Richmond Flowers, Founder of QB Collective,
Spearheads Collaboration Between Yerbaé and Esteemed NFL and
College Coaches & Athletes
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)
(“Yerbaé” or the “Company”), a plant-based energy
beverage company, is thrilled to announce a groundbreaking
partnership with Richmond Flowers, a former NFL player and coach
and the visionary founder of QB Collective and Collective Sports
Advisors – football’s premier identification, development, and
representation ecosystem.
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the full release here:
https://www.businesswire.com/news/home/20230823780250/en/
Yerbaé Plant-Based Energy, caffeinated by
Yerba Mate (Photo: Business Wire)
This alliance is set to revolutionize the industry by educating
elite athletes and coaches on upgrading from conventional energy
drinks available in the marketplace.
“At Collective, we believe everyone – football players, coaches
and fans alike – can benefit from filling their bodies with clean
fuel,” Flowers said. “So many energy drinks are filled with
artificial stuff, sugars and unproven stimulants that can
negatively impact a person’s overall well-being as well as alter
their performance, whether on the field or in decision making in
critical moments. Yerbaé breaks the mold, and I truly believe our
collaboration can initiate a positive shift towards healthier
energy drink choices in the sports industry and beyond.”
Drafted by the Jaguars in 2001, Flowers played three seasons in
the NFL and NFL Europe before starting a career in coaching on Mike
Shanahan’s renowned staff in Washington, which produced several
current NFL head coaches. Flowers eventually decided he had a
bigger calling and formed Collective Sports Advisors – a fully
integrated sports media company that represents more than 90 NFL
and college coaches and, through the QB Collective, has worked with
many of the top quarterbacks in the NFL, NCAA, and high school
football today.
Now, Flowers and Collective is partnering with Yerbaé, a brand
committed to delivering a better, cleaner energy experience.
Todd Gibson, CEO and Co-Founder of Yerbaé, echoed Flowers’
sentiment, saying, “We are proud to collaborate with such an
esteemed group of coaches and players who are shaping the future of
football. Teaming up with Richmond and the Collective aims to
provide elite athletes and coaches with extensive knowledge on the
benefits of incorporating Yerbaé’s plant-based energy into their
daily routines.”
Central to Yerbaé’s unique formula is the utilization of yerba
mate, a natural and energizing plant that has gained traction in
the sports community. Yerba mate, known for its numerous health
benefits and energy-boosting properties, offers a sustainable
alternative to the synthetic stimulants often found in traditional
energy drinks. Its presence in Yerbaé’s offerings ensures that
coaches and athletes receive a clean and sustained energy boost
without the harmful side effects associated with conventional
options. All beverages are made with plant-based ingredients and
contain zero calories, zero sugar, and zero artificial
sweeteners.
This partnership is set to emphasize how integrating Yerbaé’s
plant-based energy drinks into the coaches’ daily lives can enhance
their performance on and off the field. Furthermore, it serves as
an inspiration for fans and aspiring athletes to prioritize
healthier choices in their energy sources, thereby contributing to
a culture of wellness.
The Yerbaé and QB Collective collaboration will not only fuel
athletes’ performance during training and games but also contribute
to their overall health and well-being. With Yerbaé’s diverse range
of refreshing flavors and Flowers’ extensive experience in athlete
development and credibility in the industry this partnership seeks
to make a significant impact on the sports industry.
For more information about Yerbaé and its products, please visit
www.yerbae.com.
About Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands
Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy
beverage marketplace with great tasting, zero sugar, zero calorie
beverages, while using plant-based ingredients that are designed to
meet the needs of the wellness forward consumer. Harnessing the
power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is
known to produce 196 different vitamins, minerals and nutrients
that also produces caffeine.
By combining Yerba Mate, a South American herb with its premium
ingredients and flavors, Yerbaé provides consumers with a no
compromise energy solution. All Yerbaé energy beverages are zero
calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram and Facebook.
About QB Collective
QB Collective, founded by Richmond Flowers, is a leading
provider to high-performance athlete training and development.
Recognized for excellence, the organization offers unparalleled
resources and expertise to the top-tier NCAA and NFL players and
coaches.
Disclaimer for Forward-Looking Information
This news release contains forward-looking statements relating
to the Company. Statements in this news release that are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future, including: that Yerbaé’s collaborations with
Flowers and the QB Collective will make a significant impact on the
sports industry, that Yerbaé will deliver consistent growth and
that Yerbaé is a leading player in the plant-based functional
energy beverage industry. Forward-looking statements are based on
assumptions and are subject to a number of risks and uncertainties,
many of which are beyond our control, which could cause actual
results to differ materially from those that are disclosed in or
implied by such forward-looking statements. The material
assumptions supporting these forward-looking statements include,
among others, that the demand for the Company’s products will
continue to significantly grow; that the past production capacity
of the Company’s co-packing facilities can be maintained or
increased; that there will be increased production capacity through
implementation of new production facilities, new co-packers and new
technology; that there will be an increase in number of products
available for sale to retailers and consumers; that there will be
an expansion in geographical areas by national retailers carrying
the Company’s products; that the Company’s brokers and distributors
will continue to sell and prioritize the Company’s products; that
there will not be interruptions on production of the Company’s
products; that there will not be a recall of products due to
unintended contamination or other adverse events relating to the
Company’s products; and that the Company will be able to obtain
additional capital to meet the Company’s growing demand and satisfy
the capital expenditure requirements needed to increase production
and support sales activity. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. Such factors include, among others, governmental
regulations being implemented regarding the production and sale of
energy drinks; the fact that consumers may not embrace and purchase
any of the Company’s products; additional competitors selling
energy drinks reducing the Company’s sales; the fact that the
Company does not own or operate any of its production facilities
and that co-packers may not renew current agreements and/or not
satisfy increased production quotas; the potential for supply chain
interruption due to factors beyond the Company’s control; the fact
that there may be increases in costs and/or shortages of raw
materials and/or ingredients and/or fuel and/or costs of
co-packing; the fact that there may be a recall of products due to
unintended contamination; the inherent uncertainties associated
with operating as an early stage company; changes in customer
demand and the fact that consumers may not embrace energy drink
products as expected or at all; the extent to which the Company is
successful in gaining new long-term relationships with new
retailers and retaining existing relationships with retailers,
brokers, and distributors; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions.
These forward-looking statements are made as of the date of this
news, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this presentation are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in greater detail under “Risk Factors”
in the Company’s Information Circular dated November 15, 2022
available on SEDAR at www.sedar.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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version on businesswire.com: https://www.businesswire.com/news/home/20230823780250/en/
For further information on Yerbaé Brands Corp., contact:
Yerbaé Brands Corp.
Investor Relations E: investors@Yerbaé.com P: +1 (480) 471-8391
W: https://Yerbaé.com/
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