
Winner. SheerID will discuss how a major transformation in its
revenue process has fundamentally changed how sales and marketing
work together.
- TE Connectivity — Portfolio Marketing Award Winner. TE
Connectivity will detail its transformation from product-centric to
solutions-based marketing, focusing on buyer needs and
challenges.
- Splunk, a Cisco company — Partner Ecosystem Marketing
Award Winner. Splunk will share how its Splunk Partnerverse program
has reduced program complexity, provided digital experience
transparency, and filled a gap in change management for the
business.
- Border States — Revenue Operations Award Winner. Border
States will outline how it built a marketing organization charter
and implemented a new marketing planning process that allows
marketing to be included in the company’s business planning
cycle.
- Penske — Sales Award Winner. Penske will discuss the
lessons it has learned in reimagining its sales rewards and
target-setting methodology.
- New York Power Authority (NYPA) — Product Management
Award Winner. NYPA will share how the organization transformed its
product decision-making approach to allow for greater customer
focus.
- Domo — Customer Engagement Award Winner. Domo will show
how it centralized customer engagement to deepen customer
connections, drive product adoption, influence pipeline, and
increase customer advocacy.
“This year’s B2B Return On Integration Honorees and Program Of
The Year Award winners are shining examples of how dedicated
alignment across marketing, sales, and product functions can
accelerate business growth,” said Cristina De Martini, VP and
research director at Forrester. “These award-winning organizations
are each executing strategies that prioritize customer needs and
experiences. We look forward to having these companies share their
success stories at B2B Summit North America.”
Forrester further announced today that Geraldine Tunnell, chief
marketing officer of Dell Technologies, will serve as keynote
speaker at this year’s B2B Summit North America. To give back to
the Austin community and help prepare the next generation of B2B
marketers, Forrester is also partnering with the University of
Texas at Austin to support the career advancement of students
majoring in marketing at the university’s McCombs School of
Business. Students will receive complimentary passes to attend B2B
Summit North America and access to Forrester analysts for on-site
networking and mentorship. Additionally, Raji Srinivasan, Jack R.
Crosby Regents Chair in Business Administration at the University
of Texas at Austin, will participate in a fireside chat as part of
the Forrester Women’s Leadership Program.
Resources:
- Follow @Forrester and #ForrB2BSummit for updates.
- Learn more about Forrester’s 2024 B2B Return On Integration
Honors and Program Of The Year Award winners.
- Visit here to discover previous Forrester B2B Marketing, Sales
& Product Awards winners.
- Explore Forrester Decisions for B2B Marketing Executives,
Forrester Decisions for B2B Sales, and Forrester Decisions for
Product Management.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; more
than 100 million real-time feedback votes; and the shared wisdom of
our clients. To learn more, visit Forrester.com.
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Ira Kantor ikantor@forrester.com
Forrester Research (NASDAQ:FORR)
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