AMC Entertainment Elevates Ellen Copaken to Senior Vice President Marketing, Reporting to Chairman and CEO Adam Aron
10 Agosto 2023 - 5:05PM
Business Wire
Ellen Copaken immediately takes over the
leadership of AMC’s industry-leading Marketing department following
the departure from the company of Eliot Hamlisch. She also has been
appointed to serve on AMC’s management Executive Committee
Copaken joined AMC in February 2022 as the Vice
President, Growth Strategy, and led all aspects of AMC’s highly
successful AMC Perfectly Popcorn home popcorn product launch in
more than 2,600 U.S. Walmart locations and on Walmart.com
Copaken’s career includes more than 20 years of
experience, including long-tenured, senior marketing roles at
high-profile brands including Frito-Lay, PepsiCo and Hostess
Brands
Copaken will retain her current
responsibilities for AMC's retail popcorn business, in addition to
her new marketing duties
As part of this announcement, AMC external
communications, led by Ryan Noonan, Vice President, Corporate
Communications & Public Relations, will now report to Chairman
and CEO Adam Aron
AMC Theatres (NYSE:AMC and APE), the largest theatrical
exhibitor in the United States and in the world, today announced it
is promoting Ellen Copaken to be its Senior Vice President
Marketing, effective immediately. Copaken will report to Adam Aron,
AMC Chairman and CEO, and will join AMC’s Executive Committee.
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Ellen Copaken (Photo credit: Isaac
Alongi)
Copaken joined AMC in February of 2022 as Vice President of
Growth Strategy, after more than 20 years of experience in senior
marketing roles at high profile brands like Frito-Lay, PepsiCo, and
Hostess Brands. In joining AMC, Copaken’s first charge was to
launch AMC’s significant strategic initiative in making AMC’s
Perfectly Popcorn available for purchase in the home. Through her
cross-departmental leadership, the initiative launched with an
exclusive partnership with Walmart in March, ahead of internal
timeline expectations and to great fanfare. In the ensuing months
since launch, AMC’s popcorn initiative has put AMC Perfectly
Popcorn in more than 2,600 Walmarts across the United States and on
Walmart.com, and delivered sales results that well exceeded Company
expectations.
Prior to AMC, Copaken worked in marketing leadership roles for
Frito-Lay, PepsiCo and Hostess Brands. Her long tenure in marketing
leadership roles and her success in leading AMC’s cross-functional
popcorn-initiative launch team makes her a perfect fit to lead
AMC’s best-in-class Marketing department.
Copaken succeeds Eliot Hamlisch, who had been commuting across
the country to AMC’s Theatre Support Center in Leawood, Kansas from
his residence in northern New Jersey. For personal reasons,
Hamlisch was unable to relocate permanently.
In conjunction with Copaken’s elevation to head Marketing, AMC
has made the following related corporate organizational moves:
- AMC’s grocery popcorn initiative will move to the Marketing
department and continue to be overseen by Copaken and her popcorn
team.
- The role of Mark Pearson, SVP & Chief Strategy Officer, to
whom Copaken previously reported, is unchanged and he will continue
to lead AMC’s strategic and innovative growth opportunities. He
continues to report directly to Adam Aron.
- AMC’s external communications, led by Ryan Noonan, Vice
President of Corporate Communications & Public Relations, will
now also report directly to Adam Aron.
- AMC’s internal communications efforts will move to Human
Resources, led by Carla Chavarria, Senior Vice President &
Chief Human Resources Officer.
AMC Chairman and CEO Adam Aron commented: “Ellen Copaken has
truly distinguished herself as she grabbed the reins of our desire
to launch AMC Perfectly Popcorn to the home market. In the year and
a half that she has been with us, her talent, skill, and affable
nature have been obvious to all who have interacted with her. I
could not be more excited to be working with her as she now also
assumes the leadership of our Marketing efforts.”
Aron continued, “Heretofore, over and over again, our Marketing
group has continually blazed new trails in the movie theatre
industry. One of the key reasons I am so confident that Ellen will
excel in her new role is that she will be directing a remarkably
skilled team of officers and managers. I know that together they
all will continue to keep AMC at the forefront of innovation and
imagination to push our business forward.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 900 theatres and 10,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, website, and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. For more information, visit
www.amctheatres.com.
Category: Company Release
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version on businesswire.com: https://www.businesswire.com/news/home/20230810235981/en/
Ryan Noonan, (913) 213-2183 rnoonan@amctheatres.com
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