IPG Mediabrands Becomes the First Media Holding Company to Achieve Global TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards
16 Agosto 2023 - 10:13AM
Business Wire
Reprise, Kinesso and Matterkind Join
Initiative, MAGNA and UM in Achieving Individual TAG Platinum
Status, Furthering Network-Wide Commitment to Promoting Brand
Safety and Combating Malware and Fraud
As marketers, agencies and platforms strive to provide safer
online environments, IPG Mediabrands, the media holding company
within the Interpublic Group of Companies (NYSE: IPG), announced
today that it achieved TAG Platinum status globally from TAG (the
Trustworthy Accountability Group) , the leading global initiative
fighting criminal activity and increasing trust in the digital
advertising industry. Additionally, three IPG Mediabrands companies
have achieved TAG Platinum accreditation, which certifies entities
that have set industry best practices around brand safety, fraud
reduction, and malware prevention.
Reprise, Kinesso and Matterkind, IPG Mediabrands performance and
technology units, join media agencies UM and Initiative and
intelligence arm MAGNA which received TAG’s global certification
earlier this year.
TAG Platinum status signifies that a company has achieved the
TAG Certified Against Fraud, Certified Against Malware, and Brand
Safety Certified Seals by setting robust standards in each of those
areas to protect their clients and partners against those
threats.
“TAG Platinum status is the highest honor that TAG awards to
companies for demonstrating their commitment to protecting the
digital advertising supply chain against its most significant
threats,” said Mike Zaneis, CEO of TAG. “We commend IPG Mediabrands
and its multiple companies for achieving TAG Platinum status and
demonstrating their leadership in fighting fraud, combating
malware, and creating safer environments for advertisers and
audiences.”
These TAG certifications were awarded as IPG Mediabrands
continues to further its commitment to brand safety, inclusivity,
sustainability and data ethics, components that are core to the
network’s DNA and come to life through initiatives like its
industry-leading Media Responsibility Index (MRI). Now in its
fourth iteration, the expansive and research-driven MRI has evolved
from a set of media responsibility principles to a research
assessment, and now an actionable toolset for brands and planners
to put responsibility at the heart of every investment decision. As
it stands today, the MRI evaluates how 150+ global media partners,
from social media platforms to CTV, are upholding responsible
practices.
“IPG Mediabrands strives to be the source of Media for Good in
our industry, which is more important than ever in today’s growing
digital landscape,” said Chandon Jones, SVP, US Ad Operations at
IPG Mediabrands. “Achieving TAG triple-certified status at agencies
across the network is a testament to the dedication of our people
and our commitment to create a better industry for all.”
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of
Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47
billion in marketing investment globally on behalf of its clients
across its full-service agency networks UM, Initiative and Mediahub
and through its award-winning specialty business units Healix,
Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion
Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands
clients include many of the world’s most recognizable and iconic
brands from a broad portfolio of industry sectors including
automotive, personal finance, consumer product goods (CPG), pharma,
health and wellness, entertainment, financial services, energy,
toys and gaming, direct to consumer and e-commerce, retail,
hospitality, food and beverage, fashion and beauty. The company
employs more than 18,000 diverse marketing communication
professionals in more than 130 countries. Learn more at
www.ipgmediabrands.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230816460990/en/
Press: Isabelle Brenton Isabelle.Brenton@mbww.com
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